Why have a Facebook page? Does your business really need to be on Facebook? Isn’t it just a passing craze?
Passing craze or not, it’s time your business embraced the Facebook revolution. Things change. Personal computers have been around for less than half a century. iPhones first appeared less than ten years ago.
Technology is developing faster and faster. So maybe it’s time you caught up.
Having a personal Facebook account isn’t enough. And if you can create a personal account, you can set up a business page. All you need to do is go here and follow the step-by-step guide.
Still need some convincing? We’ve put together the 12 best reasons your business should launch a Facebook page.
Having a Facebook Page gives your business the opportunity to:
1. Talk to Half the Internet
Worldwide 2.4 billion people are connected to the Internet. Half of these – 1.2 billion – have Facebook accounts.
Let’s bring these stats closer to home. More than 40% of Americans use Facebook everyday, and nearly a quarter of US residents (22%) check their Facebook acounts more than once a day.
Facebook is bringing the world together. Don’t you think your business should be part of it?
2. Be Where the People Go
Want to find customers for your product? Don’t expect them to turn up at your door. You’ll be waiting a long time. Instead, head to where they’re already hanging out.
The average Facebook users spends 8.3 hours per month on the network. After Google and YouTube, it’s the most popular website in the world.
3. Be Relatable
The old world of marketing is crumbling. Back in the day, marketing was a one-way street. You put out advertisements for your product; customers bought your product.
With social media, that’s all changed. Your customers want a relationship with your brand. They expect to be able to talk to you. Marketing is about conversation.
A Facebook page humanizes your business. It allows customers and fans to talk to you like a human being. What’s more, your Facebook page allows you to develop a personality and a voice for your brand.
4. Build Trust
Establishing a relationship with your customers helps build trust. When your customers enjoy talking to you, they’ll want to be part of your business story by buying your products.
On top of that, the more Facebook fans you have, the greater your level of social proof. When potential customers see you’ve got a thriving fan-base, they’re more likely to trust you because they see that others trust you, too.
5. Makes Content Marketing Simple
Wonder why your company blog is a ghost town? You’ve heard content marketing is the next big thing, but you’ve yet to see any results from it.
That’s probably because you’re not sharing the content you’ve created.
Don’t keep it to yourself! Get it out there. Facebook is the perfect place to share your content with people who’ll appreciate it. And your Facebook page is the ideal platform from which to do that.
6. Learn About Your Customers
Want to know which new products your customers would like to see in your store? Or maybe you want insight into your customers’ likes and dislikes, so you can better serve them with your products or services.
A Facebook page is a bit like a virtual focus group. Every interaction with your fans is tracked and recorded through Facebook Insights. Over time, you’ll see patterns emerge of what your fans like best. You’ll discover what’s hot and what’s not.
You can also talk to your fans to get their opinions. Ask questions. They’ll be happy to let you know what they think.
All this provides valuable insights you can use when developing your business strategy.
7. Build a Community
Word-of-mouth is the most powerful marketing tool. It always has been, and it’s one of the few things that hasn’t changed in the social media revolution.
By interacting with your customers on Facebook, you’ll build a community of loyal fans who will act as brand advocates. They’ll share your updates with their Facebook friends, spreading the word about your brand.
8. Boost Your SEO
One excuse for avoiding social media is the idea that SEO is what really matters.
We agree, SEO is essential. But if you really care about SEO, then you need to be on Facebook.
Google crawls your Facebook page and indexes links you’ve shared. Google also notices how many fans are interacting with your content.
The more your fans are engaging with your brand, the bigger the boost to your SEO.
9. Stay Top-of-Mind for Your Customers
When customers like your Facebook page, they’ll receive updates from your business when you post to Facebook.
This is a subtle way of growing your brand awareness. Fans who see your brand name every week on Facebook will choose you over a competitor when they need your products or services, simply because you’re the brand they’ve seen on Facebook over and over again.
This is especially important for customers who have purchased from you in the past. Remember, it’s easier to win repeat custom than to get a first time customer to make a purchase.
10. Stick to Facebook’s Rules
I know a few people who use their personal Facebook profile for conducting business. If you’ve got a Facebook profile, you probably do, too.
Having a Facebook page is the way to go. Our final two reasons for having a Page will show you why.
11. Be Easier to Connect With
It’s much easier for fans to “like” your Facebook page than to add you as a Facebook friend. That’s because:
- Liking a page is low-risk. They can always unlike you in the future. Adding someone as a friend is a bigger commitment.
- If they add you as a friend, you can see all their personal photos and updates. Most people don’t want businesses prying into their personal life.
- People expect to interact with businesses through pages, not through profiles.
12. Leave Comments as Your Brand
When you have a Facebook page, you can visit other pages on Facebook and leave comments as your brand. This is an excellent tool for business networking.
If you already have a Facebook page for your business, what are your reasons for having it? What have you found are the biggest advantages?