FREE DOWNLOAD #1 Social Media Audit Template
Whether you are a social media consultant or just someone who is serious about building a better brand, please take the time to download this free social media marketing assessment. This is the exact marketing template I use to create a social media audit for my clients (also known as the “pre-nup).
Managing clients expectations effectively can only be achieved by setting benchmarks of where their brand stands when you start. By setting social media marketing milestones identifying how you are going to take them where you need to go.
For your social media marketing campaign, it’s mission critical you have a full understanding the culture of the client’s company, their resources available to support your social media strategies strategies, and also level set with them what your realistic goals are for the campaign.
Accountability on both sides of the table is the key to building a long lasting relationship with your client.
My post, The 10 Components of The Client Prenuptiual Agreement at Jay Baer’s blog Convince and Convert, will help connect the dots to why you should use a template like this free one I’ve create here. (Feel free to share)
FREE DOWNLOAD #2
“Optimize To Capitalize”
(A PROVEN Testing Road Map For Web Conversions)
Did you know according to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales?
And this guide can get you started down the same path!
If you want to succeed in this business you must focus on improving conversion rates as much, if not more than you do building traffic.
Even small improvements in your conversion rates can produce huge impacts on your bottom line. One of my large corporate clients recently showed me every .10% improvement in conversion rate is worth 6 million dollars to them!
This is also a better way to beat your competitors in the PPC war! If you can get better at optimizing your traffic, you don’t have to buy as much of it right?
Think about it this way, if you double your website’s conversion rate, you double the effectiveness of every marketing dollar you spend.