The Bad News
If you are finally thinking about getting on board with social media I have some bad news for you: You are so late to the party your competitors are likely light years ahead of you when it comes to social media knowledge. This doesn’t mean you shouldn’t get on board with social media. It just means you will have to work a little harder to catch up.
The Good News
There is also some good news for those of you who are “late bloomers” in the world of social media. Others have already blazed a path through the social media jungle, clearing brush and leaving a clear road for you to follow. Don’t be afraid to learn from their mistakes. Imitation is the sincerest form of flattery, and the best way to avoid making a mistake someone else has already made.
No matter how you slice it, reaching out, connecting and having conversations with customer online costs a business owner time and money. Could your social-media efforts be yielding better results?
Here’s a list of the biggest mistakes I’ve seen business owners make with social media and how to avoid them.
1. Talking One-Way: Many business owners start posting status updates because they think that is all they need to do to grow their company online. But the way they do it cuts off any chance of having a two-way conversation. In today’s messaging marketplace, consumers want to be heard. If you are just talking to customers but not letting them to talk back and engage with you, then you are wasting considerable time and effort online.
When you go online and post in a status update area, do not just talk at or to people; speak with them. Tag people in a post and ask them a question. Tagging simple means that you write directly to a person on their facebook wall or on their Twitter feed. On Facebook you put the “@” sign in front of their profile name, for Twitter this sign would go in front of their username.
Also, take a few minutes to stop by the “neighborhood” of each social site that you frequent and say hello, find out what your neighbors are up to, and post a quick reply. By actively engaging in these spheres, you keep your business top of mind.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.