Do you know the recipe for profitable food? It’s actually pretty simple. Profitable food = tastiness + shelf life.
Shelf life is what keeps your profit margin healthy. The longer you can keep a product stocked on your shelves, the less you have to throw away, and the easier it is to turn a profit.
Tastiness is what makes your food sell. If your breakfast cereal tastes like cardboard, nobody is going to buy it.
The difficulty food retailers have is that the tastier the food is, the shorter shelf life it has. Fresh foods taste better.
With tweets, the opposite is true.
The tastier your tweets, the longer their shelf-life.
Most tweets have a tiny shelf-life. They’re stale within less than an hour, because they’re ignored by most people. There’s usually a simple reason for this. The tweets weren’t seasoned with the right tastes.
The great thing about tweets is they’re a miracle food. The more a tweet is shared, the more tasty it gets, and the longer its shelf life.
So what can you do to make your tweets extra-tasty? Get them shared! And the more they are shared, the longer they will last, being passed around the Twittersphere from person to person.
Here are our tips for making your tweets sharable.
Share When People Are Hungry. You could spend all night cooking a massive roast dinner for all your family. But in the morning no one would eat it, even though you know it tastes great. Why? Because you served it at the wrong time. Likewise, the time of day you post your tweets matters. So, schedule your tweets for when your followers are hungry.
Mix in Spicy Hashtags. Hashtags mean people who don’t even follow you will see your tweet, so even more people will get a change to share. Not sure how to hashtag? Check out our ultimate guide.
Ask for retweets. It sounds obvious, yet so few people do it (we’re guilty here too!). Research has found that asking for retweets with the simple phrase “please retweet” can increase the retweet rate up to 23 times.
Include links. Unlike on Facebook, where links are a no-no if you want to engage your fans, tweeters have a ton of link love. Dan Zarella of Hubspot found tweets with links have an 86% greater chance of being retweeted.
Get more followers. The more followers you have, the more likely you are to be retweeted. So, work on growing your audience, and your tweets will have a longer shelf life.
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