The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Social Media

social media personality

Social media is a great way for your brand to connect to your potential customers, for them to get to know you and become your fans.

Fans are people who love you for being you. So how can you let your personality shine? By showing who you are.

Which Social Media Personality Are You?

  • The Expert. Think Deepak Chopra on Twitter. You show up, give your expert opinion, link to your expert opinion articles or the high expert opinion articles of someone else, then you leave. This personality works well if you want to cultivate the air of expertise and someone hard to reach.
  • The Quote-er. You offer positive encouragement and a “you can do it” vibe. Think Rumi quotes and uplifting photos. This is a great personality to have if you want to associate your brand with a service that will help people feel good.
  • The Helper. The helper is open and approachable. She asks “How can I help” and means it. She also shares tips to make your life better today. Example: why not try this recipe? This works best if you can give people tasters of your product or service, such as, quotes from your e-book.
  • The Mystery. A touch of humour. Unexpected comments, obscure references. Great for connecting deeply with your audience, and filtering out those people who don’t “get you”. If you want a smaller tribe of super loyal fans, or you want to work exclusively with people who get you, this is the perfect personality.
  • The Celebrity. Updates on your life. Behind-the-scenes photos and comments. Works best if you are confident on the “selfie” front, and don’t mind sharing details of your life. Ideal if you can interweave your brand into your everyday life, such as holistic health, or productivity.
  • The Ranter. Opinionated and controversial. They always know best. Erika Napoletano trashes a company on Twitter for their appalling customer service, and in doing so turns the experience into a marketing lesson. High audience engagement, and high potential for drama.

Of course, none of us fits neatly into a box, an we all have the capacity to draw on different aspects of ourselves. You can mix and match these approaches to come up with a brand personality that’s right for you.

Here’s what’s important to remember:

  • Don’t try to be everything in order to please everyone. No brand ever appeals to “everyone”. The best brands out there are not afraid to alienate people.
  • Choose something that feels natural to you. If it aligns with your personality, it will be sustainable in the long term.
  • Choose something you enjoy. The best way to attract people is to enjoy what you do. And chances are your fans will enjoy similar things to you.

promote event social media

Want to draw a crowd to your event or conference?

Social media is a brilliant tool for building up the buzz around your event, so your venue will be packed to overflowing.

Here’s what you can do to draw a crowd…

Create an Event Hashtag

If you only do one thing to promote your event on social media, make it this. An event hashtag is a fantastic way to subtly spread the word about your event.

  • Be sure to tell all delegates about the hashtag as soon as they sign up to attend. You want people to start sharing the hashtag as early as possible, as that gets the word out and builds anticipation.
  • An effective event hashtag is short, so delegates can easily remember it, and unique so that tweets about your event don’t get lost amidst the noise. #sxsw is a brilliant example of a hashtag.
  • Make sure that delegates use the hashtag during the event when they share any event updates with their followers. More on that in a moment.
  • It’s a good idea to have a new hashtag each year to generate extra buzz and excitement.

Retweet Any Event Mentions

Anytime your event gets tweeted about (you are listening for mentions, aren’t you?), retweet it to your follows.

Why? Because positive mentions are a form of social proof. You’re allowing other people to “sell” your event on your behalf, which is a much more powerful way of selling.

What’s more, it’s an excellent way to engage your delegates, as being retweeted always feels good.

Crowdsource the Organising

Setting up an event takes a lot of energy and creativity. You’ll have to come up with a theme and workshop ideas, then tap your network for potential speakers.

What if there was a better way of organising events, that also helped with promotion?

That’s where crowdsourcing comes in. You can involve your social media followers in organising your event by:

  • Asking them to suggest event themes.
  • Listening to their concerns and questions. If your event addresses these, then you’re onto a winner.
  • Asking them to propose speakers and workshop leaders they’d like.

Once you’ve got ideas from your audience, create a shortlist. Then get your followers to vote on their favourite.

This approach means that people will be invested in your conference at a really early stage. People who help you come up with ideas will be really excited to attend your event. They’ll probably want to help with event promotion too.

Plus, you’ll get people talking about your event. When you get people to suggest themes, ask them to include the event hashtag. That means more eyeballs on your event, which is good news when it comes to attracting delegates.

Write an Event Blog

When blogs are useful, they attract an audience. They pull people in. As such, blogs are a form of marketing.

Blogs dovetail perfectly with conferences. Why? Because both blogs and conferences are about sharing useful information. The more useful a blog is, the more readers it will attract. The more useful a conference is, the bigger the audience of delegates who’ll attend.

Creating an event blogs means you can demonstrate the value of your event all year round. And you don’t have to do all the work yourself. It’s a good idea to ask conference speakers to contribute to a blog. You can even ask delegates if they’d like to have their say on your blog.

Remember, your conference blog isn’t about sharing the joys and woes of organising a conference. The content on your blog should reflect the topics your event speakers will be talking about.

Have a Tweet Display In Conference Rooms

Want to get people talking? Conferences are great for sharing opinions. So why not get delegates to share their thoughts publicly?

Put up a screen in every venue at your conference. Let delegates know that you’ll display any tweets with the conference hashtag.

Tools you can use for this include:

Having a tweet screen encourages people to share their thoughts, generates discussion, and acts as a promotional tool.

Broadcast Your Event to the World

Tools such as Google Hangouts On Air make it super easy to share a live video feed of your event.

Of course you don’t want to broadcast your whole event, as that’s unfair to delegates who paid for tickets. But it’s a good idea to share one or two keynote speeches.

As a bonus, recording video of your event allows you to create a highlights video for promoting next year’s event.

(Still not convinced broadcasting your event is a good idea? Check out TED. If that doesn’t convince you, then you’re a lost cause.)

Take Photos of Delegates – and Tag Them

Social media is increasingly becoming all about visuals. That means if you want to promote your event on social media, you must have pictures.

The easiest way to get pictures is to take photographs at your event. Appoint an event photographer to take as many photos as possible. Then upload them to social media, and if you can, tag the people in the photographs.

Quote ALL Quotables Your Speakers Share

Whenever a speaker or workshop leader at your event says something that’s worth sharing, share it!

Event better, ask the speaker if you can use their photograph. Then create a meme-style image, with the quote overlaid on their photo.

Decide on the Content You’ll Create From the Event

We’ve already looked at creating a promotional video from footage of your event, and using photos to share on social media. But there’s way more content you can get out of an event.

  • Conducting a live interview? Record it and turn it into a podcast.
  • Got a Q&A session? Take notes on all the questions asked. This is a excellent source of content ideas.
  • Get a transcript of the keynote speech, and ask the speaker if you can publish it to your blog.
  • We’ve already mentioned collecting quotes from your event. Why not combine them into a mega-post for your blog?

Over to You

Have you used social media to promote a business event? What worked well for you? Did you use any tactics that we missed in this article?

Internet of Things

Has the internet changed your life?

As you’re reading this, I’d bet more than just my pocket money that it has.

When you need to find your way in a new city, do you buy a new street map of that city? Or do you pull up Google maps on your phone?

Arranging to meet up with friends. Do you call them on their home phone? Or do you leave them a Facebook message?

What about the latest news stories? There’s no more waiting for the next time the news shows on TV. Instead, you can tune into a 24 hour news channel on your smartphone. Or simply follow those in the know on Twitter.

For most of us, the Internet is embedded in our lives. It’s hard to imagine a world without it.

Going forward, the Internet will become even more vital to our day-to-day living. It won’t only be your smartphone that’s connected to cyberspace. Your TV, your vacuum cleaner, your toaster, the heating system in your home, even your clothes. All will be hooked into the world wide web.

In some ways, it’s a terrifying possibility. The Internet will know more about you than you know about yourself. But wouldn’t it be great to have your dinner freshly cooked at the very moment you realize that you’re hungry?

With the internet tracking your every move, that’s not outside the realms of possibility.

For the science fiction view of what’s going to happen, check out The Beam by Sean Platt and Johnny Truant. It’s a rip-roaring read by two incredible writers. And their vision of where the internet is headed will blow your mind.

But what about the here and now?

Here’s how the Internet will change your life in the very near future.

1. Your Car Will Book Itself In For Maintenance (And Drive Itself to the Mechanic)

Cars that self-diagnose their faults have been around for a couple of decades – even if it is only mechanics who can access the computer systems.

It won’t be long before cars hooked up to the internet will check your calendar against your mechanic’s calendar, and suggest a time for servicing.

Even more surreal: Self-driving cars are already on the road. It won’t be too many years before they go mass market.

Imagine this: your car will book itself in for a maintenance check, then make its own way to your mechanic. All at a time when it knows you won’t be driving.

Now that’s what I call a real smart car.

2. Your Pacemaker Will Dial 911

Have you been fitted with a pacemaker to regulate your heartbeat? That in itself is a miracle of technology.

But it won’t be long before even your pacemaker can hook itself into the world wide web.

Let’s say you’re driving, and you suffer a heart attack. That’s a potentially fatal situation not just for you, but also for the drivers around you.

Your smart pacemaker immediately jumps into action. It drops a message to your car, telling your car to do three things:

  1. Pull over safely to the side of the road.
  2. Determine your location.
  3. Raise the alarm with the nearest emergency room.

3. Your Year-Round Sweater Will Keep You Warm (or Cool)

Clothes with built in nanotechnology can warm up or cool down “at the press of a button”.

If you really wanted to, you could wear the same outfit all year round. Just like Steve Jobs.

And when clothes with nanotechnology get smart, there will be no need for the button. The clothes will monitor your temperature, and the ambient temperature, and adjust themselves accordingly.

Smart clothes will also track your health and fitness – like Fitbit and Jawbone wristbands do now, but in a more advanced way. And if you need a checkup with your doctor, your clothes will schedule that for you.

4. Your Medicine Cabinet Will Order the Drugs You Need

Running low on a prescription drug? RX bottles are set to come with built in microchips, so the medicine you need will automatically be ordered for you.

These smart RX bottles will also mean you doctor can monitor whether you’re taking your medicine as you’re supposed to.

5. Your Home Will Take a Goldilocks Approach to Heating and AirCon

Remember the story of Goldilocks and the three bears? She liked her porridge not too cold, nor too hot, but just right.

Is your home always as cool (or as warm) as you’d like it to be?

With smart heating, your home will be just the right temperature. Your home will know when you’re out, so the heating can be turned low (or off). And it will know when you’re on your way home, so it will warm up for your return. Just the temperature you like it.

That means less wasted energy, and more comfort.

The same is true of lighting. Smart sensors will mean that lighting only comes on when you’re in the house, and turns off when you leave. What’s more, your lights will brighten or dim based on the level of natural light coming through your windows.

6. Even Sports Matches Will Be Enjoyable

Love watching sports, but hate the hustle of match day? There’s the fighting for a space to park your car, then getting to the stadium onto to realize you forgot your tickets. Then when you’re inside, finding your way to your set through the crowds.

The Internet of things will change all that, as Lee Odess explains:

The personalized ballpark experience could involve your connected device, the iPhone in your pocket, notifying the arena of your arrival while at the same time sending a list of available parking spaces to your phone and directing you to the closest one. When entering through the ticketing gate, your identity and tickets would be authenticated without so much as taking your phone out of your pocket. Once in the stadium, the device would map out the best route to your seats, taking into consideration factors like foot traffic, potential hazards (if you’re allergic to peanuts, it will avoid passing any peanut vendors) and your favorite food stalls. By the time you get to your seat, your experience will have been custom tailored to you and your needs.

The Internet of Things is set to change the world. What changes are you most looking forward to?