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Marketing

Blogging About Products

You have a blog. You write regularly, and people engage with your posts.

Yet, for some reason it’s not translating to sales.

Do you talk about your products and services on your blog?

Because it’s easy to forget to do that.

Everyone is focusing on audience engagement, Facebook shares, likes, and email subscriptions. But without regularly reminding your readers that you have stuff they can buy, your hard blogging efforts may not translate into more money coming in.

Here are 6 strategies for writing about your products, complete with templates…

Write about what inspired you to create what you’re offering

Also known as: showing people behind the scenes of your business. How did you come up with that information product/service package?

I had answered that particular question 5 times already that week. That’s how I realised: people don’t really understand this…

Write about a client’s experience (with their permission)

Make it clear that you are writing about someone who came to you for help.

My client had been struggling with [topic] for quite some time. They had tried [thing] and [thing] but nothing had worked. When they came to see me, I suggested [thing]. Here’s what [thing] looks like, and why you need to try it.

Answer a client’s question

Again, make it clear that one of your clients asked the question. Answering questions will also give you instant expert status.

I was working with [client] trying to solve [problem], when they asked me: ‘how exactly do you achieve [thing]?’ Ah, yes. Great question.

Explain to people how they can use your product

Also known as fashion’s Do’s and Don’t’s.

A client told me that they use my [product] whenever they find themselves in [situation]. I thought it was fascinating because you while you don’t want to use my [product] for [situation] you can definitely use it for [situation].

Write about your most popular product

Tell people it’s your most popular product, and explain to them why you think that is.

[Product] is by far the most popular product in my shop. At first I was surprised, but then I realised that it really resonates with people because [reason].

Write an excerpt of an information product and expand on the concept

Tell people they can find more about this in the product you sell.

I have a lot to say on [concept], which is why I wrote [information product]. But here’s a quick overview.

You don’t always have to review your product in a positive light. Honest constructive self-criticism works too. Just don’t forget to add a simple mention to your clients and how your product is making their lives better.

MBA

You don’t have to go to college to be smart at business. Just ask those college dropouts Steve Jobs or Bill Gates.

But you DO have to stay on top of your game, especially when it comes to marketing.

By reading the right books, you can teach yourself more about marketing than you’d ever learn in an MBA class.

Want to know where to get started? You can’t go far wrong with these 15 books.

1) Influence: The Psychology of Persuasion, Dr. Robert Cialdini

Influence

No list of top marketing books would be complete without “Influence”, a classic on the science of persuasion and getting people to say “yes”. Dr Cialdini breaks down marketing into 6 straight forward principles: give people gifts, use testimonials, ask your customer questions, show your audience that you know them, get experts’ reviews, make your product scarce and exciting. Read this book and you will understand why online marketing looks the way it does.

2) The Long Tail: Why the future of business is selling less of more, Chris Anderson

The Long Tail

In a world obsessed with best sellers, Anderson is looking at niche products, which show up in graphs as a “long tail”. “The Long Tail” describes the shift in this new economic model, where the internet has lowered the cost of offering limitless choice, creating a “market of multitudes”. Anderson encourages companies to “think niche”. Understand how customers behave in a market of “infinite choice”. Best quote: “Long Tail businesses treat consumers as individuals, offering mass customization as an alternative to mass-market fare.”

3) Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath

Make to Stick

If you want to reach your audience, you have to stay in their minds. The Heath brothers reveal the anatomy of “sticky” ideas and break the formula down to Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, Stories (SUCCES). Packed with success and failure stories, this book will get you thinking: how can I turn this idea into a story that people will remember?

4) FASCINATE: Your 7 Triggers to Persuasion and Captivation, Sally Hogshead

Fascinate

What makes some brands fascinating? Hogshead shows that fascination isn’t unpredictable, it’s a science that can be learned and mastered. Fascination can be broken down to activating 7 universal triggers that bypass rational thinking to influence our primitive brains: passion, mystique, alarm, prestige, power, rebellion, and trust. Adding these 7 triggers to your brand’s core message will help you persuade and captivate your audience, making your products irresistible.

5) Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, Gary Vaynerchuk

Jab Jab JAb

Vaynerchuk’s core message can be summed up in one sentence: “Give, give, give, ask”. “Jabs are the lighweight pieces of content that benefit your customers” whereas “right hooks are calls to action that benefit your business”. You should connect to your customers by producing lots of high quality bite-sized content in its appropriate social media context to create engagement and community, and you need to do that before you bring in something “promotional”.
Vaynerchuk also shows you how you can adapt your content to every social media platform. What works for Facebook won’t work for Twitter. If you need help crafting a solid social media marketing strategy for your brand, you need to read this book.

6) Contagious: Why Things Catch On, Jonah Berger

Contagious

Berger goes to the root of what gets people talking in the offline world, to bring the same principles into the online world. “Harnessing the power of word of mouth, online or offline, requires understanding why people talk and why some things get talked about and shared more than others”, he says. His research reveals that there are six main factors that explain what gets things to spread, what he calls Six Key STEPPS 1. Social Currency; 2. Triggers; 3. Emotion; 4. Public; 5. Practical Value; and 6. Stories. With practical lessons on what spreads, how and why, this book will help you to get people talking about your brand.

7) The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and Why No One Else Matters), Erika Napoletano

Power of Unpopular

Why bother trying to please everyone? Bold, witty, straight-talking Erika Napoletano has built her brand out of pissing plenty of people off. The premise of Unpopular is that “Being unpopular is good and being popular sucks”. Get clear on who your target audience is, and focus on make them loyal and loud advocates for your brand. Stop focusing on people who are never going to like you, your brand or your products. Being unpopular in your target market will give you an “edge”, and differentiate you from your competitors.

8) Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely

Predictably Irrational

Why do we make irrational decisions? Behavioural economist Ariely shows how irrationality is often more powerful than rational thought. “Predictably Irrational” is an introduction to “behavioural economics”, where psychology and economics meet. Traditional economics assumes that human beings act rationally. Ariel argues that we are unpredictable because we are unconscious of the many influencers affecting our decision making; yet our irrational, illogical reactions can in fact be predicted. There is method to our madness. Ariely sheds light on the subtle factors that influence our decision making process, even when that process appears to be random. If you want to understand human behaviour, or you want to gain insight into how you can price and market your products, this is essential reading.

9) Hooked: How to Build Habit-Forming Products, Nir Eyal

Hooked

This book will change how you see marketing, product development and human behaviour.
Eyal delivers actionable advice on how to link your services and products to users’ daily routines. He introduces us to the “Hook Model”, a four step process designed to help you create user habits that stick. The four elements of the Hook Model, Trigger, Action, Variable Reward and Investment will guide you to create products with the ultimate goal of bringing users back again and again, without needing costly or aggressive marketing.

10) Permission Marketing: Turning Strangers into Friends and Friends into Customers, Seth Godin

permission.marketingIn his now classic book, Godin lays the distinction between “interruption marketing”, untargeted, tedious ads that bother customers, and “permission marketing”, targeted useful marketing that shows up at the right place at the right time. This book is the foundation of the school of marketing that preaches building relationships with your potential customers as a more effective marketing strategy. Here’s a single quote to sum it up: “The heart of Permission Marketing is giving the stranger a reason to pay attention”.

11) The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe, Tom Asacker

The Business of Belief

Brands and organizations need people to believe in them, choose them, support them, work with them and ultimately recommend them. Asacker argues that understanding your audience’s beliefs is key to creating loyal customers. You can’t market to your audience and persuade your customers if you can’t connect to their beliefs, and in order to do that, you have to get clear on what your own beliefs are. This will not only help you motivate your audience but motivate you as well. This thought-provoking and insightful book will give you invaluable advice on how the hidden logic of motivating people’s behaviour.

12) The Art Of The Pitch, Peter Coughter

The Art of the Pitch

Even the best ideas won’t sell themselves, so it’s essential to learn how to sell them. In “The Art of the Pitch”, Peter Coughter, famous veteran of the ad agency, shows us the key to persuading those on the other side of the table. “Everything is a Presentation”, he says. The way we say something is sometimes more important than what we say. Our favorite quote: “A presentation isn’t public speaking. It’s a conversation. Only you’re doing most of the talking.”

13) Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches, CJ Hayden

Get Clients Now

The ultimate how-to guide to creating a marketing plan that works for you. With over 100 tools, exercises and examples, this book will help you pick the tactics that work for you to market your products and get more clients. Hayden shares 5 marketing strategies to choose from, and the exercises and action sheets will help you bring her ideas into actionable steps. The key, she says, is to “Choose a set of simple, effective things to do, and do them consistently”.

14) Non-Obvious: How to Think Different, Curate Ideas & Predict The Future, Rohit Bhargava

Non Obvious

Harness the power of thinking differently. Wouldn’t it be great to predict the future in your industry? With this book, you can. Bhargava takes readers through the process of finding and describing the trends that shape future business and consumer behaviour. He shows how to become a better “trendspotter” and identify where the market is heading, so you can predict what will be important tomorrow. Non-Obvious features 15 all-new trends for 2015, so it’s best to get this book as soon as possible.

15) Body of Work: Finding the Thread That Ties Your Story Together, Pamela Slim

Body of Work

Nowadays it’s rare for someone to fit into the straight career path mould of decades past. Slim argues that it’s best to think of a “body of work” instead. “Fundamentally, your body of work is everything you create, affect, and impact,” she says. Slim helps the reader find the connections between their many jobs, accomplishments and values, so they can their story and build a more wholesome brand. If you feel like your career, or your life, doesn’t make sense because it doesn’t follow a clear “path”, and you want to get better at telling your s this is the book for you.

 

1. Introduction to Social Media

This simple, charming SlideShare is a brilliant way to ease yourself gently into the world of social media marketing.

2. How to Master the Art of Social Media

Wanted to attend SXSW, but you couldn’t make it? You can now get in without a ticket! This presentation by Guy Kawasaki and Peg Fitzpatrick is from SXSW 2015. The key points from this presentation are:

  • Be valuable
  • Be clever
  • Be gracious
  • Be organized
  • Be dramatic
  • Be optimal
  • Be bold
  • Don’t be clueless
  • Be active
  • Be curious

3. Go Viral on the Social Web: The Definitive How-To Guide!

What is viral content? And how can you create it? This SlideShare reveals the ingredients of viral posts. You won’t bake the perfect cake every time you’re in the kitchen. But sometimes… magic happens!

4. A Complete Guide To The Best Times To Post On Social Media

What are the best and worst times to post on social media? TrackMaven reveal the results of their research. They cover Facebook, Twitter, Instagram, Blogging and Email Marketing.

5. The World’s Biggest Social Media Team

Tourism Australia employ just three people as social media marketers – a small social media team. In this SlideShare, they reveal how they’ve multiplied their reach so they’re effectively a team of millions of people.

6. Pack a Punch with Visual Marketing

Want to know why images matter in social media, and how you use can them to engage your followers? This is the SlideShare for you.

7. What the F**K is Social Media?

Got questions about whether social media is right for your business? This is the SlideShare for you.

8. Why Social Media?

Need more convincing that social media is right for you? This blast from the past (2010) presentation shows that convincing arguments for social marketing have been around for several years.

9. The Number One Mistake Everybody Makes on Twitter

What’s the number one Twitter mistake? We’re not telling. You’ll have to watch the SlideShare to find out.

10. 6 Questions to Drive Your Social Media Strategy

Need some out-of-the-box questions to help you rethink what you’re doing on social? Mark Schaefer’s got that covered.

11. What I Wish My Kids Would Believe When I Tell Them Stuff

Successful social marketers have a unique mindset. They never stop learning.

We especially love the 3 steps on How to Pitch in this SlideShare:

  1. 10 slides
  2. 20 minutes
  3. 30 point font

12. How to Tell Your Story (the Right Way)

Marketers love stories. Why? Stories are fundamental to the human condition. More importantly, a good story grips us from start to finish. If you can tell a story, you can hold your audience’s attention.

Gary Vaynerchuk shares what it takes to be an effective storyteller in the digital age.

13. The Seven Deadly Social Media Sins

There are some social media sins your fans and followers can never forgive. Are you committing these? Watch and learn…

14. Social Media Secrets

Learn powerful techniques you never knew existed. Did you know you can add four images to a tweet? Or plan your life with secret Pinterest boards? Or track your social performance with Google ripples?

Shhhhh! Don’t tell anyone…

15. 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn’t Know Existed (But Totally Should)

Want to know some more hidden social features? Here’s another SlideShare you should probably keep under wraps…

16. Fix Your Really Bad PowerPoint

Want to create your own SlideShare? In this presentation, you’ll find out the mistakes most people make with presentations – and how to avoid them.

17. How to Produce Better Content Ideas

Feeling stuck for new content ideas? Check out this SlideShare to find out how ideas happen, and to pick up techniques you can use to improve your ideas.

18. Crap. The Content Marketing Deluge

What’s the biggest threat to content marketing? Content marketing. You can’t just create any content. Your content must be mindblowing.

The problem is, most content stinks.

19. Top 10 Mistakes in Behavior Change

Getting started with social can mean a complete change to marketing mindset. Plus, you’ll have to remember to update Twitter and Facebook every day.

This SlideShare reveals how you can gently integrate new habits – including social media – into your life.

20. Social Media for Time-Strapped Entrepreneurs

Too busy to keep your Facebook page updated? Find out what you can do to have a big impact on social media in just a few minutes a day.

21. How To Make National News in 3 Easy Steps

Want your business to hit the headlines? Ryan Holiday reveals the exact techniques he used to get national media coverage.

22. How to Create the Perfect Social-Media Post

Perfect social media posts pass the “re-share” test. When people see these posts, they just have to share.

Find out the secrets to turbocharging your posts in this presentation from Guy Kawasaki.

23. The 25 Basic Styles of Blogging … And When To Use Each One

Do you the difference between Meme blogging, Piggyback blogging and Detractor blogging? We didn’t until we checked out this SlideShare. It provides a fascinating insight into the different types of content you can create for your blog.

24. Why Content Marketing Fails

Content marketing is the buzzword of our times. But just because it’s buzzing is no guarantee of success. Rand Fishkin of Moz gets into the nitty gritty of the psychology of content, and why some content works, but most content is “meh”.

25. Competitive analysis using Social Media Monitoring

Don’t be put off by the boring title! This SlideShare reveals how to use social media to spy on your competitors. The info is gold, but it’s densely packed.

26. Social Media Is..

An alternative take on the basics of social media from Lee White.

27. 36 Visual Content Creation Tools the Pros Can’t Live Without

Want to create visual content, but you’re not an illustrator or designer? Donna Moritz will get you sorted. After watching this SlideShare, you’ll start creating visual content as if you were born doing it.

28. Best LinkedIn Company Pages

A LinkedIn company page can help you stand out from the pack. Learn from the best in this presentation.

29. Most Memorable LinkedIn Posts

More great case studies from LinkedIn. Want to learn how to create engaging content from the best in the world? You can’t go far wrong starting with these examples.

30. SOCIAL MEDIA – Statistics That Will Make You Rethink Your Marketing Strategy

Did you know: Businesses that use Twitter generate twice as many leads per month? This presentation is packed to bursting with nuggets like this. If you’re in the fence about social media, this is the presentation to sway you.

31. Social Media and Marketing: Evolution or Revolution?

Is social media an evolution from traditional marketing, or a completely new way of doing things? With over 2 million views so far, this is a presentation that’s not to be missed.

32. Is Second Life a Social Network?

When you hear “social network”, you probably think of Facebook, Twitter and Pinterest, right? But social is actually WAY bigger than that. If you’d like to do some unconventional thinking about what makes up a social network, this presentation is a great place to get started.

33. The Sophisticated Marketer’s Guide to LinkedIn

One in three professionals on the planet uses LinkedIn. If you’re missing out, this presentation is a brilliant way of getting started.

34. How to Monitor Social Media in 10 Minutes a Day

In ten minutes you can run a mile, eat a snack, or drink a mug of coffee. You can also stay on top of your social accounts. HubSpot shows you how.

35. 36 Content Marketers Who Rock

Want to learn content marketing from the very best? This SlideShare profiles some of the greatest content creators who share their top tips for creating buzzworthy content.

36. Steve Jobs On Marketing: 8 Lessons Every Marketer Must Learn

Pearls of marketing wisdom from one of the greatest minds of our era. Here’s one of our favorites: “Innovation is saying no to a thousand things”

37. The 4 Most Powerful Facebook Advertising Tools Marketers Aren’t Using

Are you missing out on the power of Facebook ads? If you’ve ever wondered what Facebook ads could bring to your business, this is the presentation for you.

38. How to Thrive: A Redefinition of Success

Okay, this one isn’t about social marketing. But it’s an important reminder that life’s about more than going viral. So if you’re ever feeling stressed by social (we’ve all been there!), take a break with this.

39. The Paradox of Exceptional Marketing

Ever wondered why we’re on earth? Or what the Fermi paradox is all about? Or what any of this has got to do with marketing? If so – or if you just like a pinch of crazy to spice up your day – you’ll love this presentation.

40. Enterprise Winning: Big Companies Getting Value from Enterprise Social

We often talk about the benefits of social to small businesses. But how can social be of use to large enterprises? This presentation offers some interesting case studies of big businesses going social.

41. IBM’s Point of View on Social Business

“Social business starts when you put people at the center”. This SlideShare contains some fascinating insights. But IBM – you really need to work on your headlines!

42. Social Content Marketing with SlideShare

SlideShare means business. It’s a brilliant social marketing platform in and of itself. This presentation shares what’s possible with SlideShare, with a focus on SEO, lead generation and integration with other networks such as Facebook and LinkedIn.

43. Building A Content Marketing Strategy

“Wandering works in fairy tales. But it’s disastrous when it comes to lead management.” Without a coherent strategy, your content marketing efforts are likely to fall flat. Save yourself from wandering down the rabbit hole by watching this presentation.

44. 23 Simple Methods to Promote Your Business for Free

Need to make a splash on a budget? Social media is a great place to start. But if you need results sooner, this SlideShare will help you conjure up some fresh marketing ideas.

45. How Growth Hacking Rewrote Marketing’s Best Practices

Growth hacking is all the rage, because it’s a really effective way of growing a business. It’s also ideal for creating viral content. This presentation shows you the basics of Growth Hacking, so you can start to adopt a growth hacker’s mindset.

46. 120 Awesome Marketing Stats, Charts and Graphs

We love a good chart, and this presentation is bursting with them. If you’re into social media metrics, this presentation will make you one happy gal (or guy).

47. The Who, What, Where, When, And Why Of Social Media Lead Generation

What’s one of the main reasons businesses use social media? To find new customers. This presentation gets to the heart of the issue by showing you how social media can help generate leads for your business.

48. 20 Signs You’re Probably Not Working For a Social Business

You might have a Twitter account. But that doesn’t mean you’ve got a social business. Find out whether your business really is social by checking it against the benchmarks in this SlideShare.

49. Get People to Open your Emails

Email is one of the most powerful tools in the marketer’s toolbox. It may be old school, but it’s here to stay.

How can you make sure your emails are opened? Find out in this SlideShare presentation.

50. 50 Random Twitter Rips for Business

These Twitter tips might be random, but they’re also highly effective. Every one is gold, and we’re sure you’ll find at least one you’ve never read before (we found several!).