The Hello Bar is a simple notification bar that engages users and communicates a call to action.


Twitter Appealing CompaniesWhy would a business use Twitter? What’s so appealing about Twitter to companies?

Rather than tell you what we think (we’re biased – this is a social media blog, after all), we’ve put together a collection of facts and figures to show you just what’s so special about Twitter.

Once you’ve finished, you’ll know exactly why Twitter is appealing to companies.

Ready for the ride? Then let’s get started!

1. Tweets Mean Sales

When people follow your business on Twitter, the chances of them buying from you immediately increases. Research shows that two thirds (67%) of Twitter users are more likely to buy from a brand they follow on the network.

On the other side of the coin, 34% of marketers say they’ve generated leads from Twitter, and 50% of technology companies have acquired at least one customer through Twitter.

2. Your Customers Are Waiting to Follow You

Almost a third (30%) of Twitter’s half-a-billion users follow a brand on the network. That’s a lot of people your business could be talking to.

3. People Go on Twitter for Help Making Purchases

Over the past two years, the number of Twitter users asking for product recommendations has increased 663%. If you have a Twitter account, it makes it easier for people to recommend you – they can just link to your Twitter profile in a Tweet.

4. Your Competitors Are Already on Twitter

Seven in ten small businesses are already using Twitter. And 77% of the Fortune 100 have at least one representative on Twitter. If that’s not enough for you, consider that 93% of marketers use social media in their businesses. Stay away from Twitter for much longer, and you’ll fall behind.

5. You Don’t Need to Be Young to Be Social

Feel like you’re too old to learn? The fastest growing demographic on Twitter is 55-64-year-olds. The number of users in this age bracket has increased by 79% since 2012. If they can do it, you can, too.

6. Twitter Is Still Growing Fast

Want to go where things are hot? Head to Twitter. As of January 2014, over half (53%) of Twitter uses have been members for less than a year. On Facebook, this figure is just 19%.

7. Most Twitter Users Are Active

Want to talk to your customers and find out what they think? Then Twitter is the place to go. Three quarters (76%) of Twitter users actually send out tweets. This is up from 47% in 2010.

8. Twitter Is the Most Popular B2B Platform

Some 85% of marketers say they use Twitter to make B2B connections. There’s a good reason for that. Twitter is the networker’s social network. If you want to meet new people online, especially people with influence, there’s no better place to go than Twitter.

9. Twitter Means Customer Service

Consumers are increasingly turning to social media when they need help with a purchase they’ve made. And they expect to hear back quickly. Eight in ten (81%) of Twitter users expect companies to respond the same day to questions and complaints. You can’t respond if you’re not using Twitter.

10. You’ll Create Glowing Feelings Around Your Brand

Research shows that 85% of your Twitter followers will feel more connected to your brand after following you.

So what’s not to love? Head over to Twitter and sign up today. Don’t forget to follow Social Caffeine!

* Social Media Stats You Need to Know for 2014
* Twitter for Small Business: Facts, Stats & Tips (INFOGRAPHIC)
* 103 Crazy Social Media Statistics to Kick off 2014
* 116 Amazing Twitter Statistics

Free Twitter Resources

The Smarta Twitter eBook

Why we love it: Because it’s written by some of the biggest hitters in the UK business world, from Dragon’s Den star Duncan Bannatyne to the UK marketing director of Brother, Phil Jones.

What you’ll learn: This eBook covers the basics of what Twitter is about and provides advanced strategies for experienced Twitter users. The diverse array of writers gives you a variety of perspectives on how best to use Twitter.

Published by: Smarta. Follow Smarta on Twitter @smartaHQ.

The Simple Twitter Book

Why we love it: This is the book for you if you find Twitter jargon baffling. Author Brent Ozar wrote it to answer questions he kept getting from friends about Twitter. So if you’ve ever had any simple Twitter questions, you’ll find the answers here.

What you’ll learn: Ozar covers the basics of Twitter, such as picking a profile picture, choosing a username, and setting your profile colors. On top of that, he explains Twitter jargon such as “RT” and “OH” and helps you start thinking strategically about how to grow your Twitter following.

Written and Published by: Brent Ozar. Follow Brent on Twitter @BrentO.

If you like this book, you may also like Twitter for Beginners, published by Social Media DIY.

How to Attract Customers With Twitter and Vine

Why we love it: HubSpot is renowned for their solid marketing advice, and this eBook is no exception. It’s targeted at intermediate Twitter users, so it’s perfect if you know the basics of Twitter and want to take your networking to the next level. Also, it covers Vine, which means you’ll be 100% up to date on video marketing with Twitter.

What you’ll learn: You’ll pick up strategies on how to optimize your tweets to help potential customers find your brand. You’ll also learn how to use Twitter Vine as part of your social strategy and how to measure the ROI of your social marketing.

Written by Anum Hussain and published by HubSpot. Follow Anum on Twitter @anum. Follow HubSpot on Twitter@hubspot.

Twitter for Freelancers

Why we love it: Because it’s beautifully designed, and the tips are timeless. Whether or not you’re a freelancer, you’ll discover how to be a better Tweeter by reading this short book.

What you’ll learn: The 10 tips in this book will give you a social mindset. They’re not in-depth strategies, but they will transform the way you think about and use Twitter.

Written and published by: Joe Dawson. Follow Joe on Twitter @jdwn.

Note: To download Twitter for Freelancers, you will be asked to “Pay With a Tweet.” That means you’ll have to share a tweet promoting the book before you’re given a download link.

The Essential Guide to Recruiting on Twitter

Why we love it: Most Twitter books are written from a “how to promote yourself” perspective, which is great. But this book offers a different point of view, as the aim is to help you find great people.

What you’ll learn: Author Katrina Collier covers the basics of setting up a Twitter account. You’ll find out how to use hashtags and how to favorite tweets. The section on finding people gives pointers to useful tools for discovering great Tweeters.

Written and published by: Katrina Collier. Follow Katrina on Twitter: @WinningImpress.

If you enjoy this book, you can delve deeper by reading How to connect with Influencers on Twitter by Rakesh Kumar.

How Aaron Lee Got 400k Followers on Twitter

Why we love it: This is a blog post rather than an eBook, so it’s short and to the point. Aaron shows the exact tools and strategies he uses to win hundreds of thousands of followers and stay in touch with all of them.

What you’ll learn: You’ll find out how to manage your Twitter account effectively using third party tools such as Buffer App, Triberr, and ManageFlitter.

Written by: Aaron Lee. Follow Aaron on Twitter @AskAaronLee.

If you enjoyed this blog post, you’ll love 7 Ways I Accidentally Got More Twitter Followers (And 7 Ways You Can on Purpose!) by Mandy Kilinskis.

A scientific guide to writing great headlines on Twitter

Why we love it: If you don’t write great headlines, the links you share on Twitter won’t get clicks. If you fail to get clicks, you’re not engaging your audience. That’s why writing headlines is one of the most important skills you can pick up.

What you’ll learn: This blog post is stuffed-to-bursting with valuable information, including the most retweetable words and a process for test-driving content on Twitter before you turn it into a blog post.

Written by: Leo Widrich. Follow Leo on Twitter @leowid.

If you liked this post, then you can learn more by reading How to Write the Perfect Tweet by Shea Bennett.

Twitter Blogging Content Marketing

Twitter and blogging fit together like hand and glove. After all, Twitter was originally set up as a micro-blogging service, and tweets are just miniature blog posts.

But as they’re best buddies, do you really need them both in your social mix?

We say, “Yes!” When best buddies get together, they create something more than when they’re on their own. When homies hang out, awesome happens.

So word up, dear reader. Getting down with Twitter will benefit your blog. Here’s how.

1. Share the Love

Let’s start with the basics (we’ll get to mind blowing in a moment). Twitter is all about sharing content. There’s a ton of great content on your blog. Sharing it on Twitter means you’ll get more attention. Of course, there’s more to Twitter than that. But even if you’re just using Twitter to build a bigger platform for your blog, it’s worth it, right?

This leads neatly to the second reason for using Twitter:

2. Build a Loyal Tribe

Five years ago when blogs were becoming mainstream, you kept up to date on your favorite blogs by subscribing to their RSS feed.

Today, you’d be forgiven for asking, “What’s an RSS?” Even Google has turned its back, having ditched its RSS tool, Google Reader.

Readers nowadays don’t subscribe to blogs. They’ll either sign up to your email list or follow you on social media. So if you want a loyal tribe of readers, you need to be on Twitter.

3. Unstick Your Muse

Stuck for inspiration? Suffering from blogger’s block?

Don’t worry, we all struggle to find our flow at times. And help is at hand! You can turn to Twitter. On Twitter, you can:

  • Ask your followers what they’d like to read about on your blog.
  • Do a Twitter search to find out what questions people have in your niche.

There’s another strategy you can use that’s so powerful it deserves its very own subtitle…

4. Test Out Your Ideas

Writing content takes a ton of time. Even if you can write at high speed, it can still take a morning to get your ideas down, format them for WordPress, find suitable images, schedule the post. So when a post you’ve written bombs, it hurts.

What can you do to make sure that doesn’t happen? Apply the following strategy:

Tweet out quotes and snippets of ideas. If a tweet gets retweeted or favorited a ton of times, then it’s a hit. You can (and should) use it as a springboard for writing a blog post.

When tweets are ignored, well it only took a few seconds to write. So you can afford to let it disappear into the ether.

Using this technique, you’ll never again need to fear blog post flops.

5. Be Present Around the Clock

The old sages of blogging used to say that it was best to blog as much as possible, every day if you could. Otherwise you risked losing your readers to rival blogs.

Things have changed. These days, you can blog less frequently and still retain a loyal following. That’s because most people will follow you on social media, where you can post updates 24/7.

Check out our guide to scheduling to find out more.

6. Get Noticed by Influencers

Influencers in your niche are using Twitter right now. So connect with them!

A really effective way of doing this is to write a blog post about something they’ve said. Then share the blog post on Twitter, including the influencer’s @username in your Tweet.

Oftentimes, they’ll re-tweet your post, shining a light on your blog. Getting retweeted by influencers is also a form of social proof, and creates trust in your brand.

7. Let the Magic Rub Off On You

Curating content is our favorite Twitter strategy at Social Caffeine. It’s one of the easiest ways to create tweets, and our followers enjoy what we share.

What’s more, you can establish yourself as an expert in your field simply by curating cool stuff other people have shared. By sharing cool stuff, the magic of it rubs off on you.

Isn’t this piggybacking on the success of others? Only in the same way that museum curators piggyback on the great stories and civilizations of history.

8. Create Conversation Around Your Blog Posts

You want your blog to get people talking, right? Then give them an opportunity to discuss what you’ve written on Twitter.

You can do this by:

  • Hosting regular Twitter chats focused on the topics of your blog posts.
  • Adding the WordPress plugin Twitter Mentions As Comments to your blog.

Some people even suggest that Twitter is replacing blog comments. What do you think?

You can also use Twitter to extend discussions that take place in the comments section of your blog. As Chris Brogan writes:

“I genuinely believe that the comments section of my blog is better than anything I write on my own. To that end, when a topic seems to take off, I send a note to Twitter alerting people to the quality of the conversation in the comments. It’s not pitchy in nature. I’m simply sharing that the best stuff came after the initial post.”

9. Breathe New Life into Old Content

Are your blog archives gathering dust in the nether regions of your blog? You can put your back catalogue to good use by featuring it in your scheduled Twitter updates. That way all your content gets extra mileage.

You can even use a plugin to automagically tweet old posts. Check out Dustin Stout’s guide for doing that here.

Your Call

How do you link Twitter with your blog in your social strategy? What do you do to make these best buddies work together in the most effective way possible?