It is far too easy to get so caught in securing space on the ever widening social media landscape that you forget to properly manage them. I will forgive you for now, but you better get a handle on it for next year.
Chief among the sites most likely to be left languishing by your social media manager is Google+. Some analysts estimated that Google+ has more than 150 million users on their new social media network, more than enough to make the site worth your time and effort. Even if that number is inflated, Google+ is still worth your time.
One of the first things you need to do with your Google+ page is add a button to your homepage. You can’t expect your numbers on Google+ to grow organically, you need to give it a little help if you expect to get the most out of your efforts.
After you secure your spot on Google, visit your page and tweak those five images you see across the top. There are some unique ways you can use these spots, either to promote your brand or your network, or both. Here is how the reality show COPS promotes their page; here’s our own Rev Media Marketing Google+ page; and here is the page for another client, CTGroup.
Once you visit those three Google pages, be sure to add them to your Circles. That’s a third great way you should be using your Google+ page. Just as interaction on Facebook earns you Fans, interaction on Google+ will do the same thing. It’s not enough to just have a page, it must be active and maintained if you expect to gain anything from it.
Google is not done tweaking all of the features for Google+. In fact, just this week they finally enabled multiple administrators for Biz Pages, which will no doubt come in handy for social media managers juggling multiple accounts. I would expect more features to roll out in the coming weeks and months. Until then you have time to get a good handle on your existing Google+, so you are ready when they do.
Having surpassed one billion unique visitors this past May, Google has become a part of our daily online lives. Yet Google’s impact is expanding even further. Google+ has now grown to more than 40 million users.
Recently, the company introduced Google+ pages for businesses, designed to help brands connect with customers. While Google+ pages is in its infancy, the social network’s user base is growing, warranting brand attention and testing. Now is a good time to explore how Google+ works and what impact it can have upon the way your brand communicates with customers.
As with any social media channel, begin by asking yourself what your communities want and expect when interacting with your brand, and how this platform ties into your larger business goals. If Google+ makes sense for your brand, create your Google+ page and take a look at these recommendations to develop your Google+ page growth and engagement strategy.
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