The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Engagement

Twitter Appealing CompaniesWhy would a business use Twitter? What’s so appealing about Twitter to companies?

Rather than tell you what we think (we’re biased – this is a social media blog, after all), we’ve put together a collection of facts and figures to show you just what’s so special about Twitter.

Once you’ve finished, you’ll know exactly why Twitter is appealing to companies.

Ready for the ride? Then let’s get started!

1. Tweets Mean Sales

When people follow your business on Twitter, the chances of them buying from you immediately increases. Research shows that two thirds (67%) of Twitter users are more likely to buy from a brand they follow on the network.

On the other side of the coin, 34% of marketers say they’ve generated leads from Twitter, and 50% of technology companies have acquired at least one customer through Twitter.

2. Your Customers Are Waiting to Follow You

Almost a third (30%) of Twitter’s half-a-billion users follow a brand on the network. That’s a lot of people your business could be talking to.

3. People Go on Twitter for Help Making Purchases

Over the past two years, the number of Twitter users asking for product recommendations has increased 663%. If you have a Twitter account, it makes it easier for people to recommend you – they can just link to your Twitter profile in a Tweet.

4. Your Competitors Are Already on Twitter

Seven in ten small businesses are already using Twitter. And 77% of the Fortune 100 have at least one representative on Twitter. If that’s not enough for you, consider that 93% of marketers use social media in their businesses. Stay away from Twitter for much longer, and you’ll fall behind.

5. You Don’t Need to Be Young to Be Social

Feel like you’re too old to learn? The fastest growing demographic on Twitter is 55-64-year-olds. The number of users in this age bracket has increased by 79% since 2012. If they can do it, you can, too.

6. Twitter Is Still Growing Fast

Want to go where things are hot? Head to Twitter. As of January 2014, over half (53%) of Twitter uses have been members for less than a year. On Facebook, this figure is just 19%.

7. Most Twitter Users Are Active

Want to talk to your customers and find out what they think? Then Twitter is the place to go. Three quarters (76%) of Twitter users actually send out tweets. This is up from 47% in 2010.

8. Twitter Is the Most Popular B2B Platform

Some 85% of marketers say they use Twitter to make B2B connections. There’s a good reason for that. Twitter is the networker’s social network. If you want to meet new people online, especially people with influence, there’s no better place to go than Twitter.

9. Twitter Means Customer Service

Consumers are increasingly turning to social media when they need help with a purchase they’ve made. And they expect to hear back quickly. Eight in ten (81%) of Twitter users expect companies to respond the same day to questions and complaints. You can’t respond if you’re not using Twitter.

10. You’ll Create Glowing Feelings Around Your Brand

Research shows that 85% of your Twitter followers will feel more connected to your brand after following you.

So what’s not to love? Head over to Twitter and sign up today. Don’t forget to follow Social Caffeine!

Sources:
* Social Media Stats You Need to Know for 2014
* Twitter for Small Business: Facts, Stats & Tips (INFOGRAPHIC)
* 103 Crazy Social Media Statistics to Kick off 2014
* 116 Amazing Twitter Statistics

This is Part Four of a four part series based on CEOWorld’s 25 most influential women in social media You can read Part One here, Part Two here and Part Three here.

The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users. (Stats here).

It’s time we women shone our light. As I wrote last year:

It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.

CEOWorld Magazine recently asked: Why do women rule the roost on social media?

To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.

(Needless to say, the list features our very own Lori Taylor).

In our previous blog post, we shared some of our favorite tips from the top women influencers on social media according to CEOWorld.

In this blog post, were share five final tips from the influencers in CEOWorld’s list.

1. Lori Taylor

Lori TaylorWell, what do you know? That’s yours truly! I’m a veteran of direct response marketing and the founder and CEO of the social media agency REV Media Marketing. You can check out this blog to find out more about me. Here’s my top tip:

Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity. It’s up to you how crazy you can afford to be. Focus on being extraordinary but relevant to build the best buzz for your brand you can.

You can (and should) follow me on Twitter here.

2. Dede Watson

Dede WatsonDede Watson is a social media consultant and strategist, and the founder of Turn It Social. This is her advice for growing your fanbase on Facebook:

Add photos to your page that you know will draw response. Every fan page has a different audience however, most people love photos of animals and inspirational quotes. Also, adding an open ended question to the post to draw in a response encourages engagement. You can allow your Fb fan page post to go directly to Twitter, which will create activity on Twitter and your Twitter followers will be able to access you back on Facebook. Photos and videos are the most sharable posts!

From: 5 Easy Tips To Grow Your Facebook Following

3. Amber Naslund

Amber NaslundAmber Naslund is an author, musician and president of SideraWorks. For her, the key to social success in business is an adaptive business culture:

The companies that are evolving and finding success in this emerging era have one key thing in common:

A culture that is attractive, unique, and that can readily adapt to the needs and demands of the future.

We call it an Adaptive Culture. It’s the basis of organizations that are not just reacting to changes as they happen to them, but they’re designing their organization deliberately to be able to accommodate the changes that will happen in the future.

From: The Common Denominator of Successful Businesses

4. Gini Dietrich

Gini DietrichGini Dietrich is the founder and CEO of Arment Dietrich, as well as being an author and blogger. She believes social media should be used at all levels of business:

The sales team should use it to network with new prospects.

The customer service team should use it to answer questions, immediately respond to issues, and generally build loyalty.

The product team should use it for research and informal focus groups.

The marketing team should use it for customer acquisition.

The PR team should use it for reputation management, brand awareness, and to manage an issue before it becomes a crisis.

The executive team should use it for thought leadership and credibility.

From: Where Does Social Media Belong?

5. Shelly DeMotte Kramer

Shelly KramerShelly DeMotte Kramer is the founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co. She’s a digital strategist, a tech lover and an idea generator. Here’s one of our favorite tips from Shelly, on the link between social media and SEO:

If you’re looking for yet another reason to justify the importance of an active, thoughtful social media presence, here’s one: social media can improve your search ranking.

You’ve probably already noticed this correlation—yet it’s probably more widespread than you realized. LinkedIn profiles, for example, tend to appear high in search results, underscoring the importance of creating a complete, keyword-rich profile. Twitter profiles and tweets also tend to have higher search visibility, too. And Google +1s are an effective way to not only improve visibility, but also boost credibility

From: How Social Media Impacts SEO

This is Part Three of a four part series based on CEOWorld’s 25 most influential women in social media. Read Part One here and Part Two here.

The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users. (Stats here).

It’s time we women shone our light. As I wrote last year:

It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.

CEOWorld Magazine recently asked: Why do women rule the roost on social media?

To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.

(Needless to say, the list features our very own Lori Taylor).

In our previous blog post, we shared some of our favorite tips from the top women influencers on social media according to CEOWorld.

In this blog post, were share five more tips. For these five tips, we dig a little deeper in CEOWorld’s list.

1. Charlene Li

Charlene LiCharlene Li is author of the New York Times bestseller Open Leadership, and founder of the Altimeter Group, which helps businesses find opportunity in disruption. In her view, social media is about to go completely mainstream:

At the end of 2013, Pew Internet Research released a report that showed every demographic group in the US had the majority of people online using social networking sites. And the Seniors — those age 65 or more were not far behind with 43% of those that are Internet users using social networking sites. And overall, 72% of ALL Internet users are social. So if you think “social” is still something that is done only by the young, you need to get your facts straight. The implications are that your customers and your employees are social in their personal lives — and you’re missing out on precious relationship-building opportunities if you don’t respect this medium.

From: Disruptive Trends to Watch in 2014

2. Pam Dyer

Pam DyerPam Dyer is a marketing maven and a social media blogger. She teachers business how to use Twitter, Facebook, LinkedIn and Google+ to find leads, drive sales and improve their branding. Here’s her “secret sauce” for making content go viral:

A great piece of content is prerequisite for viral sharing, but initial promotion is equally important. If you’ve spent time developing a social-media presence or have connections to those who have, your viral efforts can be much more successful. Here are a few channels to target:

Digg, Reddit, StumbleUpon, and Delicious: If your viral marketing campaign is popular on one of these sites, it will be seen by thousands of people and amplified to many more.

Twitter: Having a person of authority tweet your content can create a snowball effect as it propagates across the Web.

Blogs: If you have a relationship with a high-authority blogger and they mention your story, your reach is increased by virtue of their community.

From: The Anatomy of Viral Content

3. Sandi Krakowski

Sandi KrakowskiSandi Krakowski is a Facebook marketing expert, a social media coach, and a columnist for Entrepreneur magazine. She’s founder of the social media consultancy A Real Change. Sandi loves teaching business how to build a real relationship with their customers.

You want ROI? Then have a relationship with your customers, just like the merchants of old did many years ago over a countertop.

Talk back. That’s an ingenious idea. Stop tweeting and posting and sending out your sales message 800 times a week. Care about people. Talk back to them! Real engagement is not how often your link gets clicked or your picture gets liked, it’s about people caring enough to verbally answer, engage and have relationship with you.

From: 3 Ways to Grow Your Business By Focusing on the Customer

4. Bonnie Sainsbury

Bonnie SainsburyBonnie Sainsbury is an online marketing strategist and co-host of Women Talking Tech. Here’s her advice for getting more followers on Twitter:

The first contact anyone has with your twitter profile is your bio. If someone RT’s you, #FF’s or is browsing through their recent followers, the first thing folks do is check out your profile and they make a snap judgement to follow you or not.

You have 160 characters to convince me to allow you to communicate. What’s unique? Father, cyclist and citizen of the universe doesn’t give me enough information unless your a cycling advocate or you own a bike shop. Be specific, even if this account’s prime purpose is business. At an event, business or not, one of the first questions folks ask is “What do you do?”

From: Want More Twitter Followers? Here’s How

5. Deborah Lee

Deborah LeeDeborah Lee is a business veteran, a Huffington Post bloger, and a social media coach and trainer. Here’s her philosophy on social media.

The truth is that we all now have the opportunity to connect at lightning speed with potential customers and contacts who could in turn transform the face of our business. I know this to be the case because it happened to me from my remote countryside base.

Anyone can do this; all it needs is patience, direction and focus.

But you will succeed far quicker with the help and guidance of someone whose techniques are tried and proven.

You might also like: The Genius of Kevin Spacey and the House of Cards Formula.

In Part Four we’ll have even more powerful insights from social media’s most influential women.

Did you find these tips helpful? If so, why not drop the person who gave the most helpful tip a note on Twitter to let them know?