Want to know the secret to Twitter success? How to get new followers lining up at your door to join your tribe?
When in Rome, do as the Romans do. When on Twitter, do as the Tweeters do.
There’s no right way to do Twitter. No two Twitter accounts are the same. Everyone on Twitter – success or failure – has their own unique set of followers, their own way of tweeting, their own quirks and foibles.
But there are things you can do to improve your chances of hitting it big.
So, we’ll give you a quick once-over of the basics. Honestly, it’s not rocket science.
Once you’ve mastered these basics, we recommend taking a look around on Twitter for accounts that inspire you. Notice what they do right on Twitter to get ideas for your own Twitter strategy. There’s no shame in taking inspiration from others who are doing well. Imitation is the best compliment.
What Makes a Successful Twitter Account?
Here’s the basics of what it takes to be a Twitter success story. This is the bare minimum of what you must do if you want to attract followers.
Fill Out Your Twitter Bio. The most important thing is to write something. Anything. Twitter accounts with a biography typically have eight times as many followers as those without. That’s because if you don’t have a bio, you don’t show up in Twitter search.
Talking of search, it’s a good idea to make your bio search-friendly. Think of keywords people might use when they’re searching for a brand like yours, and include them in your bio.
To take your bio to the next level, make sure it’s intriguing. Write a bio that allows your new followers to ask questions about who you are and what you do.
Add a Photo. And we mean a photo, rather than any old avatar. We all go on Twitter to connect with others. People want to see your smiling face, not a soulless logo.
As with filling out your bio, just having any photo will improve your chances of picking up followers. On average, Twitter accounts with a photo have ten times more followers than those without.
When you’ve having your photo take, smile! You’ll look more like someone that people want to talk to.
Tweet frequently. The more you Tweet, the more followers you’ll pick up (within reason). Research by hubspot found businesses that schedule tweets generate three times more leads from Twitter compared to those who don’t schedule. We suspect that’s because when you schedule, you tweet round the clock, so you get more attention.
Communications group Ragan looked into how journalists and reporters could grow their follower account on Twitter. They found that those who Tweeted frequently had 50% higher follower growth compared to those who didn’t.
What can you share? We recommend curating content. That means collecting articles you’ve found helpful, and sharing them with your followers. If you want to do more than that, we’ve put together a helpful list of the 10 types of Tweet that get attention.
Choose a Niche, and Run With It. When people know what you’re about, they’re more likely to hit the follow button. Being inconsistent in what you tweet about is a recipe for losing followers (or not gaining them in the first place). Let’s say you mainly tweet about trout fishing. Then you switch it up and start tweeting your passion for cooking. Your followers won’t know if they’re coming or going.
That would be fine for a personal Twitter account, but if you want to be a pro, stick to one thing.
Follow People. Remember the golden rule? Do unto others as you’d have them do unto you. You can’t expect people to follow you if you’re not following anyone. That’s not to say you should join #teamfollowback, and indiscriminately follow people in the hope they’ll follow you back. Only follow accounts that you’re interested in following.
Talk to People. Twitter’s about conversation. It’s a social network, not a broadcasting platform. When you get a new follower, drop them a message to say hello. Ask them a question about something in their bio. That shows you’re someone who likes to talk. By treating Twitter as a social space, you’ll find your follower count grows organically.
A great way to get your followers talking is by asking questions. Closed questions (that can be answered with one or two words) work really well on Twitter, because of the character limit, and they only take a couple of seconds to answer.
That said, when you’re starting out, it can be frustrating to have your questions ignored. You don’t have enough followers that people notice your questions and hit reply. If that’s you, then why not reach out to others by answering their questions? The InboxQ plugin for Chrome helps you find questions in your niche you can answer.
Retweet Stuff You Love. When someone you follow shares something that makes you go “Wow!”, hit retweet to share it with your followers. Retweeting has a double effect. First, it gets you noticed by the person you’re retweeting (especially if you retweet them more than once). Second, it’s a way of sharing great stuff with your followers.
Remember What Your Mamma Told You. Be kind, friendly and polite. Twitter is no place for bad-mouthing others or for kicking off an argument. Always remember that anyone can see what you share on Twitter. Twitter is a public place, and what you write in your tweets will always be there for anyone to see.
That’s the basics! If you’ve got all these covered, then you’re ready to grow. It’s just a matter of tweeting regularly and reaching out to people. Do it right, and the followers will come.
Over to you. What are your top Twitter tips? What have you found works for attracting followers?
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