Businesses thrive or nosedive based on their ideas.
These days, we live in what’s called an Information Economy (as opposed to a Manufacturing Economy).
Way back in the mists of time (well, not that long ago really), businesses made money by creating stuff. This was manufacturing, hence the Manufacturing Economy.
Now, businesses make money by coming up with ideas. That’s the Information Economy.
Think of it this way. You can hold stuff in your hands. You can put stuff in a wheelbarrow.
Ideas? You can only hold those in your mind.
In the Information Economy, coming up with ideas is vital if your business is to succeed.
1. Unlock Everyone’s Creativity
Being creative isn’t just for the designers, marketers and leaders in your business. Everyone in your business is creative. Yup, that includes your janitors and your accountants.
How can you unlock their creativity? Establish a business culture where everyone’s ideas are listened to and respected. This could be as simple as having an “ideas box” that anyone can contribute to. It’s even better if you can give feedback on how the ideas are used.
The more you acknowledge and celebrate creativity, the more your team will give back.
2. Go Green in Your Office
Nature is always creating and renewing. Little wonder then, that exposure to natural light – and to green spaces – has been shown to boost creativity.
That means if you want your team to be creative, it’s best to have your office flooded with natural light. If you only have a limited number of windows, it’s worth rotating desks to make sure everyone gets a chance to work in natural light.
You can also green up your office with indoor plants for an added creativity boost.
3. Allow for “White Noise” Time
White noise is the sound you get from a TV or radio when it’s not tuned to any station (want some now? You can get 10 hours of white noise here).
“White noise” time is when you tune out from the chatter in your mind. You log off your emails, and kick back and relax.
How does this boost creativity? Creative ideas tend to emerge when we’re not looking for them. Tuning out of being busy and just sitting in white noise is a way of not looking. You’ll be amazed at how many ideas bubble up amidst white noise.