Sticking to a content schedule is tough.
Even the word “schedule” has the ick-factor. It makes you feel like you’ve behind before you’ve even started.
So… switch up the language and make it fun. Instead of a schedule, have a ritual.
Having a social ritual means creating a particular kind of content, in the same way each time, and doing it on a regular basis.
To put it simply: do a cool thing on social media, and do it regularly. It’s just like a schedule, but with added magic dust.
Examples of social rituals from the A-Listers
- Marie Forleo releases a new video released every Tuesday, “Q&A Tuesday”
- Danielle LaPorte sends a “Truth Bomb” to all her social media platforms every day.
- Havi Brooks blogs about her week and her wishes every weekend.
- Curvy Yoga focuses on a yoga pose every month.
- Sounds True releases a new podcast every weekend.
- And at Social Caffeine, we make sure we publish at least two blog posts a week.
Why rituals are awesome
- Rituals build engagement and community. People can comment on your blog or show up on Instagram and hang out with you, your product and each other.
- People have a chance to engage with your product or thing, over and over again. Unless you are selling something that people only need to buy once in their lives (ie: a house?), your biggest customers are going to be raving fans who can’t get enough of you. Make it easier for them by bringing your product into their lives over and over again.
- Trust. Showing up regularly helps people trust you and your product. You move from being an “occasional website click” to a trusted partner in their life.
- Accountability for you and your team. Having a social media ritual forces you to show up for your community in a way that just “blogging whenever I feel inspired” doesn’t. It also helps create accountability for your community: they have to commit to something that will make their lives better.
- You get to know your followers and fans. You get to know their struggles, needs and dreams and so you can help them better.
Examples of how you could use rituals in your business
If you help people…
- Eat healthier, you could set up a “new ingredient of the month”, along with a simple recipe for your community to try.
- De-clutter, you could run a weekly challenge on social media like “Say goodbye to something Day”.
- Stop procrastinating, you can give your community a small challenge every week.
3 things to consider before you get started with your ritual
Showing up regularly is a challenge. You have to come up with a new angle on the same topic over and over again.
And – with apologies for using the ick word – you also need to have a scheduling system for when you are busy living your life and can’t show up on that particular day.
Make sure you choose your ritual carefully, and remember to have fun in the process. If you enjoy your ritual, your community is likely to enjoy it as well.