There’s so much advice available on how to best utilize social media for your brand, it’s hard not to go cross-eyed.
With that in mind, I’ve compiled a round-up of my favorite Google+ tips and tricks to save you a stronger lens prescription.
Enjoy!
1. Setup a Vanity URL
You’ll have a much shorter URL to share on business cards and you can try and match it to your current branding that you might have on other Social Media platforms.
10 Quick Google+ Tips
Jess Green Digital Diva
2. Create a Google+ Cover Photo
I’ll show you how you can create a Google+ cover photo without Photoshop so you don’t have to worry about dimensions, and this can be done in about 2 minutes.
How to Create a Google+ Cover Photo in 2 Minutes
Karen May Dy
3. Add a Tag Line to Your Profile
Users of Google+ might not always click through to your profile, so the best way to let them know about you is to add a tag line to your profile. When a Google+ user puts a cursor over your name, your tagline will appear.
4. Optimize Your Profile
It’s important to have a balance of marketing-savvy copy that’s also SEO-friendly. So make sure to include information that searchers will want to know about your company.
5 Tips for Using Google+ to Boost Your Marketing
Social Media Examiner
5. Setup Google Authorship
Google Authorship is how Google authenticates and will increasingly begin to “trust” you as a quality source of content.
5 Tips for Using Google+ to Boost Your Marketing
Social Media Examiner
6. Keep Your Circles Organized From The Start
Well managed Circles mean that you share the right things with the right people and get to see the posts you care about.
7 Must-Know Tips About Managing Your Google+ Circles
MakeUseOf
7. Don’t Be a Snore
Only interesting posts will help you dominate Google+. Unfortunately, interesting is defined by your customers.
6 Google+ Tips for Businesses
Social Media Examiner
8. Post Brand Updates Publicly
When it comes to posting an update, I always post to the Public. Not to a particular circle. Not to just my friends. I want anyone that could possibly be interested in my blog and my content to find it.
5 Ways To Make Google Plus the Top Referrer to Your Blog
Savvy Sexy Social
9. Maximize Visuals In Your Updates
A study done earlier this year found that pictures and videos drove more than 65% of engagement (+1s, shares and comments) on Google+. Use them as often as possible.
Quick Tricks to Make Your Google Plus Business Page Sparkle
ZD Design
10. Remain Active: Schedule Posts in Advance
Some people frown upon using scheduling tools, but if you want to reach people in different time zones, a scheduling tool is the best way to accomplish it.
7 Tips To Boost your B2B Efforts on Google Plus
Level343.com
11. Connect + Interact with Influencers
Google+ lists 17 different notification triggers that can help you connect with influencers in your industry.
10 Dead Simple Tips to Take Advantage of Google+ for SEO
SEOmoz
12. Periodically Unfollow Inactive Accounts
Unfollowing those inactive Google Plus users rarely leads to you being unfollowed by them, which is why the above is a good strategy to improve your ratio.
5 Google Plus Tips to Help You Generate More Likes and Followers
Reviews ‘N’ Tips
13. Know Your Terms
Here are 20 terms and definitions you need to know in order to join the conversation and community on Google+.
20 Google+ Terms and Definitions You Need to Know
Sprout Insights
14. Know Your Shortcuts
Accomplish your networking more efficiently by using keyboard shortcuts.
Bonus: Google+ Cheat Sheet
This fabulous infographic offers a wide array of shortcuts to help you better maintain your Google+ profile.
Which Google+ tip has helped you the most? Feel free to share more tips in the comments below!
Master Google+ with our Social Caffeine ebook, 10 Commandments for Building a Brand on Google+. Download your copy from Amazon here. Amazon UK users: get your copy here.
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