The Hello Bar is a simple notification bar that engages users and communicates a call to action.


social media marketing

“I’m trying to be nice. But it’s not working.” – 3-year-old

Kids have a disarming innocence that’s their own form of wisdom. Because they’ve yet to be tainted by life, they look at the world with fresh eyes.

Let’s look at how you can bring this childlike approach to marketing.

1. Be Playful

When I asked my 3-year-old what he thought heaven was like, he said, “Everyone drives a monster truck all the time.”

Kids do things just because they’re fun. When did you last do something simply for the sheer joy of it?

When you’re interacting on social media, it shows if you’re having fun. You’ll have a natural charisma that attracts people to you.

Play also means trying new things. And because you’re playing, there’s no such thing as failure. So get creative, don’t be afraid to dream big, and start treating Facebook like it’s a box of Lego bricks.

2. Ask for What You Want

Kids Ice Cream Marketing

“Jesus, please let me have some more ice cream. Amen.”

Kids are humble by nature because they depend on other people for everything. They don’t have the means to feed themselves, clothe themselves, or house themselves. And if they want something, the only way to get it is to ask.

As we move into adulthood, we become more independent. That’s an important part of growing up, and it’s a great step to take.

But independence doesn’t mean you can do everything yourself. The truth is, we are inter-dependent. We all need help from other people.

If you need help and support of others to rock your business, don’t be shy. Social media lets you connect with almost anyone in the world, so you’ve no excuse for not trying. Drop your pride and reach out. Most people you ask will be happy to help.

3. Take Risks

I tell my 2-year-old that his ears must be tired because they’re not listening, and he responds, “Umm, no, they’re not tired. I think their batteries died.”

Kids learn by taking risks. They see if one approach works, and if it fails, they try something else.

Of course, every risk means something could go wrong. But it also means something could go right. The road to success is paved with the flagstones of failure.

For some reason, as we get older, we become more risk averse.

Yet not taking risks could be the biggest mistake of all.

You can’t be perfect all the time. You never will be. So don’t beat up on yourself when things go wrong. And be willing to try new things. You and your business will only grow if you’re willing to risk being imperfect.

4. Remember to Say Sorry if You Mess Up

Kid Mess

“I made a big mess, Mommy. I sorry!”

Taking risks will mean that things go wrong sometimes. It’s part of life.

As they explore the world, kids make all kinds of messes. They might unravel a full roll of toilet paper around your lounge, sprinkle baby powder on your bedroom carpet, or drop their toy cars down the toilet.

But when they find out this isn’t the best idea, they know how to make things right. They say “sorry.”

There’s no shame in admitting you messed up and apologizing. Your customers will respect your honesty and appreciate that you’re upfront with them. Just look at what happened when Buffer said sorry after it was hacked. Talking of being honest…

5. Let Your Natural Charm Shine Through

I was at the bank with my 2-year-old, and the teller asked her how she was doing. She said, “I need some monies.”

Upfront, simple honesty is a rare thing in today’s world. As such, it can be charming and disarming.

The trouble is, we’re scared of being vulnerable and opening up to others.

Learn to let go of your fears and allow your whole personality to shine on social media. The internet isn’t the place to hide behind formal stuffiness. It’s time to get real, to be authentic.

Drop the act and start being yourself. And don’t be afraid to crack a joke or two, either!

6. Get Your Priorities Straight

Kid Candy

At the market, my kid said, “Why are you buying beer, Dad? Do you know how much candy we could get with that money?!”

Kids instinctively know what’s important in life. They’re able to follow their inner wisdom and listen to the passion within. In other words, they know what makes them happy, and they’re willing to seek that out.

If they think a ham and jelly sandwich tastes good, that’s what they’ll eat for lunch.

When you’re talking and sharing on social media, don’t just do so out of a desire to get ahead. Listen to your inner wisdom. Share and connect because it matters to you.

As you learn to follow your heart, you’ll find amazing things will grow.

7. Ask Great Questions

At the pool, my little sister asked, “How does that rope stop the deep water from going in the shallow water?”

We recently wrote about why marketers need a beginner’s mind:

Adopting a beginner’s mind means setting aside assumptions and adopting an attitude of openness. The person with beginner’s mind is always willing to learn new things.

As Zen teacher Shunryu Suzuki says: “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.”

One way to find your beginner’s mind is to start asking really obvious questions. Challenge all your assumptions. As you do, you’ll begin to see the world in a new way – which will re-energize everything you do.

Sources of Kid Quotes

  • Buzzfeed – 19 of the Funniest Things Kids Have Ever Said
  • The Stir – Kids Say the Darndest Things…
  • Babble – The Funniest Things Our Kids Have Said
  • Mama’s Boy – 7 Cute Things Toddlers Say

Recycle Old Blog PostWriting content is time-consuming. Even if you write at lightning speed, there’s only so much content you can create. And pretty soon, you’ll suffer from burnout.

At the same time, if you’ve been blogging for a significant period, then you have some meaty archives. You might get some traffic from Google, but probably these archives are mostly ignored.

It doesn’t have to be that way.

Instead of always creating new content, what about recycling content that you’ve already created? Breathing new life into old things is a trend these days (think eBay, Craigslist, Freecycle), so why not do the same with your virtual creations?

Here are three ways you can dust off your old content and give it a new sparkle.

Repurpose Old Content

So you’d like to write an eBook? Well how about instead of sitting down to hammer out 20,000 words, you browse your archives and find 20 of your best ever articles? Put them together in a collection, write an introduction, think of a snazzy title, and Presto! You’ve got an eBook.

This can work in reverse, too. Stuck for ideas for your next blog post? How about taking a passage out of an eBook you’ve written? As well as giving you an easy time of writing, this promotes your eBook. That’s a double win!

Schedule Your Archives on Social Media

This one’s easy as pie and has two huge benefits. First, it boosts your traffic to your blog because you’ll be sharing more of your own content. Second, it means you’ll be more active on social media. The more you share, the more you show up in the feeds of your followers.

The WordPress Tweet Old Post plugin makes this super simple. You choose the categories of old content you want to tweet and the times you want to post. It handles the rest.

Shine New Light on Old Ideas

A blog is a work in progress. As you learn new things, you change, and your ideas change with you.

As such, it can be incredibly interesting to reflect on your old content.

Browse through your own posts to see what you used to think. Pay attention to your reactions. If you’re thinking, “Boy, I was stupid back then!”, that’s an opportunity for you to write a blog post.

In your blog post, explain how and why you’ve changed.

You can also feature your old posts that you believe still hold true. Some of what youv’e shared in the past is timeless, so point that out to your readers.

Over to You

How do you go about recycling content? Have you ever repurposed your old blog posts? How did that work out?

How to Write Emails

Have you ever been held up on a project because you’re waiting for someone to get back to you? Or sent out an email to make a new connection and heard nothing in reply? Frustrating, isn’t it?

Hold ups in communication can delay or even derail your work. They eat up your productivity. And they make you feel tiny. It feels horrible to be ignored.

Here’s the thing – and it will sound like a paradox – if you’re not getting responses to your emails:

  • It’s probably not your fault.
  • It probably is your fault.

How can both of these be true?

On the one hand, it’s not your fault because the delay isn’t an attack on you personally. There are a ton of reasons that emails get ignored, and none of them have to do with who you are as a person.

On the other hand, it is your fault, because chances are, you’ve made your email difficult to reply to.

Considering you’re reading an article on writing good emails, chances are you receive a lot of email. So think about the emails you like to receive. Chances are, the emails you like are one of the following:

  • Emails from close friends. These might be long and detailed or just a quick update. You like getting them because they reinforce your friendship, and you can spend your day thinking about how you will reply.
  • Emails you can delete or archive. When you don’t have to do anything, life’s easy. I love these emails.
  • Emails you can reply to in two minutes or less. Then you can be an email superhero, powering through email after email.

Now what about the emails you don’t like to receive? Chances are they are one of the following:

  • Emails from people you don’t know. Your first thought is probably, “Why is this person bothering me?” If you don’t know the person sending the email, he or she will have to work extra hard to get your attention.
  • Emails that will sit in your inbox for weeks. These usually happen because they require you to set aside a full afternoon to write a response. You’re busy, and you’ve got other stuff to get on with.
  • Emails that make big demands of you. They require you to do something before you respond. If these are from your boss, you can’t ignore them forever. But if they’re from anyone else, you will ignore them.
  • Emails that don’t make sense. For example, they ask someone to work on a project but they don’t assign the task. You feel like maybe you should step in, but you’ve got enough on your plate, so you wait for someone else to do it for you.

With that in mind, you now know how to write emails that get a response:

  • Write to people you know. If you need to reach out to someone new, get a mutual friend to make the connection for you. That way, you’re far more likely to get a reply.
  • Keep your emails short. Almost all of the time, you can say what needs to be said in under five sentences. Any longer than that, and you risk wasting the recipient’s time.
  • Ask closed questions. Ideally, the respondent should only have to say “yes” or “no” in the response. If there are a range of options, explain each option, and ask the recipient to choose between them. In other words, don’t use emails to palm off work.
  • Assign responsibility. When you want a task done, make sure you assign it to an individual. Don’t send it to a group and hope somebody replies.

Your Call

What are your top tips for writing emails that get noticed? What’s your response rate like?