Fortunately, this needn’t be as much of a headache as it sounds. Especially when you’ve got Topsy to hand.
Topsy is the Swiss Army Knife of Twitter. You can use it to check your social stats, hook up with influencers, find some of the best content online, and much more.
Here are 4 ways you can use Topsy like a pro.
1. Check Your Blog’s Performance
Want to see how your content is performing on Twitter? Twitter’s own tools only allow you to do this in a limited way. That’s because when you run a Twitter search for your website, it only shows the latest tweets linking to your site. And you have to run a separate search for each page you want to check the performance of.
With Topsy, you can check the Twitter performance of your whole site with a single search.
You do this using the search term site:yoursite.com. For example, we’d search for site:lorirtaylor.com.
When you do, you’ll see a result like this:
- The total number of tweets for a specified time period (1 hour, 1 day, 7 days, 30 days, or a custom range)
- A list of your top trending tweets
- A chart showing your Twitter performance
What’s the best way to use this information?
First, you can track your performance over time. Check your stats each week, and note them down. That way, you’ll see whether your Twitter shares are going up or sliding down.
Second, you can compare how you’re doing with other sites in your niche. Just search for one of your competitors to see how many social shares they’re getting.
Talking of beating your competitors, you can also…
2. Get Ideas for Top Performing Content
Topsy shows you which of your blog posts are the top performing on social media. When you see which of your content performs the best, you can create more content like that.
Now for a sneaky tip. If you’re stuck for ideas of what to write about, you can also run a Topsy search for your competitors’ blogs. Then you’ll see which of their content is top performing. Of course you should never copy, but you can use this as inspiration for your own blog.
Getting ideas for content isn’t the only way you can use Topsy to keep your social schedule full. You can also use it to…
3. Curate Top Notch Content in Your Niche
Need help filling up your Twitter feed? Then run Topsy searches for relevant terms in your niche.
For example, we might run a Topsy search for “social media marketing”, like this:
You’ll see the most popular articles on social media marketing over the past 8 hours. Again, you can choose a period of time for your search to cover (1 day, 7 days, 30 days or a custom range).
How does this help?
- You can add the content you discover to your Twitter feed – and other social media feeds.
You can also use it to come up with your own content ideas (as in point 2, above):
- You can riff off the articles you discover when you’re coming up with new ideas, because you know the topics of the articles are popular.
- You can check out the articles and write a response. By joining a popular conversation, you’re putting yourself in the firing line for traffic.
- You can quickly find the most popular new stories in your niche. Then you can provide your own angle on each story on your blog.
Finally, you can use Topsy’s analytics tool to compare the relative popularity of different areas in your niche.
For example, we ran a search for “social media marketing”, “content marketing” and “blogging” and found that they all have a similar level of popularity on social media:
4. Discover Your Influential Fans
Getting in touch with the right influencers can have a huge impact on your business.
That’s because influencers have a big following and people listen to what they say.
You’re probably aware of some of the influencers in your niche. But the fact that you’re aware of them could mean they’re not the best influencers to know? Why? Because the more widely known they are, the less likely they are to have time to help you.
Instead, the best influencers to know are those who are already on your side. How do you discover these?
Run a search for a recent article you’ve published to your blog. Use the URL link to the article, rather than the article title. It’s best to choose an article that you know had a lot of social shares.
For example, we ran a search to our article 25 Social Media Tips from the World’s 5 Biggest Power Users (What Do They Know that You Don’t?).
Once you’ve run the search, you’ll see the option to select “All Tweets” or “Influential Only”. Yup, we’re interested in the influential tweets. So go ahead and click “Influential Only”.
You’ll end up with something like this:
These are influencers who have already shared your content. So if you’re looking for people to connect with and ask for help from, you can’t go far wrong starting with these.
Over to You
Have you ever used Topsy to run a pro search? What did you discover? Let us know your Topsy tips and hacks in the comments section, below.