Did you ever dream of being a worldshaker? Or maybe you’ve got more humble aims, and you’d just like your social media marketing to go well next year.
Either way, you’d do well to follow the advice of Archimedes. This Greek inventor, math geek and all-around clever guy knew exactly what it would take to shift the earth out of its orbit around the sun.
“Give me a place to stand on, and I will move the Earth.”
Archimedes had worked out that if you have the right leverage, you can shift the whole world with the push of your pinkie. (He was also the guy who jumped out of his bath and ran through the streets in his birthday suit shouting “Eureka” after he solved a problem with the king’s crown).
To shake the world, or skyrocket your business to dizzy new heights, all you need is the right place to stand.
Who’d have thought it was so easy?
It’s time you started shaking the world up, buddy.
You just gotta choose how.
Let’s make this decision as easy as we can. Heck, you could have your whole social media strategy for 2014 planned by the time you finish reading this article.
Where are you gonna stand?
1. Stand in the Flow of the World Changers
This strategy is all about connecting with influencers in your niche. If your sales or new clients mostly come through networking, then this is the strategy for you.
The way it works is simple. Focus your social networking efforts on the world-changers and influencers you want to hook up with. Follow their Twitter feed. Become a fan of their Facebook page. Check out what they’re up to over at Pinterest. Look for the Google Plus Communities where they hang out, and join them there. Plunge into the LinkedIn Groups they’re a part of.
But don’t just follow what they’d doing. Talk to them! Retweet them. Tag them in your Facebook updates. Comment on their pins. Join their Google Plus discussions. Give them something to think about on LinkedIn.
It’s not rocket science, but it works.
You can find more on this strategy here.
2. Stand Firmly in Your Niche
Do you mix up your personal and professional life on social media? Or maybe you flutter between one idea and the next about what to make your business about?
Blowing along the sidewalk in the wind is the easy way to end up in trash alley.
It’s time you stood firm and planted your flag. Claim that niche, baby.
Do it your way.
When you stand for something, you’ll find you no longer have to fight to win followers. People are drawn to you. They see you’ve got something, and they want a piece of it. Confidence in what you’re doing draws a crowd. So, be confident.
Once you’ve decided on your niche, get creating and curating. Create and share as much stuff as you can in your new niche. You’ll be amazed at the opportunities that come your way just because you’ve gained focus.
3. Stand on the Foundation of Your Metrics
What if you’re doing okay? You’re getting a few new followers each week. Traffic is coming through to your blog from your social media account. Sometimes, people are sharing your stuff with their friends.
Well, you’re doing okay. But you could be doing better.
Let’s be honest here. It’s unlikely that anyone on social media is a complete failure. Unless you’re doing nothing on social media, you’re probably doing okay.
And okay isn’t great. It’s not even good.
The numbers don’t lie.
Every tweet that’s not retweeted, every Facebook post that’s not commented on, every link you share that’s not clicked. All of these could be doing better.
By tracking your social media stats, you can see what works and do more of it.
Make a commitment for 2014 that you’ll start paying attention to what works and what doesn’t. Adopt the metrics mindset, and you’ll see your social media engagement soar.
For more on this strategy, check out our guide on tracking your social media stats.
4. Stand on a Podium
Do you feel a little lonely on social media? Do you follow more people than follow you?
This is probably the case if you’re starting out. And it’s okay to begin with. But if you’ve been stuck like it for a few months, or longer, make 2014 the year to turn it around.
If you’re using social media as a consumption tool, to find interesting stuff to read, or fascinating videos to watch, then being a follower is fine. Every shepherd needs his sheep.
But if your livelihood depends on your social media marketing, then sheeping it out and hoping for the best isn’t going to cut it.
You’ve gotta get out of your tent, venture far from home, and build your own tribe.
Begin by getting the basics right.
Get your photo taken by a pro, so the moment anyone comes across your profile, they can immediately see you’re a worthwhile person to follow.
Fill out your biography. Let people know what you do, and how your business can help them.
Start acting like the leader of a tribe. Create your own content. Offer your opinions. Connect with the power players in your niche.
For more on growing an audience, fast, check out this article.
5. Stand With Your Goals
Do you always feel like you’re falling short? Or maybe you’ve given up on having goals, because every time you try to go for something, it quickly becomes an impossible dream?
If this is you, then it’s time you shook yourself and started achieving!
Chances are, you’ve been setting unrealistic goals, and struggling to follow through. Maybe you set yourself a target of 10,000 Twitter followers, and when it took you six months to reach 200 followers, you gave up. Or maybe you want to earn enough from your online side hustle to quit your job, and at the moment your current monthly earnings hardly pay for a latte. So what’s the point?
It’s time to set smaller goals that you can stand with and achieve. If it’s taken you six months to reach 200 followers, aim to get another 200 in the next three months. Instead of trying to quit your job, try doubling your income every month for the next few months. Pretty soon, you’ll have a nice little side-earner.
When you start reaching small, achievable goals, then you’ll begin to see what’s possible. You can then set new, bigger goals with the energy and motivation to reach them.
Can You Pick and Mix Where You Stand?
What if you’ve got more than one thing you want to achieve on social media in 2014? Is it possible to stand in two places at once? What about three places?
You can take a pick and mix approach, but remember, standing in one place will always be more powerful and give you more energy than moving around.
Where will you stand in 2014?
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