All The Ways To Do It
Social media management. There are now almost as many ways to do it as there are people using it. Ok, that’s an exaggeration, but you get my point. No doubt your company has their own policies for how social media is allowed and who is allowed to use it. If your company doesn’t have a social media policy it is way behind everyone else.
Developing a social media policy doesn’t need to take a lot of time. So many companies are using social media that is a simple enough thing to use someone else’s policy and adapt it to your business. Imitation is the sincerest form of flattery.
The worst thing your company can do is continue to pretend it doesn’t need social media. This simply is not the case. You can bury your head in the sand, if you’d like, but that means you won’t see the truck coming that is running you over.
And you will be run over.
Executives are reeling with the fact that social media is beginning to affect their businesses. Consumers’ expectations and habits are changing, employees are trying new ways to share information and capture knowledge. Even supply chains, HR practices, vendor selections, distributor networks, and customer service are starting to be affected by social media. The issue is that every week brings a new horror story of what not to do; however, everyone points only to about a handful of companies, in total, for examples of what to
High-performing companies see an opportunity to get in front of social media to manage changing preferences, trade knowledge, and make faster decisions across the enterprise. The question from executives is: “How do you design a social business that has the ability to infuse and empower the right parts of the enterprise while still keeping some controls as needed for business purposes?” There are no “silver bullet” answers; no two companies are the same, nor can they manage to the same expectations. The key is to design against a consistent framework that places the proper controls and manages the potential risks appropriately. The following are leading practices from companies that are pioneering the new worlds of managing social media within the enterprise.
Organizational Modeling: Organizations are mostly structured the same way they were 60 years ago. This new era of direct communications, multilayered engagement, and interaction is necessitating a new model to manage the process at scale. To establish a culture that employees can buy into today, finding the right model is important.
Social Business Maturity Modeling: Change cannot happen overnight, but it can be managed over time. Step-by-step advancements can help companies transform with greater controls, consistency, and results. Get to where you want to be—on purpose.
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