You want followers on Twitter, right? You want people to talk and listen to you?
Presumably, everyone does. At least the 99% of us who haven’t locked our Twitter accounts. Otherwise, why else would you be on Twitter?
Yet all too often, people act like they’d rather scare everyone away than win followers. It’s like they plan their bios to be repellent.
Now, let’s take a look at what you shouldn’t do on Twitter. What should you never include in your bio?
1. A Sales Pitch
Twitter is an excellent marketing tool. From time to time, you can even close sales on Twitter (though that’s not recommended).
But your bio should never be a sales pitch. Twitter is about marketing through building relationships. When someone reads your bio, they don’t even know you. You don’t have a relationship. So it’s a terrible time to sell.
When it comes to making sales, let your website do the heavy lifting. Twitter is about starting conversations and generating leads. So keep the selling out of it.
You know your netiquette, right? Using ALL CAPS online means you’re SHOUTING. I’m sorry, but whatever you’ve got to say about yourself, and however interesting it is to you, it’s not worth shouting.
If you’re going to yell at me before I’ve even gotten to know you, things aren’t looking good for the rest of our relationship. In fact, I think I’ll just walk away and find someone else to talk to…
Most of us spend 8 hours a day in front of a computer screen. Little wonder that we mess up every now and again.
Before you publish your Twitter bio, make sure you’ve checked it for spelling mistakes and typos. Your bio is your public face to the world. You never know who is going to read it and the opportunities you might miss because you were lazy in your proofreading.
4. Business Clichés
No one wants to know about your “blue sky thinking,” your “core competencies,” or how your work is “bleeding edge.”
There’s no need to hide behind corporate jargon. You’ve got a chance to express who you are. So do it!
It’s only 160 characters, so coming up with an original way to express yourself shouldn’t be too hard.
5. Web Links
Twitter gives you a space on your profile to link to your website. Use it!
Your bio is to tell us about you. So leave the links out.
6. Nothing At All
If there’s one thing that matters more than anything else, it’s having a bio to start with. Even if you make all the mistakes we’ve listed above, having a bio is always better than writing nothing.
That’s because without a bio, your profile doesn’t show up in Twitter search results. So nobody can find you.