Facebook Continues To Grow
With a reported 800 million monthly users (and growing) Facebook is showing no signs of slowing down, much less stopping. In fact, as more users begin using their smartphone or mobile device to access their social media networks, Facebook is once again rising to the top. A recent Nielsen survey shows that the Facebook Android App is the most popular app on the market.
In my opinion this speaks more to the growing popularity of mobile devices and the Android mobile OS than it does Facebook. Facebook is the granddaddy of mega-social media networks, so it’s no wonder people are still clamoring to get on-board. As the market for smartphones and tablet computers grow I would expect the number of Android Apps to grow right along with it. Unlike Apple products which are cost prohibitive for many tech-savvy folks, the next popular alternative is an Android enabled device. In fact, recent surveys have shown that Android, with its more liberal use of licensing agreements with app developers and an abundance of available apps already on the market, has already surpassed Apple as the go-to mobile device of choice.
And this is just the tip of the iceberg when it comes to mobile use. There are still a great many standard, non-smartphone, mobile devices floating around. Users are waiting for their contracts to expire or the economy to improve before they upgrade their device, knowing that when they do they will be grabbing something that gives them access to the plethora of mobile apps they have been hearing about. In fact, most tech-prognosticators are envision a massive migration from desktop or laptop use of social media to a nearly all-mobile use.
Let’s face it, it’s a lot more useful if you can access your social media network while you’re waiting in line at the bank, sitting in the doctor’s waiting room or on your break at work. The only thing holding people back is the price, and as prices continue to fall (just $99 for an Android capable smartphone at Wal-Mart) I think the migration to mobile will enter its full swing, and we’ll see just how big this iceberg really is.
A report from Nielsen found that Facebook is the most popular app among users of Android-powered smartphones and tablets. While the Android Market, which is considered an app in its own right, is the most used, Facebook is the most popular in terms of actual third-party software.
According to Nielsen, 80 percent of Android users between the ages of 18 and 24 use the application, making it the top app among this age group. Eighty-one percent of Android-powered device owners between 25 and 34 access Facebook, while 77 percent of those between 35 and 44 access the device.
Social media marketing campaigns have received a substantial push from increased mobile access. As more users begin accessing social media content on their handsets, the potential reach of these campaigns grows as well. This also necessitates constant social content as mobile consumers can check their accounts virtually any time from anywhere.
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