Now that Google has started leaning more heavily on social media for its rankings, social media marketing is more important that ever.
Google has been tweaking its system for determining page rankings for quite some time, and each time it includes a little bit more social media. Now it seems social media is making up the bulk of what they use to determine page rank. And for good reason.
With ONE BILLION users of Facebook and Twitter (and that’s just two of the many social media networks out there) it seems the word is embracing social media as their go-to Internet resource. The fact Google recognizes this should be a signal to you. If you own a business and you don’t havean effectively managed social media network, you will never get the rankings you are looking for.
The recent Google +1 project is considered to be a direct response to the May 2011 partnership between Bing and Facebook — where users can view ‘likes’ and recommendations made by their friends on the Bing search engine. Now Google has launched its latest endeavor into social media but this time with a greater emphasis on search engine result page (SERP) ranking integration. How will this affect the search industry?
“The reality facing us is that search is becoming more social,” comments Joel Johnson, vice president of media and search services at Response Mine Interactive (RMI), an interactive marketing agency based in Atlanta. “The bottom line is that the impact of social media on rankings is growing and will continue to increasingly influence ranking performance.”
The future and impact of Google +1 on search engine optimization (SEO) will be dependent on user adoption. Facebook’s “like” button works because a significant portion of Internet users already use Facebook and its “like” button. If Google’s +1 button reaches that level of penetration, it will likely become a meaningful factor in its algorithm. The impact has the potential to be wide-ranging.
Google is also anticipating higher click through rates for content/search results that are +1’d. The new feature will also eventually impact all users using the Google search engine.
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