If anyone tells you blogging is a dying art, block your ears.
Sure, video is taking center stage. But that’s just pushing up the quality of all content. Blog articles are getting better and better. We’re either in the golden age of blogging, or we’re on the way there.
With that in mind, we’ve selected the top 10 blogs and bloggers to watch in 2015. They’ve made it into this list because they write amazing blog posts – but also because they’re friends and mentors.
Oh, and to make it extra special, we’ve included our favourite posts from their blogs over the past year.
Don’t take our word for it about how damn good these guys and gals are. Check them out for yourself…
1. James Altucher, The Ultimate Guide for Becoming an Idea Machine
For James Altucher ideas are “the currency of life”. He explains:
Good ideas buy you good experiences, buy you better ideas, buy you better experiences, buy you more time, save your life. Financial wealth is a side effect of the “runner’s high” of your idea muscle.
As social marketers and content creators, ideas are the core of our work. Good ideas lead to flourishing content that’s widely shared.
Mediocre ideas? Let’s not talk about those…
James Altucher has created a step-by-step guide to becoming an idea machine. Following his guide, you’ll have an output of 10 ideas per day, or over 3,500 ideas per year.
Take a look and get inspired here.
Follow James Altucher on Twitter here.
2. Jonathan Fields, The Seven Lies that Keep Us From Success
We are the primary authors of the thoughts, words and limitations that tend to do the most damage to our potential. It’s the stories we tell ourselves. The lies that stop us from taking action.
So says Jonathan Fields, and in a seven part series he explores in depth the lies we tell ourselves that prevent us from being successful. Even better, he shows how to bust up those lies for the myths they are.
Need some motivation to keep you moving forward in 2015? This is the post to read.
Get your buzz on here.
Follow Jonathan Fields on Twitter here.
3. Social Media Examiner, 26 Creative Ways to Publish Social Media Updates
Ever stuck on ideas for what to share on social media? Don’t worry, it happens to the best of us.
In this post – our favorite from Social Media Examiner in 2014 – the prolific Ali Luke gives 26 fresh ideas on what you can do with your social updates.
Post ideas include book recommendations, company milestones, evergreen content, and interviews with your team members.
This post has over 15,000 social shares, so it looks like all the social media lovers out there enjoyed it too.
Check it here.
Follow Ali Luke on Twitter here.
What we love about this post is that it delves into the why. It gets deep into the psychology of why people share content, so you can apply the advice whatever industry you’re in.
Our favorite part of the post is the 6 guidelines that increase the chances of content being shared:
- Appeal to your audience’s motivation to connect with each other (not just with your brand).
- Tell a story.
- Credibility needs to be established, as does trust, which is the cost of getting shares.
- Keep the message simple.
- Appeal to positive emotions like inspiration, illumination or amusement to build a positive brand connection.
- Embed a sense of urgency.
Read it here.
Follow Jeff Bullas on Twitter here.
5. Neil Patel, The Formula for a Perfect Headline
In the world of the internet, headlines matter. They’re more than important. You could say headlines are the key to great content.
In Neil Patel’s terms:
On average, when I write a great headline, I generate 6,591 more visitors the day I publish the post. I also generate 292 more tweets and 137 more Facebook shares.
That’s why we enjoyed Neil Patel’s Formula for a Perfect Headline. It distills the art of headline writing into a simple infographic that anyone can use.
Learn the headline formula here.
Follow Neil Patel on Twitter here.
Jay Baer throws the cat among the pigeons with this post, and points out that “reach” on social media is often much smaller than we imagine.
If I send out a tweet, the 124,000 who have said they want to hear from me won’t see that tweet. A small cross-section (usually about 2,000, according to my Twitter stats) will see it instead. Thus, my theoretical reach is 124,000, but my reliable reach is about 1.6% of that, and the actual people comprising that 1.6% shifts somewhat from tweet to tweet. The same dynamics exist on Linkedin, Pinterest, Instagram, Google +, and especially Facebook.
What this lack of reliable reach means is that we keep trying to communicate with people who have asked to hear from us, but when we send those messages what we mostly get are busy signals.
What’s the solution?
Read the article here to find out.
Follow Jay Baer on Twitter here.
7. Francisco Rosales, After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post
What does the perfect Facebook post look like? After analysing 1.5 million posts from across 6,000 pages, Francisco Rosales reveals what works and what doesn’t – with some surprising results.
See for yourself here.
Follow Francisco Rosales on Twitter here.
In this short but sweet post (plus 7 minute video), Derek Halpern reveals what he learned when he splurged $310 on a haircut (when he usually spends $40).
What did he find out?
Check Derek’s conclusions here.
Follow Derek Halpern on Twitter here.
9. Guy Kawasaki, The Art of Evangelism
You’ve got something awesome to share – but what’s the best way to share it?
Guy Kawasaki, formerly chief evangelist for Apple, provides 11 steps for sharing the good news.
We love all of them, but especially number 5:
Look for agnostics, ignore atheists. It is very hard to convert someone to a new religion when he worships another god. The hardest person to convert to Macintosh was someone who worshipped MS-DOS. The easiest person was someone who never used a personal computer before. If a person doesn’t “get” your product or service after fifteen minutes, cut your losses and move on.
Read all 11 steps here.
Follow Guy Kawasaki on Twitter here.
10. Michael Hyatt, The Top-10 Characteristics of Lousy Leaders
It’s always good to learn from your mistakes, but even better to learn from the mistakes of others.
Leadership coach Michael Hyatt shows how you can avoid the mistakes that lousy leaders make, and so put yourself on the path to becoming a great leader.
Check his post here.
Follow Michael Hyatt on Twitter here.