This is a guest post by Matt Schexnayder of SpareFoot.
2013 was a big year for social media, although what year hasn’t been since Facebook and Twitter burst on the scene? Despite the constant growth, 2013 was certainly the most active in terms of what changed and the amount of use each network received.
To take a closer look at all the data, SpareFoot gathered information from numerous different sources to find the most interesting stats from each of the most widely used social platforms.
The biggest headline came from the picture-sharing app Snapchat, who declined offers of up to $4 billion (yes, billion with a “b”) from both Google and Facebook, which is especially interesting because by the end of last year 15% of all minutes spent online are spent on Facebook. We don’t have the numbers on how many minutes total were spent online, but we can assume it was in the billions, if not trillions, so 15% of that is a lot of time on one site.
Some other mind-blowing facts we came across were:
- Last year there were 35 million #selfies posted on Instagram
- Google+ is now averaging 25,000 new users everyday
- Vine videos are 4x more likely to be seen than regular branded videos (sorry YouTube)
These, among other interesting stats can be found in the following infographic. If your company has not started using these outlets in your marketing efforts, it may be time to start changing your strategy.
Matt Schexnayder is SEO specialist for SpareFoot.