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	<title>Social Caffeine by Lori R Taylor</title>
	<link>http://lorirtaylor.com</link>
	<description></description>
	<lastBuildDate>Mon, 31 May 2010 15:34:39 +0000</lastBuildDate>
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		<title>Is Nike Making Commercials Cool Again?</title>
		<description><![CDATA[In this brave new world of TIVO, Hulu and countless others, it&#8217;s interesting to see a brand like Nike using the dreaded commercial to double their digital footprint at Facebook  (550,000 fans to well over 1.1 million).
Don&#8217;t get me wrong, the ad is great, as many Nike ads are.  But does anyone else find it [...]]]></description>
		<link>http://lorirtaylor.com/nike-facebook-fan-pag/</link>
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		<title>Three Examples of Video Marketing That Will &#8220;FAB&#8221; Up Your Brand</title>
		<description><![CDATA[Having spent the last 17 years using direct mail as a renewal and acquisition strategy, with acquisition rates as high as 7% at one point and renewal rates well over 30%, I&#8217;ve learned a thing or two about relevancy.
My brand experience comes with an exponent. I&#8217;ve worked with clients such as Nestle, Coca Cola, GMAC [...]]]></description>
		<link>http://lorirtaylor.com/monetize-social-media/</link>
			</item>
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		<title>4 GUIDELINES FOR &#8220;LEGAL&#8221; FACEBOOK CONTESTS</title>
		<description><![CDATA[ 
Summary of Facebook Promotions Guidelines (http://www.facebook.com/promotions_guidelines.php last revision:  December 22, 2009)
Disclaimer:  This post provides a topline summary of the key points you need to know if you are planning on using Facebook to promote/advertise a contest.  The new guidelines limit the use of Facebook’s built in status update and commenting features in promoting [...]]]></description>
		<link>http://lorirtaylor.com/4-guidelines-for-legal-facebook-contests/</link>
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		<title>3 Ways to Fail at Social Media, Hollywood Style</title>
		<description><![CDATA[&#8220;If we treated our friends the way advertisers treated us, they&#8217;d punch us in the face.&#8221;
How can you build a virtual communication strategy that is relevant, engaging and is easy to share (be viral!) but doesn&#8217;t piss people off?
By AVOIDING 3 Popular Strategies.
1.  The  Rain Main Strategy
Posting multiple times in one day to [...]]]></description>
		<link>http://lorirtaylor.com/3-strategies-to-punch-your-client-in-the-face-16/</link>
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		<title>It&#8217;s Official!  It&#8217;s who you know&#8230;Really?</title>
		<description><![CDATA[According to emarketer&#8217;s recent October 2009 report titled Social Commerce on Faceboook, Twitter and Retail sites, 92% of consumers consider &#8220;recommendations from people I know&#8221; as a trusted media source.  Right now it seems to be a number the brands are trying to hang their hats onto, but is it for the right reasons?
First of [...]]]></description>
		<link>http://lorirtaylor.com/its-official-its-who-you-know-really/</link>
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