Conquering your Twitter feed can feel a bit like crossing six lanes of traffic on foot, at rush hour. And while there are thousands of tips available for using Twitter effectively, many of them can be pretty complicated. It shouldn’t take a PhD in Twitter usage to make good use of your time on social media. One of the best ways to learn is to DO, which requires a few actionable tidbits you can put to use right now to make your tweets more effective.
12 Actionable Tips for Better Tweets
1. Easy Retweets. Make it easy for readers to retweet your high-points when you publish content.
When you publish a shareable tidbit you want to promote, add this section of code, replacing the “____” with your tidbit, and your twitter user name for the “@UserName”. (Just remember to respect the 140 character limitation. You can use this Twitter Character Checker if you’re unsure.)
<a href=”http://twitter.com/home/?status=_______. via @UserName”>tweet this. </a>
It will look like this:
“Making it easier to retweet is always a good idea.”-tweet this.
2. Track and Shorten. Use a URL shortener and tracker to gain insight into your retweets. The more data you have, the better you can fine tune your marketing efforts.
Bitly is a great tool for Twitter, but there are many others available.
3. Interact. Balance auto-tweets/scheduled tweets with real time retweets and live interaction.
4. Brevity is Best. Be short, but intriguing if possible. You don’t have to use all 140 characters if you can entice them to click with 120.
5. Be Personable. Allow your personality to shine. It can be easy to hide behind your brand and get caught up in the anonymity of online interactions. But personal interactions and authentic personality can help you build connections with others.
6. Keep It Clean. Watch what you Tweet. While being yourself is important, it’s crucial to choose your tweets and retweets wisely. You are representing your brand, your client’s brand, or your boss’s brand. If you wouldn’t say it in front of an audience comprised of your boss, your customers, and your mother, don’t tweet it. (Of course, if your brand is off-color, this tip doesn’t apply. Let it fly.)
7. Relevance is Relative. Don’t be afraid to “go off topic” and tweet about current events or something your followers or clients will care about. For local businesses, you can really capitalize on this and garner community support by involving yourself in what matters to your customer base.
8. Keep it Interesting. Retweet the things that interest you to attract like-minded followers.
9. Use Keywords. Include relevant keywords in your profile description to make it easier for new followers to find you.
10. Retweet Responsibly. Make sure you’re not retweeting broken links, spammy content, or bad information. If you won’t take the time to click and scan, don’t bother retweeting because your audience won’t either.
11. Keep Focused. Keep the bottom line in mind. It can be easy to get caught up in the information overload that continuously flows out of your Twitter feed. But remember you’re on Twitter to generate traffic for your website and generate income. Don’t get sidetracked. If you have trouble knowing when it’s time to get off the Twitter train, set a timer.
12. Variety is Good. Try to vary the times of day you actively spend on Twitter so you don’t miss out on interacting with people in different time zones. You might meet some terrific people by hanging out on Twitter late at night or early in the morning from time to time.
Tweriod is a Twitter tool that can help you determine when you should be focusing most of your Twitter activity.
These tips are designed to hone your tweets, focus your audience, and expand your reach to make your time on Twitter more productive. Using Twitter effectively can help boost your business, and like most things, you can put in a lot or a little effort, and your results usually reflect how much work you put into it. But putting a few actionable tips into use right now can increase your effectiveness while you’re digging into the deeper aspects of using Twitter for business. As busy professionals, we don’t always have the time to research best practices thoroughly in one or two sittings. Actionable tips can help you tweet better, now, while you tweak your Twitter usage and learn valuable information.
What actionable tips do you have?