Anyone running a service business needs a constant stream of incoming leads.
Let’s look at how you can find clients on Twitter.
1. Remember: Relationships First
Twitter is not a sales tool. Start hawking your services in tweets, and you’ll scare off rather than attract clients.
What is Twitter about then?
It’s a tool for building relationships. When you’ve established a relationship with someone, then you can reach out and pitch your services. You’ll have built up trust. And you’ll know whether it’s worthwhile pitching them, because you’ll have found out whether they’re your target client.
Adopt the mindset of “relationships first”, and Twitter will start to make sense.
2. Fix Your Bio
Yes, Twitter is a space for relationships, so it’s a good idea to make your bio shine with personality and pizzazz.
But if all your bio does is tell people that you love dogs and coffee, then you won’t be picking up clients anytime soon.
Your bio should explain what you do and how you help people. Only after you’ve done that should you add in your personal interests.
For more great bio tips, check out our 9 essential posts on writing a Twitter bio (we’ve collected the top tips from Twitter’s big hitters and put them all in one place).
3. Connect with Influencers
We’re using the term “influencers” broadly here.
Basically, we mean you should reach out to the people who can help you achieve your business goals and connect with your clients. These could be:
- Thought leaders in your industry (who can give you promotional clout)
- Your ideal clients
- People who can put you in touch with your ideal clients
Need an influencer targeting strategy? We’ve put together a handy guide on getting attention from Twitter influencers.
4. Run Searches for Gigs
We’ve said that Twitter isn’t a place for pitching clients.
That’s true, with one exception. This is the only exception.
You can pitch people on Twitter who have mentioned that they need your services. E.g. if someone has tweeted “I’m looking for a web designer”, and you’re a web designer, then pitch, pitch, pitch, baby!
How can you find the people who are looking for your services? Run an advanced search. Yup, we’ve got help at hand for that too. Check out our guide to finding gigs on Twitter.
What do you do to find clients on Twitter? Let us know in the comments section, below.