If you are toiling away in online obscurity there is help for you. There are literally millions of blogs spread out across the web, covering a wide range of subjects. Many bloggers believe they can capture an audience simply by working hard and throwing an abundance of words down on paper. Unfortunately, this technique has not yet been proven successful.
There Are Options
Lucky for you there are a number of ways to generate interest in your blog besides simply adding content. Utilizing an effective social media network is probably the easiest and most crucial part of any plan to boost traffic to your blog. Twitter, Facebook, LinkedIn and FourSquare are just a few of the tools available to those who have a web presence they want to get noticed.
Content is king and so is quality.
If you produce a lot of content, that’s great. But what good does it do to have content available if no one knows you are there? Once you create the content you need to start letting people know it’s there. But if you do let people know you have content available, make certain it IS available. That means a time commitment and a production schedule. Your blog should be updated regularly, not just when you feel like it.
There are a number of other ways to get your name out there, get noticed and generate the traffic you have been working for.
Listen, I’ve got some bad news for you.
More than likely, no one knows who you are.
And more than likely, they never will.
How can I say that with such authority? Easy.
As of December 2010, there were over 152 million blogs on the Internet — in the U.S. alone.
That’s a lot of noise, with not a lot of signal coming through. Despite all the talk about relationships, conversation and reputation, online competition is tough.
No, it’s not cut-throat tough.
Because the guest list to this come-one-come-all cocktail party we call social media is enormous — and growing — we need some sophisticated, street-smart tricks (not gimmicks) up our sleeves to draw attention to our best work.
You’ve got to think like a P.T. Barnum. A Houdini. Or a Farnworth.
Fortunately for you, I’ve not only done my homework — I’m willing to share my answers with you.
After all, what better way to keep all eyes on you during a cocktail party than by giving people what they want.
And by the way, there’s a bonus tip* at the end of this list that’s really the launching pad for your success. Without it, you’ll never get off the ground.
Time is short, none of us are getting any younger. Enjoy my 10-step path to dominating online obscurity once and for all …
1. Dominate LinkedIn groups
Not too long ago Sean Jackson wrote 16 Smarter Ways to Use LinkedIn to Build Your Business.
Good advice, but instead, I’ve joined a few groups and went on a posting and commenting spree.
Guess who was the number one influencer for the past several weeks in groups that other people had started?
2. Give away content
A good friend of mine (and freelance photographer) once said, “It’s the ‘free’ part of ‘freelance’ that hurts.”
No doubt about it: Giving away something for free hurts.
But if you’re an up-and-coming writer, blogger and business owner, your problem online isn’t about money.
It’s about visibility. Rather, your lack of it.
To make you feel better, here’s a list of people who’ve given away content: Seth Godin. Hugh MacLeod. Cory Doctrow. Leo Babauta. Julie Powell. Brian Clark.
Recognize their names? Sure you do. They’re online powerhouses.
Why? They all gave away a large part of their best stuff for free.
Can anyone name what each one gave away? Which brings me to my next point …
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