In most cases it isn’t the content which is the problem (although it can be) it has more to do with the way the e-book is designed that will lead to its success or failure. Especially if the goal is to bring the visitor back for more.
For the most part we generate e-books to generate leads. That’s the point. But lead generation is tricky business. Creating a quality e-book, designing it well and marketing it well, makes all the difference in the world.
While it’s a great place to start, content creation shouldn’t be limited to your business blog. We talk a lot about how important offers are to the lead generation process, but let’s face it, creating an offer worthy of a form completion is no easy feat. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. That said, the reward to all that extra time and effort you put into an ebook does pay off in leads. But how do you begin, and where do you end?
13 Tips for Writing & Launching an Ebook
1. Brainstorm & Decide on Your Topic: What to write about is probably the most difficult and important decision you’ll have to make during the ebook creation process. To decide, start with a brainstorming session. Ask yourself what your potential audience would want from an ebook. What problems do they face? Take a look at the topics of your top-performing blog posts. Does that spark some ideas? Remember that you’re going to be writing long-form content, so make sure you choose something that you can easily write about in more depth. Can you take a topic from one of your more basic blog posts and expand on it? The important thing to remember is that your ebook will be behind a conversion form, so you need to produce something that will make completing that form worth it for your audience.
2. Come Up With a Table of Contents or Detailed Outline: Once you’ve nailed down your topic, decide on your ebook’s structure, whether it’s as simple as a table of contents or a more detailed outline. Which sections will make up your ebook? Once you decide how you want to break up the content, writing each chunk of text will seem a lot less daunting.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.