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Engagement

linkedin search

Looking for new opportunities? Maybe you want to find your dream job, discover what you’re capable of, or connect with people from your past who could help you out.

LinkedIn is a great place to do that, especially thanks to its advanced search tool.

In this article, we’ll look at the best ways to use LinkedIn’s advanced search tool to unlock your potential and discover hidden opportunities.

It’s easier than you imagined – and you can start right away. Let’s get to it!

You can use advanced search to:

Uncover Your Potential

Did you study an obscure subject, such as Viking Studies or Stained Glass? (Yes, these are real).

Or do you have some special skills you’re not sure how to use?

Then why not look up other people who are similar to you, and see what they’ve done with their lives?

Just enter your degree title, or your unusual skills into the keywords box, hit search, and see who comes up.

You’ll find fascinating people and get some great ideas for your career.

You could even add the people you discover as connections, then interview them more about their life journey.

Find Out How to Get Your Dream Job

Do you know exactly what you’d love to do, but you’re not sure how to get there?

Enter the job title of the job you’d love into advanced search, and look at the people who come up. You’ll be able to check out their profiles to see the path their careers followed.

This will give you ideas for what you need to do to achieve your dream.

Again, consider connecting with the people you discover to find out more about them.

Find Past Work Colleagues

Lost contact with people you used to work with? If you think they might be able to help you, then it’s worth getting in touch.

LinkedIn’s advanced search helps you do that, even if you can’t remember their names and even if they’ve left the company.

That’s because you can search both by company and by past company. Run a search for people connected with your past employer, and you’ll find your old colleagues.

Now that’s an easy way to make a reunion!

Over to You

Have you ever used LinkedIn’s advanced search tool? If so, what did you discover? If not, give it a try, and let us know what you find.

Market Research Social

Social media makes market research easier, cheaper and quicker than ever before.

If you’re not yet making the most of social media in your market research, here’s are four ideas for what you could be doing.

1. Check What People Are Saying About Your Competitors

This is a great strategy is you’re a small company looking to find your niche. Run a Twitter search for your big name competitors and see what their customers are saying.

You’ll find out:

  • What your competitors are doing right, and receiving praise for (so you can do this too!)
  • What they could be doing better. Noticing this creates your niche. Being great where others are falling short will make you stand out from the crowd.

2. Find Influencers in Your Niche

Part of market research is discovering the people who have the biggest influence over your potential customers.

Connect with these influencers, and they could soon be pointing customers your way.

To find influencers, you can use:

  • Twitter. Search for anything on Twitter, and you’ll be shown the “top tweets” related to your search term. These give some indication of who is likely to have the most influence.
  • Topsy. This is a social media search tool that makes it super easy to find Twitter influencers. Just type your industry into Topsy’s search bar, then click the “influencers” option in the side bar. You’ll immediately discover who you should be connecting with.
  • Klout is perfect for digging out the influencers in your current circle of friends.
  • Google Ripples will show you whose content is getting shared the most. Check out our tutorial on finding influencers with Google Ripples here.

3. Get an Ear for the “Voice” of your Customer

Have you ever met a musician who can hear a piece of music, then just play it? Annoying right?

Most musicians need to see a piece of music written down before they can play it. Then they need to practice.

Likewise with writing copy targeted at your customer. Some marketers have amazing instincts and can just do it (like those annoying piano players).

For the rest of us, it’s important to get to know our audience. We must find out how they speak – in the exact words and phrases they use – so we can craft copy that connects.

Social media gives you immediate access to the voice of your customers, at any time of day. So put it to good use!

4. Spread the Word about Your Market Research Polls

Not all market research can be done on social media. Sometimes you need to get an in-depth view of your customers.

Fortunately, this is easily done through polling. You can create a poll for free using tools such as SurveyMonkey or Google Docs.

Once you’ve created the poll, use social media to spread the word. You can ask your loyal follows to retweet the poll. Use relevant hashtags to make it spread as far as possible.

Your Call

How does your business use social media for market research? Let us know in the comments section, below.

Facebook Mistakes

Anyone with an Internet connection can have a Facebook account.

But that doesn’t mean that everyone can use Facebook well.

In fact, we see brands and other organisations making big mistakes on Facebook all the time. These mistakes are cringeworthy, and make us want to facepalm.

If you plan to succeed on social media, then please, please, don’t do any of the following.

1. Forgetting About Line-Breaks

The Internet has transformed the way we read. We skim content instead of taking time to absorb it.

That means we prefer content that’s written using short words, short sentences and short paragraphs. This is true for blogging, and it’s even more relevant for social media.

Facebook posts should never be made of long paragraphs, without a single line break. In fact, if possible, Facebook posts shouldn’t be long at all. Shorter is almost always better for engagement.

If you do have a longer message to share, break it up. For a Facebook post, one or two sentences per paragraph is plenty. And those should be short, snack-size sentences too.

2. Yawn-worthy Writing

Every brand has a personality. Some are bursting with life and energy (Red Bull). Some are creative types (Apple). Others are safe and reliable (Volvo). Your brand’s personality should shine through on your Facebook page with every update you post.

Yes, you can write Facebook posts in the same way you were taught to write papers at high school. But seriously, do you really want to come across as a grey-suited accountant? Probably not, unless you are an accountant…

Here are some questions you can use to help uncover your brand’s personality.

If you were a…

  • dog… which breed would you be?
  • car… what type of car would be?
  • celebrity… who would you be?
  • city… which city would you be?

Once you’ve figured out your brand’s personality, write your Facebook posts in that voice. You’ll have more sparkle, and you’ll engage better with your followers.

3. Posting Your Business News on Your Brand Page

Great things happen in business. You hire a new staff member to handle your finances (yay for no more bookkeeping!). You have your most profitable year ever. You score the client you’ve always dreamed of working with.

Understandably, when good things happen, you want to celebrate. Likewise, when things don’t go as planned, it can be helpful to have a listening ear to talk things through with.

Facebook, however, is not the place to share your business news. Your customers don’t need to know the ins-and-outs of your business. And frankly, they’re not interested.

Make sure everything you post to your Facebook page is useful, inspiring or entertaining to your customers. And share your business news with those who really care about it – your investors, partners, mentors and employees.

4. Link Stuffing

You’ve got a ton of cool stuff you want to share, right? Maybe it’s useful articles you want to link to. Or products on your website (see number 5. before you do that…).

So why not put as many links as you can in each Facebook post? The more the merrier, as they say.

When it comes to putting links in your Facebook posts, it’s a case of too many cooks spoil the broth. You should never put more than one link in a Facebook post. Why? Because otherwise you’ll give your fans analysis paralysis. With too much choice, they won’t do anything.

It’s also worth remembering that links are one of the worst types of Facebook post for engagement. When people click links, they navigate away from your Facebook post, so they’re unlikely to go back and click “like”. For engagement, share videos, photos, and short text updates.

5. Putting On Your Sales Hat

Business is all about sales. If you’re not shifting product, you’re not making money. No money, no business. Simple.

Does that mean you should take every opportunity you can to sell? Damn right it does.

But Facebook is not a sales opportunity.

This isn’t idealistic woo-woo. It’s about how people use Facebook. Facebook is a place for relationships. Nobody goes to Facebook to buy stuff. They go there to hang out with people (and sometimes brands) that they like.

Making your Facebook page into a sales floor is a surefire way of alienating your fans.

That’s not to say you can’t share offers and promotions on your Facebook page. It’s just that the primary purpose of your Facebook page is about having a good time with people who like your brand, and helping them in the best way you can. So if you do share a promotion, make sure it’s fun and relevant to your fans.

6. Ignoring the Pleas of Frustrated Customers

Did you know that 71% of people who got a quick and effective customer service response from a brand on social media are likely to recommend that brand to others?

What’s quick and timely? Well, 42% of people who have complained on social media expect a response within one hour. And 67% expect a response later the same day.

Consumers are increasingly turning to social media to voice their frustrations. And if brands fail to respond, then they’ll lose customers.

So get out there and start listening to your customers today. You’ll be glad you did.

7. Treating it as a Broadcast Platform

Before social media took the world by storm, media was a one way thing. Media producers created cool stuff, such as TV shows, newspapers and advertisements. Everyone else consumed the media.

These days, we’re all producers.

In other words, social media isn’t a broadcast platform. It’s not all about you. It’s a dialogue platform, where you get to talk to your customers. That’s a big responsibility, but it’s also a privilege. By talking to your customers, you can find out more about what they want, and better serve their needs.