Motor cars changed the world. Before cars, if you wanted to get anywhere fast, you rode a horse, or took a horse and buggy.
Horses could only go so far at speed before they got tired. Motor cars would just run and run and run. Plus they were faster and more comfortable.
Technology is like that. It makes our lives better. It helps us get things done faster.
The difference today is there’s so much technology it’s tough to tell the cars from the horses.
Which is why most people are still stuck in a horse and buggy when it comes to social media. They don’t realize there’s technology out there to help them roar up Twitter like a Ferrari.
Here are 8 tools and tricks you can use to turn the key in that ignition.
1. Buffer It Up
Scheduling content you’ve created saves you a ton of time. It automates the process of social sharing, so you can curate all the content you need, then leave your scheduling tool to share it, day and night.
On top of saving you time, scheduling makes you more visible on social media. When you’re sharing ’round the clock, more people will see your Tweets and updates.
Our favorite scheduling tool is BufferApp. We love it because it integrates beautifully with any web browser, so you can curate-as-you-surf.
But don’t take our word for it – give Buffer a try. It’s free for a basic package.
2. Smell What Sells
Pay attention to which of your tweets and posts get the most shares, likes, retweets and comments. When you see what works, you can do more of the same to repeat your success.
BufferApp includes some basic tools for tracking your stats, but if you’re really serious about getting ahead, then you’ll need something more powerful. We’ve got an overview of 18 of the best tools here. If you’re on a budget, it even includes advice on tracking your stats for free.
3. Find a Tribe that Really Cares
Want to get more people tweeting your blog posts and retweeting what you’ve shared on Twitter? Then Triberr is the tool for you. Triberr lets you find groups of like minded people. You’ll tweet their content. In exchange, they’ll tweet your content. Sweet deal, right? It’s a place where everyone wins, and where you can get influencers sharing your content today.
4. Tweet When You’ll be Heard
There’s nothing worse when you’re in a room full of people than to start saying something, then discover everyone is ignoring you.
Twitter can often be like that. You can feel like you’re shouting to an audience of one (yourself!).
It doesn’t have to be that way. All you need to do is switch up your tactics. Start tweeting when your followers are most likely to listen. Twitter might look like a crowded place, but sometimes it’s an empty house. And there’s no point singing in an empty house.
Tweriod is a free tool that looks at the times you tweet, and the times your followers tweet. Then it sends you an email to let you know the best time of day for sharing. It couldn’t be easier.
5. Tag it Loud, Peoples
Start using hashtags, today. No excuses. Even if you just start tagging #regular #words in your updates (actually, don’t do that). But seriously, learn about the hashtags in your niche, and start using them.
Hashtags put your content in front of way more eyeballs.
Use Hashtags.org to find relevant hashtags to promote your content.
Want to use hashtags to grow your network? Then join a Twitter Chat.
Tech Isn’t Everything – Even Ferrari’s Can’t Go Rock Climbing
Getting the most out of social media is not all about technology. It’s also about having the energy, motivation and time management skills to do the best possible job in the shortest possible time.
6. Get Your Team On Board
If you’re the only one at your company who believes social media will make a difference, then everything you do to build your brand in the social space will feel like an uphill struggle.
Social is here to stay. Brands will sink or soar based on how they engage with their customers online.
It’s time to get your team on board. Break down the barriers of resistance and get everyone behind your social marketing. When you do, your life will get a whole lot easier. Having people watch your back and help you out, instead of sabotaging your efforts, is priceless.
7. Limit Your Social Media Time
We recommend keeping it down to 15 minutes per network per day. Some people tell us that’s not possible, but before you jump down on it, give it a try. Set a timer for 15 minutes and see how much you can get done on social media without being drawn in by distractions.
8. Find Your Why
Social media is not a popularity contest. If you’re on Twitter to make the world jealous with your follower count, you’ll quickly burn out.
You’ve got to have a real reason to be there. Whether that’s promoting your business, sharing great ideas with the world, or networking with the great and the good.
When you know why you’re using social media, you’ll be excited every time you log onto Twitter and Facebook. You’ll know what to share, because your passion will guide you. People will be drawn to you because they see you care about something.
Over to You
What are your best tips for making the most of social media? Do you use any special tools, or do you prefer being on the original network? Let us know in the comments!
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