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Social Media Online Video 2015

Four years ago, Cisco predicted that by 2015, over 90% of web traffic would be from Internet video.

2015 is here. Has Cicso’s prediction come to pass? Not quite. In mid-2014, 78% of web traffic was from video. Cisco now predicts that will rise to 84% by 2018.

Video hasn’t been quite as big a hit as Cisco expected. Other content types continue to be popular.

But video is still big. In fact, we expect 2015 to be the year of video. Here are three reasons why…

1. The Stats are on Video’s Side

Over 100 million people watch online video every day. Some 90% of online consumers say they find video helpful in making purchasing decisions. And according to Forbes, three quarters of executives watch at least one work-related video per week (Stats here).

Video is fast rising up the ranks of social marketing – so other content forms had better watch out.

2. SlideShare Has Embraced Video

Back in 2014, SlideShare allowed LinkedIn influencers to start sharing videos on the network.

This year, SlideShare will extend video publishing to all their users.

Dave Kerpen – who has already made several SlideShare videos expects that SlideShare will become the business version of YouTube.

He writes:

Instagram is to Facebook as SlideShare is to LinkedIn. In other words, look for SlideShare to emerge as the key social network for business professionals to find and share bite-sized pieces of content while on the go in 2015.

3. YouTube is So 2005

Okay, we’re kidding a bit here. We expect YouTube to continue doing really well in 2015. But it should take care to protect its place as video’s monarch.

YouTube’s problem? Young upstarts are contending the king of video’s throne. Or they’re setting up their own kingdoms, and ignoring YouTube altogether.

What’s happening, in real terms?

In August 2014, Facebook surpassed YouTube for desktop video views.

What’s more, Facebook and Twitter are giving priority to videos published on their own networks. Other social platforms are likely to follow this course.

YouTube is here to stay. But it can’t afford to get too comfortable.

Your Call

Do you agree that 2015 will be the year of video? What are your social predictions for the year ahead? Let us know in the comments section, below.

2015 Social Media

A new year, a fresh start. That’s the theory anyway. Why not make it real too – at least when it comes to social networking.

This is the ideal time of year to press “reset” on your social strategy. You can take a few moments to make sure you’re getting the best out of the time and money you invest in social marketing.

Even if you’re doing really well with social (great job if you are!), it’s still worth doing a raincheck. The landscape of social media is constantly changing, and there’s no right way of doing social. So it’s always good to make sure you’re on the right path.

Here’s how to make sure 2015 is the year you rock it on social media…

Find Out What’s Been Working Well

You’ve heard the phrase “don’t throw the baby out with the bathwater”. That applies here. Just because you’re rethinking your social strategy doesn’t mean you have to start from scratch.

Look over what’s gone well for you on social media in the past year. For example, you might notice that you’ve:

  • Interacted with an influencer (or influencers) in your niche
  • Received lots of comments from your fans or followers
  • Had a good amount of clicks on the content you’ve shared
  • Performed particularly well on one or two social networks.

You can get some of this information by looking over your social interactions. But you’ll get better information (and be able to see if you’re improving) if you track your metrics. We’ll come to that in a moment.

For now, notice what’s working, and commit to doing more of it.

Throw Out What’s Not Working

Spring cleaning is when you tidy up your house, and it often includes throwing out broken stuff.

The concept of spring cleaning actually comes from the Persian New Year, which falls on the first day of spring. On New Year’s Eve, people in Persia clean everything in their home, as a way of having a fresh start.

So far, you’ve looked at what’s working on social media. Now, it’s time to consider what’s not going so well. This can be tough – because it could mean it’s time to trash projects you’ve spent a lot of time on, or that mean a great deal to you.

When you’re considering what’s not going so well, you might look at:

  • Types of content that doesn’t get shared or commented on
  • Networks where you don’t get much interaction
  • Influencer’s you’ve been targeting who continually ignore you

And so on…

Of course, it could be that you can’t see what’s worked (or failed) on social media, because you’ve been doing very little social networking. If that’s that case, then throw out your laziness, and get to work at making a social splash!

Replace the Broken With Sparkling New Things

You’ve seen what’s working in your social strategy, and you’ve thrown out what’s not.

What’s next? By getting rid of what’s not working, you’ve freed up time to try out some new things.

Remember, social media is an experiment. Not everything you try out will work. But some of it will. So, try out what you’re drawn to, and see how it goes.

Here are some ideas for what you could do.

Find “Influencers” to Connect With

You’ve probably heard that it’s good to connect with “influencers”. Typically, these are people with lots of followers. More followers, more influence, right?

This is only true to an extent. A better way of looking at influencers is to think of the people who can help you because of their position, and the influence they have. For example:

  • If you’re a start up company, then “influencers” could be potential investors
  • If you’re a freelance writer, then “influencers” are the editors who could commission an article from you.
  • If you’re an ecommerce store, then an “influencer” could be a potential supplier you want to get in touch with.

For advice on how to connect with influencers, check out our guides here, here, here, and here.

Try Out a New Network

Which networks should you be using? That all depends on what you’re trying to achieve. For most businesses, we’d recommend you use Twitter and Facebook at minimum, but even those aren’t for everyone.

The right networks for you are the places you can best connect with your customers. For B2B businesses, this is likely to be LinkedIn. If you sell a highly niched product, then you might find the best place to connect with your customers is in an old-school forum. Selling interior design or craft products? Then you can’t ignore Pinterest.

So, take some time to investigate the niche networks that could be a good fit for your business. Then go join them!

Make Sure You’ve got the Basics Covered

The bread-and-butter of social media can seem boring, which is why we’ve saved it until last. But if you’ve not getting the basics right, then there’s little point in growing what you’re doing.

Two simple mistakes we often see are:

  • Not scheduling updates. Scheduling updates using a simple tool such as Buffer App will save you a ton of time if you’re not doing it already. It also has an added advantage: scheduling updates means you’ll be following the most basic role of social media – frequent updates.
  • Failing to track your metrics. Keeping on top of your stats is the only way you can discover what’s really working on social media. It also helps you see how you can improve. Tracking stats doesn’t have to be difficult – there are a ton of different apps that will do it for you.

Over to You

What are your New Year’s Resolutions when it comes to social media? What changes are you planning to make to your social strategy in 2015?

twitter statistics 2015

With 2015 just around the corner, here are some of the most remarkable Twitter stats of the year.

  1. The number of people using Twitter has increased by more than 50 million in the past year. The network now has over 270 million active users.
  2. In 2013, Twitter generated $716 million in Auto Sales. The best returns were on luxury model cars. For every $1 invested in Twitter marketing, luxury car brands saw a return of $17.80. That’s a return of 1,780%.
  3. Over 300 billion tweets have been shared since the network launched. 0.01% of these (32 million) were shared during the 2014 World Cup final. This is more tweets than were shared during any other single event, including the Superbowl.
  4. By 2015, one fifth (20.5%) of internet users in the US are expected to have Twitter accounts. This figure has grown from 15.2% in 2012, and is set to rise to 24.2% by 2018.
  5. Katy Perry (60 million) and Justin Bieber (57 million) each have more Twitter followers than Barack Obama (50 million). Lady Gaga is 6th in the world with 43 million followers, ahead of Britney Spears at 39.5 million.
  6. The average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow.
  7. Mobile users are more active on Twitter than desktop users. People with Twitter on their smartphone are 79% more likely to access Twitter several times a day. They’re also twice as likely to use Twitter the moment they wake up.
  8. Americans love to Tweet about what they’re watching. Between January and April 2014, 17 million Americans shared tweets about a TV show. In total during this period, over 361 million tweets were shared about TV.
  9. Three in ten small businesses have yet to join Twitter. What are you waiting for guys?
  10. YouTube is the most popular brand on Twitter, with 46.5 million followers. They’re ahead of Instagram (36 million followers) and Twitter (33 million followers). Facebook has just 14 million Twitter followers, less than the New York Times.