Jonathan Fields just opened up a can of worms at his blog on the topic of curation. It was shocking how much anxiety it caused and how many different opinions there were. Jonathan gave a great proof point by giving a shout out to LifeHacker.com who is one of the very best curators on the web.
In my opinion, if you are considering curation, what works best is to add your voice and be very selective with what you put out (the opposite of what you did in high school).
A solid approach of focusing on well written introductions supported with interesting facts, sprinkled with your insight to clearly make your point, can put you on the path to building an audience who begins to trust you because…
1. You are their personal Nancy Drew and find the best stuff for them so they don’t have to do all the heavy lifting.
2. You are funny and make dry or more boring articles saucy.
3. You know how to pick good photos. (This one is a joke, you don’t really need photos for curation!)
But seriously, if you are passionate about your subject, have a nose for news, and have a special sauce designed to make people think, then Google just might help you build the bestest blog ever.
Think about it, you can use Google to find various reports which you can aggregate into a compelling list. By using google you can aggregate almost anything into a compelling story by connecting the dots (for the right audience).
Besides just listing useful resources, you can add other features such as ratings, reviews, polls/surveys and contests for the best resources. That way you can incent promotion from those included to come out on top in the voting. Offering badges to winners isn’t very useful for link acquisition outcomes but good badge graphics are good for building awareness of your site on others that display the badge as recognition.
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