Business blogging is a great way of pulling in new customers.
But don’t take our word for it. Here’s why blogs matter…
- Blogs mean business. They’re not just pretty window-dressing for websites. 61% of US online consumers have purchased an item based on a blog’s recommendation.
- Blogging wins over paid ads. Research shows that up to 80% of people ignore paid ads in search results. These are people you can only access by creating great content that they want to read.
- The more you blog, the more customers you’ll get. A study by Hubspot found that the more frequently brands posted new content, the more customers they acquired. Nearly nine in ten (89%) of brands who posted content multiple times a day won a new customer during the study, compared to just 33% of brands who posted content less than monthly. The lesson? Blog frequently, and you will almost certainly bring in customers.
- Blogs are seen as trusted sources. We live in a world where there is increasing distrust of marketing messages. Blogs are bucking this trend, with 81% of US online consumers trusting information from blogs.
- Blogging frequently means more traffic to your website. Businesses who post to their blog more than 20 times per month (that’s the equivalent of once a day, Monday to Friday) generate five times more traffic compared to businesses who only post to their blog four times per month (i.e. once per week).
- Blogs come in all languages. Wherever you are in the world, your business can benefit from blogging. WordPress hosts blogs written in more than 120 languages. English is by far the most popular, accounting for 71% of blogs. Spanish takes second place, with 5% of blogs written in the language of love.
- Blogging is a low cost way of generating leads. It costs 62% less to generate a lead using inbound marketing compared to outbound marketing. In other words, blogging can help you save money on your marketing budget.
BlogHer, Women and Social Media in 2012
Search Engine Land, Eye-Tracking Study
WordPress, A live look at activity across WordPress.com