When you’re marketing online, it’s easy to get lost down the rabbit hole looking for quick answers.
Instead of walking the journey like everyone else, we want somebody to tell us the shortcuts. We don’t want to push ourselves through the effort of growing a Twitter following. We want followers now. Likewise, we don’t want to have to engage a new audience on Facebook with all the hard work that takes.
There must be an easy shortcut, right?
The problem with shortcuts is that most people avoid them for a reason. If shortcuts became the accepted routes, they’d no longer be shortcuts.
Take buying Twitter followers, for example. It’s quick. It’s cheap. It gets you to where you want to be.
Except you’ve just broken everything that’s good about Twitter.
The same would be true if your bribed people to like your page on Facebook.
Actually, let’s be honest here: if you pay for so-called fans or followers, you’re not bribing people. You’re paying for robots to like your page.
Twitter is about relationships. Facebook is about relationships. Social media is built on relationships.
When you buy followers, you’re spitting relationship in the face. You’re saying: “I can do this on my own, I don’t need anyone’s help here.”
It’s time you got real. Robots don’t do relationships.
Let’s take a look at what real relationships are about:
Relationships are built on trust. Buying followers is dishonest and breaks the trust of the real people who follow you. If your real followers find out, you’ll lose their trust.
Relationships are built on talking. On social media this is called “engagement,” but it’s the same thing. If you buy followers, they’ll never talk to you. They’ll never engage you. They’re just dead weight.
Relationships are built on common goals and interests. Real people follow you because they like what you’re doing or what you have to say. They’ll talk to you and about you. They’ll help you grow your brand.
I’m sorry to break it to you, but you can’t and don’t share anything in common with follower bots. Bots don’t have desires or interests.
Relationships are built on care. Relationships are all about caring for other people (often with a healthy dose of self-interest thrown in). We make friends with other people because we care about them, and they care about us. You’d never buy friends – so don’t buy social media followers.
Relationships are built on hard work. Give in to the temptation to buy followers, and you’ll never discover what it really takes to succeed. You won’t have the satisfaction of building an audience from scratch. You’ll struggle to know the sweet feeling of winning likes because people actually like you.
Did you get the message? Relationships aren’t for sale. So don’t buy followers.
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