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Marketing

Pinterest Boards

We live in the age of the visual. Pictures are no longer 1,000 words. They’re replacing words entirely.

Even Twitter’s in on the visual game now.

What was the game changer? Pinterest. It’s the social network that’s all about finding and sharing great images.

Yet it isn’t only a place to procrastinate. There are boards on Pinterest that inform and inspire.

After all, information makes a lot more sense when it’s portrayed in a picture. And just a single image can be a huge inspiration.

So what are the boards you should follow, as a social media marketer? Here are 19 of our favorites…

Social Media Marketing World

Follow 007 Marketing’s board Social Media Marketing World on Pinterest.

Board Followers: 6,500

Created by: 007 Marketing

Curated by: Various

A pinboard of social media-related infographics put together by thought leaders in the field of social marketing.

See also: Social Media Insights, a pinboard by Jeff Bullas.

 

Facebook ‘Mega’ Tips & News

Follow Ching Ya’s board Facebook ‘Mega’ Tips & News on Pinterest.

Board Followers: 6,500

Created and Curated by: Ching Ya

Stay on top of your Facebook marketing with this collection of Facebook infographics and tips from freelance writer and social media enthusiast Ching Ya.

See also: Facebook Tips for Business, curated by Lorna Sixsmith.

Facebook Marketing

Follow Mari Smith’s board Facebook Marketing on Pinterest.

Board Followers: 6,000+

Created and Curated by: Mari Smith

Get favorite Facebook marketing tips and infographics from the queen of Facebook, Mari Smith.

See also: Mari has another brilliant pinboard of Social Media Infographics.  

Helpful Marketing Ebooks

Follow HubSpot’s board Helpful Marketing Ebooks on Pinterest.

Board Followers: 16,500

Created and Curated by: HubSpot

HubSpot publishes some of the best eBooks in the marketing world. And they’re free! Following this board is a simple way of keeping up with their latest publications.

See also: Templates and Tools – everything you need to put HubSpot’s advice into action.

So Pinteresting

Follow M2 Media Management / Social Media’s board So Pinteresting on Pinterest.

Board Followers: 3,500

Created and Curated by: M2 Media Management

Keep up to date on the latest Pinterest marketing advice by following this board from M2 Media Management. Recent pins include 5 Design Tools to create Pinnable Images, How to Add Vine Videos to Pinterest, and What Consumers Love and Hate About Brands on Pinterest.

See also: Pinning Tips, a board created and curated by Pinterest itself, and Pinterest for Business Marketing by Cynthia Sanchez.

 

Google+ Resources #EvanG+

Follow Peg Fitzpatrick’s board Google+ Resources #EvanG+ on Pinterest.

Board Followers: 4,500

Created by: Peg Fitzpatrick

Curated by: Various including Guy Kawasaki

What’s the difference between a Google Plus page, community, and profile? How can you test and refine your Google Plus strategy? Get answers to these questions – and much more – at this popular Google Plus pinboard.

See also: Google Plus Galore, curated by Jimmie Lanley.

Social Media Research, Data and Stats

Follow Beth Kanter’s board Social Media Research, Data, and Stats on Pinterest.

Board Followers: 5,000

Created and Curated by: Beth Kanter

When it comes to social media for nonprofits, Beth Kanter is your gal. This board that Beth has created will keep you updated on the latest research and trends in social media, and you don’t have to be a nonprofit to see its value.

See also: Marketing Fun Facts from Constant Contact.  

Content Rules

Follow C.C. Chapman’s board Content Rules on Pinterest.

Board Followers: 3,000

Created by: C. C. Chapman

Curated by: C. C. Chapman and Ann Handley

A board featuring content marketing tips and examples of brands doing great things with content marketing.

See also: Blogging, a board of blogging tips from Social Media Today.

Creative and Marketing Wisdom, Quotes and Sayings

Follow The Purple Agency’s board Creative and Marketing Wisdom, Quotes and Sayings on Pinterest.

Board Followers: 2,000+

Created and Curated by: The Purple Agency

Need to add some zest to your day? Then check out this board of quotes and sayings that are sure to get any marker fired up.

See also: Marketing Quotes to Inspire

Twitter Bio

You want followers on Twitter, right? You want people to talk and listen to you?

Presumably, everyone does. At least the 99% of us who haven’t locked our Twitter accounts. Otherwise, why else would you be on Twitter?

Yet all too often, people act like they’d rather scare everyone away than win followers. It’s like they plan their bios to be repellent.

Previously, we’ve looked at how to make your Twitter bio awesome here and here.

Now, let’s take a look at what you shouldn’t do on Twitter. What should you never include in your bio?

1. A Sales Pitch

Twitter is an excellent marketing tool. From time to time, you can even close sales on Twitter (though that’s not recommended).

But your bio should never be a sales pitch. Twitter is about marketing through building relationships. When someone reads your bio, they don’t even know you. You don’t have a relationship. So it’s a terrible time to sell.

When it comes to making sales, let your website do the heavy lifting. Twitter is about starting conversations and generating leads. So keep the selling out of it.

2. SHOUTING!

You know your netiquette, right? Using ALL CAPS online means you’re SHOUTING. I’m sorry, but whatever you’ve got to say about yourself, and however interesting it is to you, it’s not worth shouting.

If you’re going to yell at me before I’ve even gotten to know you, things aren’t looking good for the rest of our relationship. In fact, I think I’ll just walk away and find someone else to talk to…

3. Typos

Most of us spend 8 hours a day in front of a computer screen. Little wonder that we mess up every now and again.

Before you publish your Twitter bio, make sure you’ve checked it for spelling mistakes and typos. Your bio is your public face to the world. You never know who is going to read it and the opportunities you might miss because you were lazy in your proofreading.

4. Business Clichés

No one wants to know about your “blue sky thinking,” your “core competencies,” or how your work is “bleeding edge.”

There’s no need to hide behind corporate jargon. You’ve got a chance to express who you are. So do it!

It’s only 160 characters, so coming up with an original way to express yourself shouldn’t be too hard.

5. Web Links

Twitter gives you a space on your profile to link to your website. Use it!

Your bio is to tell us about you. So leave the links out.

6. Nothing At All

If there’s one thing that matters more than anything else, it’s having a bio to start with. Even if you make all the mistakes we’ve listed above, having a bio is always better than writing nothing.

That’s because without a bio, your profile doesn’t show up in Twitter search results. So nobody can find you.

Guru Mistake

Nobody is perfect. I’m sorry to break it to you, but that includes you. And, sad to say, yours truly.

We all make mistakes. We all fall short.

Yet knowing what our mistakes are can help us make things right again.

That’s why we’ve put together this list. It’s a mirror to hold up to your social media account and reflect on how you could be better.

We’re sure you’ll find at least one useful tip. So read it all, even if you really do believe that you’re perfect.

Oh, and as you read this list, please don’t wallop us over the head with it. We’re no angels – we’re just as guilty as the next guy or gal.

Now let’s get to it!

1. Calling Yourself a “Guru”

Let’s get this one out of the way, as even thinking about it makes me feel icky.

Don’t call yourself a social media guru. Ever. Just don’t do it. The same applies to ninja, maven, or whatever other word is hip this month.

Sure, you might know more than the average Joe about social media. That’s awesome. We’re in the same boat. If this is you, then show your skills in the way you use social media. And be generous in sharing your knowledge. But don’t make out that you know it all.

You don’t know everything about social media – nobody does. It’s an experiment, and we’re all learning.

So go have fun. But lay off the G-word!

2. Failing to Engage with Your Followers

Once you’ve hit tens of thousands of followers, there’s only so much you can do in talking with your fans. You can’t reply to everyone.

But you can still ask questions, you can still share awesome stuff by retweeting, and you can still do your best to respond to as many people as you can.

If you’re still growing your following, then engaging with everyone who talks to you is vital. No excuses. Your ability to be nimble and responsive gives you an advantage over those with big followings.

For more on this, see our rules of engagement here.

3. Flooding Your Followers with Tweets

It’s good to tweet frequently. You end up in the feeds of your readers more often, so you’re more likely to get noticed (and get clicks!).

That said, showing up too much can make you stand out for the wrong reasons. Beautiful as you may be (and you are beautiful!), people can become tired of seeing your smiling face.

Three quarters of Twitter users follow less than 50 people. The average Twitter user follows 102 people. So someone who tweets too often risks overwhelming his or her followers.

Tweet too much, and you’ll come across as noise. That’s a sure-fire way to get unfollowed.

You’re not Twitter’s answer to the rain man, so lay off shaking those clouds. One tweet an hour is more than enough.

4. Sharing Too Much Love

All relationships need boundaries to function properly, and that includes your relationship with your followers.

If you follow everyone who follows you, then you’re trying too hard to be popular. It also sends a message to your followers: “You’re not that special. I’ll follow pretty much anything or anyone. All it takes is a Twitter account.”

Don’t be a Twitter floozy. If you really want to show the love to your followers, be discerning in those you choose to follow. That shows your followers that they really matter.

How should you do that? Not this way…

5. Red Carpet Syndrome

Red carpet syndrome is the opposite of sharing too much love. Those who suffer this malady believe they only need to follow a select group of people.

You’re not Lady Gaga or President Obama. If you want to find a crowd on Twitter, then you need to follow people.

Here’s the way to go: If someone’s bio interests you, or they take the time to engage with you, then follow them. Simple as that!

6. Being Available 24/7

It’s good to be responsive on social media. No one’s denying that. But making yourself available to your followers around the clock is exhausting. And it stops you getting your real work done.

What’s more, being online all the time removes any mystique around you. You’re too available.

If you really can’t peel yourself away from your social media dashboard, then it’s worth considering whether you’re addicted. You’d benefit from a digital detox.

Instead of being online all the time, schedule your social media updates. Then take 15 minutes a day to go online and chat with your followers. Any more than that, and you’re allowing social media to be a distraction.

7. Hashtag Stuffing

Hashtags are the way to get found on Twitter, and increasingly on Facebook. So it’s a good idea to include hashtags in your updates when they’re relevant.

On the flip side, putting too many hashtags into an update looks messy. One or two hashtags per tweet is plenty – and it’s fine to include none at all.

8. Forgetting to Say Thank You

Online, it’s easy to forget that you’re communicating with real people. Sure, you’ve never met them, but they’ve got a heart, just like you. And we all like to be thanked.

When you share someone else’s article, video, or image on social media, give them credit and say why you enjoyed it.

This isn’t just good for your networking. It also adds value to everything you curate.

Over to You

Do you agree or disagree with our list? What mistakes do you frequently see on social media? What are your bugbears? Let us know in the comments below.