With the launch of Vine, Twitter has stormed onto the video scene. This creates huge opportunities for nonprofits who use Twitter to network with their donors. (Not using Twitter yet? You should be).
What is Twitter Vine?
Launched in January this year, Twitter lets you record microvideos on your iPhone or iPad and post them to Twitter.
The videos can be a maximum of six seconds.
Just as Twitter transformed blogging by inventing microblogging, Twitter expects Vine to transform online video.
“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.”
Twitter also expects Vine to boost innovation. On its blog post announcing the new service, Twitter says:
“The brevity of videos on Vine (6 seconds or less) inspires creativity.”
So let’s get creative and see how nonprofits can use Vine to engage with funders, clients and other stakeholders.
How Can Nonprofits Make the Most of Vine?
As it only takes a few seconds to create a Vine video, nonprofits can start using them right away to engage their Twitter followers.
Share Facts. Fundraising is partly about education. Tell your followers why you need their money and what you’ll use it for. Or what one donation could do for an individual or community. What will $50 or $100 buy?
Say thank you to donors. One big advantage of videos is the authenticity factor. Seeing someone face to face is more intimate than a written message, and it builds trust and a relationship. Use Vine to say thank you to your donors on Twitter. Take a look at this Vine tweet from a British nonprofit.
Show what you do. Keep your iPhone with you on the job, and take snippet videos of your nonprofit doing what it does best, whether that’s rescuing a dog, planting a tree, handing out food to homeless people, or giving smiles to sick children.
Brighten people’s day. Not everything has to be about raising funds, Twitter is as much about building an ongoing relationship with your supporters. Share inspirational quotes or jokes related to what you do. Make your supporters smile.
Storytelling. Ultimately, donors give because they want to be part of the story your nonprofit is creating in the world. Use Vine to tell stories about the lives of your clients, projects you’re working on, or how they can get more involved.
Note: Vine videos are connected to a Tweet – so you have 140 characters to get your message across, as well as the six second video.
Over to You
How do you plan to use Twitter Vine to engage your supporters and donors? What videos will you be making?
Want to learn more about fundraising with Twitter? Pick up the Social Caffeine ebook, 10 Commandments for Raising Money for Non-Profits on Twitter. Download your copy from Amazon here. Amazon UK users: get your copy here.
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