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Top 10 Blogs 2015

If anyone tells you blogging is a dying art, block your ears.

Sure, video is taking center stage. But that’s just pushing up the quality of all content. Blog articles are getting better and better. We’re either in the golden age of blogging, or we’re on the way there.

With that in mind, we’ve selected the top 10 blogs and bloggers to watch in 2015. They’ve made it into this list because they write amazing blog posts – but also because they’re friends and mentors.

Oh, and to make it extra special, we’ve included our favourite posts from their blogs over the past year.

Don’t take our word for it about how damn good these guys and gals are. Check them out for yourself…

1. James Altucher, The Ultimate Guide for Becoming an Idea Machine

For James Altucher ideas are “the currency of life”. He explains:

Good ideas buy you good experiences, buy you better ideas, buy you better experiences, buy you more time, save your life. Financial wealth is a side effect of the “runner’s high” of your idea muscle.

As social marketers and content creators, ideas are the core of our work. Good ideas lead to flourishing content that’s widely shared.

Mediocre ideas? Let’s not talk about those…

James Altucher has created a step-by-step guide to becoming an idea machine. Following his guide, you’ll have an output of 10 ideas per day, or over 3,500 ideas per year.

Take a look and get inspired here.

Follow James Altucher on Twitter here.

2. Jonathan Fields, The Seven Lies that Keep Us From Success

We are the primary authors of the thoughts, words and limitations that tend to do the most damage to our potential. It’s the stories we tell ourselves. The lies that stop us from taking action.

So says Jonathan Fields, and in a seven part series he explores in depth the lies we tell ourselves that prevent us from being successful. Even better, he shows how to bust up those lies for the myths they are.

Need some motivation to keep you moving forward in 2015? This is the post to read.

Get your buzz on here.

Follow Jonathan Fields on Twitter here.

3. Social Media Examiner, 26 Creative Ways to Publish Social Media Updates

Ever stuck on ideas for what to share on social media? Don’t worry, it happens to the best of us.

In this post – our favorite from Social Media Examiner in 2014 – the prolific Ali Luke gives 26 fresh ideas on what you can do with your social updates.

Post ideas include book recommendations, company milestones, evergreen content, and interviews with your team members.

This post has over 15,000 social shares, so it looks like all the social media lovers out there enjoyed it too.

Check it here.

Follow Ali Luke on Twitter here.

4. Jeff Bullas, 10 Ways To Create Contagious Content for Your Social Media Marketing

What we love about this post is that it delves into the why. It gets deep into the psychology of why people share content, so you can apply the advice whatever industry you’re in.

Our favorite part of the post is the 6 guidelines that increase the chances of content being shared:

  • Appeal to your audience’s motivation to connect with each other (not just with your brand).
  • Tell a story.
  • Credibility needs to be established, as does trust, which is the cost of getting shares.
  • Keep the message simple.
  • Appeal to positive emotions like inspiration, illumination or amusement to build a positive brand connection.
  • Embed a sense of urgency.

Read it here.

Follow Jeff Bullas on Twitter here.

5. Neil Patel, The Formula for a Perfect Headline

In the world of the internet, headlines matter. They’re more than important. You could say headlines are the key to great content.

In Neil Patel’s terms:

On average, when I write a great headline, I generate 6,591 more visitors the day I publish the post. I also generate 292 more tweets and 137 more Facebook shares.

That’s why we enjoyed Neil Patel’s Formula for a Perfect Headline. It distills the art of headline writing into a simple infographic that anyone can use.

Learn the headline formula here.

Follow Neil Patel on Twitter here.

6. Jay Baer, Why It Might Be Time to Completely Change Your Social Media Strategy

Jay Baer throws the cat among the pigeons with this post, and points out that “reach” on social media is often much smaller than we imagine.

If I send out a tweet, the 124,000 who have said they want to hear from me won’t see that tweet. A small cross-section (usually about 2,000, according to my Twitter stats) will see it instead. Thus, my theoretical reach is 124,000, but my reliable reach is about 1.6% of that, and the actual people comprising that 1.6% shifts somewhat from tweet to tweet. The same dynamics exist on Linkedin, Pinterest, Instagram, Google +, and especially Facebook.

What this lack of reliable reach means is that we keep trying to communicate with people who have asked to hear from us, but when we send those messages what we mostly get are busy signals.

What’s the solution?

Read the article here to find out.

Follow Jay Baer on Twitter here.

7. Francisco Rosales, After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

What does the perfect Facebook post look like? After analysing 1.5 million posts from across 6,000 pages, Francisco Rosales reveals what works and what doesn’t – with some surprising results.

See for yourself here.

Follow Francisco Rosales on Twitter here.

8. Derek Halpern, I got a $310 haircut. I learned 3 SURPRISING things about raising your prices.

In this short but sweet post (plus 7 minute video), Derek Halpern reveals what he learned when he splurged $310 on a haircut (when he usually spends $40).

What did he find out?

Check Derek’s conclusions here.

Follow Derek Halpern on Twitter here.

9. Guy Kawasaki, The Art of Evangelism

You’ve got something awesome to share – but what’s the best way to share it?

Guy Kawasaki, formerly chief evangelist for Apple, provides 11 steps for sharing the good news.

We love all of them, but especially number 5:

Look for agnostics, ignore atheists. It is very hard to convert someone to a new religion when he worships another god. The hardest person to convert to Macintosh was someone who worshipped MS-DOS. The easiest person was someone who never used a personal computer before. If a person doesn’t “get” your product or service after fifteen minutes, cut your losses and move on.

Read all 11 steps here.

Follow Guy Kawasaki on Twitter here.

10. Michael Hyatt, The Top-10 Characteristics of Lousy Leaders

It’s always good to learn from your mistakes, but even better to learn from the mistakes of others.

Leadership coach Michael Hyatt shows how you can avoid the mistakes that lousy leaders make, and so put yourself on the path to becoming a great leader.

Check his post here.

Follow Michael Hyatt on Twitter here.

Twitter Biography

How to Write a Rockstar Twitter Bio (Mashable)

Why we love it: It’s Mashable. They’ve tapped their network for the best tips they could find. What’s not to love?

Summary:

  • Treat writing your Twitter bio as an art form. There’s no right way.
  • Avoid cliches.
  • Make your bio unique to you.

Top tip: Your Twitter bio’s power is in the unique details you share.

Favorite quotes:

“On Twitter, it’s all about first impressions, while finding the right audience, whether you’re reaching out professionally or just looking for new friends. By optimizing your bio to give the perfect details — your interests, location, job, company, love of cupcakes — you’re telling the world why they should follow you. Why you’re important.” – Erica McGillivray

“The objective is to position your personal brand so you’re using the right keywords and clearly showing what your focus is so people read it and know exactly what you do and whom you serve… I did a study with American Express and we found that 65% of managers are looking to hire and promote subject matter experts. The problem is that most people position themselves as generalists or ‘Jacks-of-all-trades,’ and that won’t work in this economy.” – Dan Schawbel

How to Write a Twitter Bio That Attracts Targeted Followers (Hospitality Marketing)

Why we love it: We like articles that hold our hand while we do new stuff until we find our feet. This one’s a step-by-step guide, so there’s plenty of hand-holding. Also, you get to meet Mr. Pipe.

Summary:

  • Decide what you’ll tweet about before you write your bio.
  • Use keywords and hashtags so people can find you in a search.
  • It’s up to you whether you get personal in your professional profile.

Top tip: Use the same photo across all social networks.

Favorite quote:

“Allow me to introduce you to your new friend. His name is Pipe and he looks like this: | Look for him on your keyboard and gave him a warm welcome into your Twitter Bio. He will help you separate information in an easy-to-read fashion.”

How to Write a Professional Bio For Twitter, LinkedIn, Facebook, & Google+ (Buffer)

Why we love it: Because it’s thorough, and it features case studies. Plus, you get to revamp all your social media bios in one hit.

Summary:

  • Show, don’t tell.
  • Avoid overused buzzwords.
  • Tweak your bio frequently.

Top tip: Your bio should answer the one question that all your potential followers have: “What’s in it for me?”

Favorite quote:

“Lots of us love social media, coffee and bacon. But if you love llamas, jelly donuts and spelunking, you just might stand out and connect with some interesting new people. Tell a one-of-a-kind story. What hobbies and passions are uniquely yours?”

7 Ways to Write Your Twitter Bio (Pivot Marketing)

Why we love it: Each case study has a handy take-away you can apply to your own Twitter bio.

Summary: Miniature case studies of 7 Twitter accounts, analyzing their bios.

Top tip: Your bio should tell potential followers what you tweet about.

Favorite quote:

“[A Twitter bio] should answer the question, ‘What is this person an expert in?’ And when possible, it should provide links to other sources of information about who you are, what you do, and why people should follow you.”

How to Write a Twitter Bio that Converts Customers (spokal)

Why we love it: It takes a wider look at what attracts followers other than your bio alone.

Summary: An effective Twitter bio isn’t just about your bio. Getting followers means having a great photo, posting awesome tweets, and being an all around cool person to hang out with.

Top tips:

  • People don’t care how many followers you have. What matters is the quality of your connections.
  • Spend half your bio (80 characters) explaining what you do.

Favorite Quote:

“Are you a nutritionist? Or are you a ‘Nutritionist specializing in weight management through meal plans.’ Are you a lawyer? Or are you a ‘Commercial real estate lawyer focused on property rezoning.’ Are you a magician? Or are you a ‘Magician that makes corporate events and conferences fun.'”

How to Write a Professional Bio for Twitter, LinkedIn, and More

Why we love it: Social media is a great tool for finding a job. This article shows you how to tweak your Twitter bio for successful career hacking.

Summary:

  • Make your bio punchy and to the point.
  • A little personality is okay. But don’t drown followers with your charm.

Top tip: If you’re looking for work on social media, link your Twitter bio to your LinkedIn profile.

Favorite quote:

“A great bio displays your personality and professionalism year-round, and it’s also a quick and easy way for you to garner interest from potential employers, bringing you one step closer to the job of your dreams.”

Are You Really a Ninja? How to Rock Your Twitter Bio as Hard as Hilary Clinton (Fast Company)

Why we love it: Fast Company offers a different perspective than the usual Twitter bio tips.

Summary:

  • Link to other Twitter accounts you’re associated with.
  • Disclaimers are pointless.
  • Avoid using quotes.

Top tip: Be on brand. Make sure your Twitter bio reflects your brand identity and voice.

Favorite quote: “Don’t use the word ninja.”

How to Write a Twitter Bio to Draw a Crowd

Why we love it: We wrote it. ‘Nuff said.

Summary:

  • Any bio is better than none at all.
  • Practice. Keep tweaking your bio until you like what you’ve got.
  • Focus on what makes you different.

Top tip: Find other people’s Twitter bios that resonate with you, and use them for inspiration.

Favorite quote:

“Don’t be afraid to shine! Write with flair, and be as colorful as you dare. Playing it safe is the surefire way to get ignored.”

10 amusing Twitter bios to inspire you (Ragan)

Why we love it: On Twitter, unusual stands out. Plus, anything to provoke a smile pretty much makes our day.

Summary: A collection of outlandish bios that actually work. You’ll have to go and see it for yourself to find out more.

And finally…

Some more silly fun: Twitter Bio Generator. The perfect inspiration for how not to complete your Twitter bio.

Merry Christmas!

by Team Caffeine · 0 comments

Merry Christmas2

Here’s wishing you a very Merry Christmas from all the Social Caffeine team!

Have a wonderful day!

Merry Christmas

Santa says: Keep Buzzing!

 

If you could wish one thing from Santa for the next year, what would it be?