Four years ago, Cisco predicted that by 2015, over 90% of web traffic would be from Internet video.
2015 is here. Has Cicso’s prediction come to pass? Not quite. In mid-2014, 78% of web traffic was from video. Cisco now predicts that will rise to 84% by 2018.
Video hasn’t been quite as big a hit as Cisco expected. Other content types continue to be popular.
But video is still big. In fact, we expect 2015 to be the year of video. Here are three reasons why…
1. The Stats are on Video’s Side
Over 100 million people watch online video every day. Some 90% of online consumers say they find video helpful in making purchasing decisions. And according to Forbes, three quarters of executives watch at least one work-related video per week (Stats here).
Video is fast rising up the ranks of social marketing – so other content forms had better watch out.
2. SlideShare Has Embraced Video
Back in 2014, SlideShare allowed LinkedIn influencers to start sharing videos on the network.
This year, SlideShare will extend video publishing to all their users.
Dave Kerpen – who has already made several SlideShare videos expects that SlideShare will become the business version of YouTube.
Instagram is to Facebook as SlideShare is to LinkedIn. In other words, look for SlideShare to emerge as the key social network for business professionals to find and share bite-sized pieces of content while on the go in 2015.
3. YouTube is So 2005
Okay, we’re kidding a bit here. We expect YouTube to continue doing really well in 2015. But it should take care to protect its place as video’s monarch.
YouTube’s problem? Young upstarts are contending the king of video’s throne. Or they’re setting up their own kingdoms, and ignoring YouTube altogether.
What’s happening, in real terms?
In August 2014, Facebook surpassed YouTube for desktop video views.
What’s more, Facebook and Twitter are giving priority to videos published on their own networks. Other social platforms are likely to follow this course.
YouTube is here to stay. But it can’t afford to get too comfortable.
Do you agree that 2015 will be the year of video? What are your social predictions for the year ahead? Let us know in the comments section, below.