Remember: any of your hard-earned Twitter followers can disappear at just the click of a button.
You don’t want to show your followers the door, do you?
Yet if you do any of the following, you just might.
1. Be a Narcissist
You know the type. These are the people who love nothing better than talking about themselves.
Of course, there’s a time and a place to share your story. And you can do that on Twitter.
But shouting about how great your business is or telling people to buy from you? Don’t do that. Otherwise your followers will go elsewhere. They’ll look for people who want a real conversation.
What to do instead? Ask great questions. Jump into the conversation. Share awesome stuff. Basically, be a cool person to hang out with.
2. Direct Message (DM) ALL Your New Followers
Back in 2009, this seemed like a good idea. And maybe it was. Maybe. But we’re in a new decade. These days, Twitter spamming is not cool.
Someone’s followed you. Sending him or her a DM merely says, “I’m a jerk who doesn’t know how to interact properly on Twitter.” You’ll lose these followers as quickly as you gained them.
What to do instead? If you want to say hi to your new follows, do so personally and publicly. Send them tweets instead of DMs. And ask them questions about things they’re interested in.
3. Automate Your Tweets
Let’s get clear on the difference between scheduling and automating.
Scheduling tweets is a good thing. With scheduling, you handpick content you want to share, and you line your tweets up in advance. It means you can be active on Twitter without it ruining your productivity.
Automating tweets is the one to avoid. This is where you tell Twitter to share every new article from a website, blog, or ezine. If you’ve not checked out the content yourself, then you shouldn’t share it.
4. Retweeting Everything
People follow you because they want to hear from you. Sure, it’s good to retweet now and again. But if your Twitter feed is constantly flooded with retweets, you’re doing it wrong.
What to do instead? When you discover content you love on Twitter, don’t retweet it. Write a new tweet linking to the content. Credit the person who first found the content by ending your tweet with “via @username”. Reserve retweets for text-only tweets; don’t use them to share links.