This past week Google+ dropped its invitation-only status and opened its doors to everyone interested in creating a profile there. It also welcomed Cityville, one of the most popular virtual games offered by games maker Zynga. Last month Google+ welcomed Zynga Poker and players flocked to the game. Now that Cityville is available it is likely more players will flock to it.
Why does this matter to marketers? Easy: It brings an audience.
When it comes to marketing you want to reach the widest possible audience. Google+ is full of potential but for now they still lack the sheer volume of users that Facebook has. Estimates vary, but Google+ appears to have far fewer than 100 million users while Facebook sits at 750 million users and growing. That’s a big difference when it comes to audience. If you only had room for one social network in your toolkit, which one would you choose?
There is no way to know what sort of impact Google+ will have on the social media landscape in one year, two years or five years, but for now, it is still the minor leagues. That doesn’t mean it should be ignored, however. Now is definitely the right time to get your foot in the door, create a profile and learn your way around. If you aren’t exactly sure how to do that, contact a Social Media Consultant.
In the meantime social media marketers will be watching closely to see how much adding Zynga games to their retinue improves the numbers at Google+.
“It’s no secret we’re big fans of Google+ here at Zynga. Last month, we announced that we partnered with Google to bring Zynga Poker to Google+, and today we’re excited to add CityVille+ to the new game platform,” Zynga said.
“CityVille grew to become our largest game on Facebook, so naturally we wanted to “build” a presence for it on Google+. Ultimately, we want to make our games accessible to everyone, everywhere – no matter where they play or what platform they play on,” the company, which is planning to launch its own IPO, added.
Zynga owes its immense growth to the rise of social networking platform Facebook and is now looking to expand beyond the platform in order to grow further.
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