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Facebook Backlash Around The Globe? Maybe, Maybe Not

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyAled Blake, a commentator at WalesOnline.co.uk is wondering (out loud) whether the world is experiencing a backash against Facebook.

And for good reason.

Analysts show that millions of people have begun steeping away from their “Status Update” pages in favor of other, less ubiquitous social media web sites. They have also begun doing things the old-fashioned way, calling them on the phone, going out to see them on a Friday night.

Despite this change in the tide of people moving toward social media, this hardly seems a sign that social media is failing. Or that it is not the world changing communication tool it has proven itself to be. Like everything that grows to epic proportions, Facebook, is going to see interest rise and fall, as will all social media web sites currently in existence. What is unlikely to change (in my opinion) is the FACT that social media is the easiest and best way to keep in touch with family and friends in the new global community in which we all live.

Social networking websites have changed the way we use the internet. But amid signs of the beginnings of a backlash, is the Facebook love affair beginning to end?

We all love Facebook, don’t we?
Well, yes and no. Not everyone in the country is on the ubiquitous social networking site. Facebook reckons around 30 million people in Britain are now members – although there are new figures which suggest that many of us are beginning to get fed up with i.

Surely not – Facebook (or FB as some call it) is the thing we check the moment we get up and the moment we go to bed. If you’re not on FB, you’re nobody.
That’s what people used to think, but the research by Inside Facebook, show that there’s a growing “Facebook fatigue” in countries where it’s been long-established. Many users are shutting down their accounts. Or they are just not visiting their page any more.

Really? Isn’t Facebook an all-powerful technological behemoth? It’s taking over the world, isn’t it?
Not quite. According to Inside Facebook’s study, those countries which adopted FB early are seeing growth slowing, with saturation point having been reached. In the UK, 100,000 people a month have apparently stopped using Facebook. Despite that, in countries which are late Facebook developers, the growth numbers are still astronomical and it is estimated that the website will have 700 million users soon enough. Facebook says it’s “very pleased” with its growth and has scoffed the study.

So it’s all going pear-shaped?
I wouldn’t put it like that – but there are echoes with the rise and fall of MySpace here, one of the social networking trailblazers. Interest in the site surged back in the mid-2000s and it became the most popular social networking site in the United States in June 2006. It was bought by Rupert Murdoch’s News Corporation in 2005 for around $500m. It has since seen traffic fall and membership decline. And let’s not even mention Bebo…

Click here to read the entire article.

Team Caffeine

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