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Social Media

Find Clients on Twitter

Anyone running a service business needs a constant stream of incoming leads.

Let’s look at how you can find clients on Twitter.

1. Remember: Relationships First

Twitter is not a sales tool. Start hawking your services in tweets, and you’ll scare off rather than attract clients.

What is Twitter about then?

It’s a tool for building relationships. When you’ve established a relationship with someone, then you can reach out and pitch your services. You’ll have built up trust. And you’ll know whether it’s worthwhile pitching them, because you’ll have found out whether they’re your target client.

Adopt the mindset of “relationships first”, and Twitter will start to make sense.

2. Fix Your Bio

Yes, Twitter is a space for relationships, so it’s a good idea to make your bio shine with personality and pizzazz.

But if all your bio does is tell people that you love dogs and coffee, then you won’t be picking up clients anytime soon.

Your bio should explain what you do and how you help people. Only after you’ve done that should you add in your personal interests.

For more great bio tips, check out our 9 essential posts on writing a Twitter bio (we’ve collected the top tips from Twitter’s big hitters and put them all in one place).

3. Connect with Influencers

We’re using the term “influencers” broadly here.

Basically, we mean you should reach out to the people who can help you achieve your business goals and connect with your clients. These could be:

  • Thought leaders in your industry (who can give you promotional clout)
  • Your ideal clients
  • People who can put you in touch with your ideal clients

Need an influencer targeting strategy? We’ve put together a handy guide on getting attention from Twitter influencers.

4. Run Searches for Gigs

We’ve said that Twitter isn’t a place for pitching clients.

That’s true, with one exception. This is the only exception.

You can pitch people on Twitter who have mentioned that they need your services. E.g. if someone has tweeted “I’m looking for a web designer”, and you’re a web designer, then pitch, pitch, pitch, baby!

How can you find the people who are looking for your services? Run an advanced search. Yup, we’ve got help at hand for that too. Check out our guide to finding gigs on Twitter.

Your Call

What do you do to find clients on Twitter? Let us know in the comments section, below.

linkedin search

Looking for new opportunities? Maybe you want to find your dream job, discover what you’re capable of, or connect with people from your past who could help you out.

LinkedIn is a great place to do that, especially thanks to its advanced search tool.

In this article, we’ll look at the best ways to use LinkedIn’s advanced search tool to unlock your potential and discover hidden opportunities.

It’s easier than you imagined – and you can start right away. Let’s get to it!

You can use advanced search to:

Uncover Your Potential

Did you study an obscure subject, such as Viking Studies or Stained Glass? (Yes, these are real).

Or do you have some special skills you’re not sure how to use?

Then why not look up other people who are similar to you, and see what they’ve done with their lives?

Just enter your degree title, or your unusual skills into the keywords box, hit search, and see who comes up.

You’ll find fascinating people and get some great ideas for your career.

You could even add the people you discover as connections, then interview them more about their life journey.

Find Out How to Get Your Dream Job

Do you know exactly what you’d love to do, but you’re not sure how to get there?

Enter the job title of the job you’d love into advanced search, and look at the people who come up. You’ll be able to check out their profiles to see the path their careers followed.

This will give you ideas for what you need to do to achieve your dream.

Again, consider connecting with the people you discover to find out more about them.

Find Past Work Colleagues

Lost contact with people you used to work with? If you think they might be able to help you, then it’s worth getting in touch.

LinkedIn’s advanced search helps you do that, even if you can’t remember their names and even if they’ve left the company.

That’s because you can search both by company and by past company. Run a search for people connected with your past employer, and you’ll find your old colleagues.

Now that’s an easy way to make a reunion!

Over to You

Have you ever used LinkedIn’s advanced search tool? If so, what did you discover? If not, give it a try, and let us know what you find.

social media metrics

Both Twitter and Pinterest have recently launched analytics platforms to help businesses get the most out of their social marketing efforts.

Meanwhile, Facebook Insights have been available for three years (they’ve come on a long way in that time). And social media apps such as Hootsuite, Buffer and Klout all allow users to measure different aspects of their social media engagement.

As copywriters and marketers have known for over a century, stats are the best way of finding out what works, and what doesn’t.

But how can you make sure you’re making the most of your social metrics?

1. Know Where You’re Headed

For any journey, you need a map, a destination and a route.

Metrics are not the map. They don’t show you where to go. And they’re not the destination or the end goal. Rather, they help you see whether you’re taking the right path.

Before you set any goals for your social media engagement, you need to know where your business is headed. The goals you set for social media should then serve your business goals.

For example, let’s say you have a business goal of increasing revenue by 10%. To do this, you need to make more sales. And to make more sales, you need to increase traffic to your website. Boosting traffic is a goal social media can help with.

2. Get Familiar With What You Can Track on Social Media

What you can measure is usually dictated by the analytics tools you use. Some of the things you can track include:

  • Engagement. This is measured by tracking how many people reply to a post. On Facebook, these are comments and on Twitter they’re replies.
  • Volume. How much are your posts being spread? The more your updates are shared, the louder your volume. On Twitter, volume is created by retweets. On Facebook, the volume is amped up by “shares”.
  • Reach. This is the number of people who are seeing a particular post. Reach helps you put other stats into context. Getting 10 comments isn’t too impressive if you’ve got a reach of 1 million. However, 10 comments on a reach of 100 people is something to smile about.
  • Sales. How many sales are you making as a result of your social media posts? If you run an online store, Google Analytics can keep track of this for you.
  • Lead gen. If you run a service business, how many new leads are you generating each month as a result of social media? This is easy to track if you generate leads directly on social media though you’ll have to keep track of the stats for yourself.

This is just some of what it’s possible to track on social media. It’s worth getting familiar with several social analytics tools so you can see for yourself what it’s possible to measure.

3. Set Goals Based on What You Can Track and Where You’re Headed

Once you know what it’s possible to track, then you can set appropriate goals for your social media accounts.

Compare what you can track to your business goals. Which metrics are the best indicators of whether you’re achieving your business goals?

For example, if one of your business goals is to provide excellent customer service, then you might want to keep track of how long it takes you to reply to customer queries on social media.

If your aim is to boost the visibility of your brand, then you’ll need to track volume.

4. Make Your Goals SMART

SMART goals, as invented by Peter Drucker, one of the greatest business thinkers of the 20th century, are:

  • Specific
  • Measurable
  • Actionable
  • Realistic
  • Time-bound

When it comes to tracking your social metrics, it’s particularly important to make your goals measurable. You’ve already done this by setting goals based on what you can track.

It’s also important that your goals are actionable. This means you know the specific actions you need to take to achieve those goals.

This is easier for some goals than for others. Taking the customer service example we outlined in the previous step, you might have set a goal of responding to customer queries on social media within two hours. Acting on that goal is simple. You’ve got to find a way of keeping track of customer queries, and you’ve got to make sure you reply to them.

However, if your goal is to increase the number of times your posts are shared, then the actions you should take are less obvious, so it’s not a SMART goal. You could adjust this goal to be “create three pieces of content with viral potential every week.”

5. Have a “Dashboard” Where You Can View Your Stats

Measuring your stats is only useful if you remember to check-in and see how things are going. You’re much more likely to do this if you keep all your stats in one location.

All good analytics software provides a “dashboard” with a stats overview. However, this is only useful if the dashboard tracks the stats that are relevant to your goals. You may find it more helpful to create your own “dashboard” by noting down metrics in a spreadsheet.

6. Tweak as Necessary

Social media is a rapidly changing landscape. A decade ago, Twitter and Pinterest didn’t even exist. Facebook was in its early infancy.

No matter what goals you set for your social marketing, you will have to adjust them. This could be because technology changes. Or it could be because you discover that your goals are close to impossible, or that your goals aren’t as aligned with your business objectives as they could be.

Adjusting your goals – and the actions you take to achieve those goals – isn’t a sign of weakness. It doesn’t mean you’re turning back. It means you’re responsive to feedback, and you’re moving forwards.

7. Keep Experimenting!

Social media is an experiment. No one has the monopoly on the right way to do it.

It’s a good idea to see your efforts in tracking metrics as experiments. That way, you can’t go wrong, because whatever you learn is feedback for your experiment.

And the great thing about experiments is that you never know when you’ll discover something no one has ever found before.