Google Plus has a geeky reputation for good reason: it’s the smart person’s social network. So if you want to get smarter faster, then get onto Google Plus.
- Discovering and collating the best information
- Meeting and connecting with the best people
- Getting attention for your business and brand
We’ve dug deep and probed the cavities of the Interwebs to bring you these tips – and they’re not your run-of-the-mill fare.
Enjoy! And if you find any of the tips helpful, drop the author of the tip a line to let him or her know.
1. Use Empty Circles as a Bookmarking Tool
As Google+ currently has no way of bookmarking content (+1-ing a post does diddly-squat, other than giving the poster a thumbs up), Plussers have devised workarounds.
You can create empty circles to “share” under different headings. Create a notepad. Make “bookmarks” for links you want to check out when you have more time, “read later” for longer posts and articles, and even “test” if, like us, you want to muck around on the service without annoying your followers.
Once you’ve set this up and shared content to your various empty circles, viewing that circle’s stream will bring up all the Plus bits you wanted to save.
Amy-Mae Elliott, Google+ Tips & Tricks: 10 Hints for New Users
2. Make the Most of Your About Page
The About page is a fantastic opportunity to give a quick overview of your business.
You can also link back to specific pages and services from this page, directing potential customers to the most important pages on your website.
It’s important to have a balance of marketing-savvy copy that’s also SEO-friendly. So make sure to include information that searchers will want to know about your company.
Jason Miller, 5 Tips for Using Google+ to Boost Your Marketing
3. Create Microcircles to Target Prospects and Influencers
To get the most out of Google+, concentrate on creating circles on a micro level. Work on a business-by-business basis, adding names to client businesses and brands, each of which has its own circle. You can also add names to “influencer” circles, which will help you connect with the people in your field you want to meet online.
Segmentation and attention are often vital when you’re shooting for repeat business. Google+ has handed you a way to do this neatly and efficiently, without having to use multiple platforms or media.
Carla Dewing and Cindy King, 12 Google+ Marketing Tips From the Pros
4. Join a Community and Get Networking!
Google+ Communities provide an amazing way to expand your reach and networking online.
Communities are groups online – kind of like really modern, interactive forums. For a business, you can also think of them like a huge marketplace where you can branch out and network with customers. Communities may not give you the same personal interaction as a trade show, but they’re a lot easier and less expensive to get to.
There are tons of Google+ Communities, and you are sure to find ones that cater to your business needs.
Krista Bunskoek, How to use Google+ to Promote your Blog
5. Share Sizzling Images
Consistent with other social networks, the importance of relevant, compelling content can’t be overlooked. Prioritizing highly visual content such as images, videos, and infographics is a winning strategy to stimulate engagement and promote shareability.
Megan Conley, How to Grow Your Google+ Engagement
6. Get onto the First Page of Google Results
Do us a favor: head to Google and type “coffee shops + [your city/town name]” into the search box. Notice something?
The coffee shops you see featured at the top of the search results all have Google Local pages. Local allows businesses to be featured higher in search results, while also providing a much more engaging search experience. Local listings also are designed to integrate smoothly with your Google+ Business Page, but you do still need to sign up for the service.
Jessica Edmondson, A Guide to Optimizing Your Brand’s Google+ Page
7. Write Your G+ Updates Like Stephen King
[On Google+] you only see three lines of the original post before you see the “Read More” link. In other words, your first sentence has to be a gripping teaser to get people to click “Read More.”
Stephen King is said to agonize weeks, sometimes months, over the opening. You don’t have to do that, but it demonstrates the importance of the opening.
A good opening will get your post read. A bad opening will get your post ignored.
Demian Farnworth, The Art of Writing Great Google+ Posts
8. Set Up Authorship
If you are trying to build authority in your industry, one way to do it is by building Google+ Authorship.
What are the benefits of building your Google+ Authorship? First, you get your photo next to your content in search results, which can help boost the click-through rate. You can see how readers easily could use authorship to judge the authority of the content.
Also, people can click the “by” link to discover more content by you on any site you contribute to in search results.
Kristi Hines, The 2013 Google+ Marketing Guide
9. Get +1′s to Boost Your SEO
Studies show a powerful correlation between search rankings and the number of Google +1′s received by a URL. Searchmetrics found Google +1′s to be the most highly correlated factor to search result rankings, and Moz’s 2013 scientific correlation study placed Page Authority just above +1′s at the top of all correlation factors.
It’s probably not a surprise that activity on Google’s social network influences Google search results, but the degree of correlation is astonishingly high. While there’s a clear divide between correlation and causation, it’s clear that Google+ is not simply a social network.
Gray MacKenzie, How To Hack Google Plus For SEO Value
10. Shape Up Your G+ Hovercard
By now, if you’ve spent any time on social media, you will be familiar with hovercards, those “mini business cards” that pop up when you hover over someone’s name.
Since your hovercard travels with you everywhere you post, a well-tuned combination of text and graphics will do wonders for your networking across a social channel.
Think about it: this is an incredible opportunity to make an impression on people, and one that goes beyond the social network itself.– the personal branding mother lode!
Stephan Hovnanian, Google Plus Hovercard: the ultimate personal branding tool
Image credit: AHMAD FAIZAL YAHYA.
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