The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Twitter

Influencer Conversation

Twitter is the networker’s social network.

That means if you want to connect with influencers in your niche, it’s the place to go.

The only problem is, Twitter is also noisy. There’s a ton being said, which means if you want to get noticed, it’s tricky to stand out from the crowd.

The solution? Be a go-getter. Instead of waiting for people to come talk to you, reach out and talk to them.

It’s a bit like a cocktail party. If you stand in the corner waiting for conversation to come to you, you’ll probably spend the whole night as a wallflower. If you reach out and talk to people, you’ll have a good time. And you’ll help others have a good time, too.

On Twitter, the way to talk to people is to tag them with using @username. Recently, Twitter also added the option of tagging people in photos.

Just like starting a conversation, tagging people can feel a little scary. So here are five ways you can use tags without the need for nerves:

1. Drop Them a Note to Say Hi

This is the easiest way to get a conversation started. Just say hello! The person you’re tagging might well reply, in which case you’ve started a conversation. Awesome!

Even if you don’t hear back from them, you’ve identified yourself as someone who’s willing to engage in conversation. You’ve also put yourself on their radar, so the next time you talk to them, they’re more likely to respond.

2. Reply to One of Their Tweets

This one’s even easier than saying hi. Scroll through their recent tweets (don’t go too far back in time, or you’ll look like a creep), find one that’s interesting (or that asks a question), and hit reply. Easy peasy.

3. Share a Photo

If you’ve had the opportunity to meet them in person, be sure to get a photo together. Then you can upload it to Twitter and tag them. That’s a powerful way of reinforcing your relationship.

Even if you’ve not met them in person, you can use this strategy. Share the cover image of a book they’ve written, tag them in the image, and say what you enjoyed about the book.

4. Share Something They’ve Created

We’re all proud of the things we’ve created. So when you’ve found someone you want to connect with, go out and find a blog post they’ve written, a photo they’ve taken, or a video they’ve made.

Then share it. Remember to say thank you and what you enjoyed about it.

5. Write a Blog Post About Them

This strategy is the most powerful of all – which also means it’s the most time-consuming. I only recommend it if you’ve had success with the previous strategies. You want to at least be on their radar before you do this.

Here are some simple ideas for blog posts you could write:

  • Highlight an award they’ve won
  • Collect some of their most interesting quotes
  • Write a case study of something they’ve achieved

Your Turn

What strategies do you use to connect with influencers on Twitter? What have you found works best? Share in the comments below.

Twitter Bio

You want followers on Twitter, right? You want people to talk and listen to you?

Presumably, everyone does. At least the 99% of us who haven’t locked our Twitter accounts. Otherwise, why else would you be on Twitter?

Yet all too often, people act like they’d rather scare everyone away than win followers. It’s like they plan their bios to be repellent.

Previously, we’ve looked at how to make your Twitter bio awesome here and here.

Now, let’s take a look at what you shouldn’t do on Twitter. What should you never include in your bio?

1. A Sales Pitch

Twitter is an excellent marketing tool. From time to time, you can even close sales on Twitter (though that’s not recommended).

But your bio should never be a sales pitch. Twitter is about marketing through building relationships. When someone reads your bio, they don’t even know you. You don’t have a relationship. So it’s a terrible time to sell.

When it comes to making sales, let your website do the heavy lifting. Twitter is about starting conversations and generating leads. So keep the selling out of it.

2. SHOUTING!

You know your netiquette, right? Using ALL CAPS online means you’re SHOUTING. I’m sorry, but whatever you’ve got to say about yourself, and however interesting it is to you, it’s not worth shouting.

If you’re going to yell at me before I’ve even gotten to know you, things aren’t looking good for the rest of our relationship. In fact, I think I’ll just walk away and find someone else to talk to…

3. Typos

Most of us spend 8 hours a day in front of a computer screen. Little wonder that we mess up every now and again.

Before you publish your Twitter bio, make sure you’ve checked it for spelling mistakes and typos. Your bio is your public face to the world. You never know who is going to read it and the opportunities you might miss because you were lazy in your proofreading.

4. Business Clichés

No one wants to know about your “blue sky thinking,” your “core competencies,” or how your work is “bleeding edge.”

There’s no need to hide behind corporate jargon. You’ve got a chance to express who you are. So do it!

It’s only 160 characters, so coming up with an original way to express yourself shouldn’t be too hard.

5. Web Links

Twitter gives you a space on your profile to link to your website. Use it!

Your bio is to tell us about you. So leave the links out.

6. Nothing At All

If there’s one thing that matters more than anything else, it’s having a bio to start with. Even if you make all the mistakes we’ve listed above, having a bio is always better than writing nothing.

That’s because without a bio, your profile doesn’t show up in Twitter search results. So nobody can find you.

Hot Leads Twitter

This is a guest post by Matt Carter of MGX Mindshare.

Like most business owners, you probably spend a ton of time thinking about how to bring new customers.

Today, I’m going to show you how you can “listen” on Twitter to find potential customers and turn them into paying customers.

Let’s go!

Why should you “listen” on Twitter?

Twitter is a giant public forum people use to have online conversations. People use Twitter to talk about all kinds of things. As a business owner, you can listen to those conversations to find people that are looking to buy something.

When you’re social media listening, you’re on the look-out for tweets like these:

 

 

 

Social media “listening” is where you listen in on these conversations to find potential customers. Over time, you build a  “portfolio” of effective search terms so that you can find people looking for your products or services (in a moment, I’ll give you a sneak peek into the my search portfolio).

What terms should you search for on Twitter?

You should search for:

People asking questions that your regular customers might ask. These people are usually “just browsing” right now, gathering information before they make a decision. They might be ready to buy now, or they could be a long way from buying. These aren’t hot leads, but they’re valuable nonetheless. Here are some examples:

  • Customers looking for wedding suits might ask about: “popular styles of wedding suits” (search for “wedding suits”)
  • Customers buying a motorcycle might ask: “what is the difference between a street bike and a cruiser?” (search for “street bike”, “cruiser”, “motorcycles” and variations of those)
  • Customers that want to buy sunglasses might ask: “what are polarized sunglasses?” (search for “polarized sunglasses” and even just “sunglasses”)
  • Customers who might buy a bird watching book might search for: “what kind of birds are native to Southern California?” (search for “what birds california” and related searches like “birds in wet climates”, etc.)

People searching for recommendations on products. These are the best types of tweets to search for, because they come from a person who is close to buying. Customers that are asking for product recommendations are qualifying themselves as warm leads. You know this because they’re not “just looking”, they intend to buy something. Catch them quick so you can make some money!

Here are a couple variations of terms I’ve found when looking for recommendations:

  • “anyone <specific product/service>”
  • “recommend <specific product/service>”
  • “need <specific product/service>”
  • “where <specific product/service>”
  • “where buy <specific product/service>”
  • “find <specific product/service>”
  • “looking for <specific product/service>”
  • “tweeps <specific product/service>” (“tweeps” is a term used by many Twitter users when they ask a question publicly)
  • “<city> <specific product/service>”

Here’s what you do once you’ve found relevant tweets

Respond with value. If a tweet asks for a recommendation, reply with tweet something like “Hey @exampleuser – I hear what you’re saying, and we have exactly what you’re looking for – visit us at <example.com>!” Don’t use this for every single response you send out, however. Personalize every response, otherwise you’re just spamming.

Qualify the lead. Try to understand specifically what the user wants. Is it a product recommendation? Do they have question for customer service? Or something else?

Consider responding, even if they’re not in your city. Even if you don’t have the capability to sell to people in other cities, you should still respond to them. Maybe you won’t be able to sell to them, but just a few seconds of your time will mean that they get their question answered by a professional. It might cost you a bit of time, but  they could end up referring someone that you can sell to.

Be friendly and personal. Use the same courtesy and friendliness you use in your personal life when responding. Usually, people won’t mind if you say, “Excuse me, I couldn’t help but overhearing. I actually know something about this.” However, people do mind when you try and force or pressure them to buy something they don’t want or need.

Your social media listening will sometimes give you the opportunity to strike up a longer conversation. If you can’t sell your products or services, sell your helpful and friendly personality. If they do really like you, they’re more likely to remember you and come back to you the next time they need a service or product like the one you provide.

Every lead counts, so think of social media listening as something you do for a brief period everyday to uncover new qualified leads.

Happy listening!

Matt Carter is an Internet Marketer based in San Diego, CA. You can read his marketing blog at MGX Mindshare.