The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Browser Wars Heating Up Again

by Team Caffeine · 1 comment

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety, social caffeine, mobile marketing

Just When You Thought It Was Safe To Surf The Internet

A new poll out this past weekend showed that for the first time, more people were surfing the Internet using the Google Chrome browser than the Internet Explorer browser. There have been a number of these studies done and Internet Explorer regularly beats the competition, but at least one poll, for the first time, showed that IE was not the most used browser.

This is especially significant when you consider that Microsoft bundles their browser with their Windows operating system. So, if you buy a PC which runs Windows, you get (are practically forced to use) Internet Explorer.

For those of you reading this of a certain age you will remember the days of Netscape, when Microsoft was under attack for trying to bundle their browser and dominate the Internet access world. Ultimately Netscape lost that battle, but won the war when it came to allowing people access to the Internet via any type of browser they wanted to use. Microsoft was allowed to bundle their own browser but was forced to allow users to choose whatever browser they wanted to use.

Now word has leaked that Microsoft might make it difficult for users of its new tablet-based operating software to access third-party provided browsers like Mozilla’s Firefox or even Google Chrome. If true this would clearly give Internet Explorer an unfair advantage over the competition, especially since Internet Explorer comes bundled with every device they sell or license to sell.

It would also seem to fly in the face of reason as Microsoft has already tried and failed to maintain a monopoly on the internet browser marketplace. Of course, reason is hardly what makes for a successful business.

Google Chrome, which is regarded as the hipper, faster and more developer-friendly browser, is gaining ground on the competition.

“Whether Chrome can take the lead in the browser wars in the long term remains to be seen, however the trend towards Chrome usage at weekends is undeniable,” StatCounter’s CEO Aodhan Cullen said in a written news release in March, when Chrome bested Explorer for a day. “At weekends, when people are free to choose what browser to use, many of them are selecting Chrome in preference to Internet Explorer.”

According to StatCounter’s latest report, which was spotted by the blog Global Nerdy, Google Chrome fielded 32.8% of Web page requests on Sunday.

That compares to 31.9% for Internet Explorer and 25.5% for Mozilla Firefox, which once was seen as the most viable alternative to the long-dominant IE.

Click here to read more about the latest traffic report.

Team Caffeine

Book Cover Test

How much money are you losing because of poor website design?

Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.

{ 1 comment… read it below or add one }

jmacofearth May 25, 2012 at 9:46 pm

I’m surprised at the lack of insight in this post. WHY are people flocking to Chrome and away from IE? It’s not that Chrome is hipper, it’s that Chrome is MUCH faster and more stable than IE or FF, though FF runs a quick 2nd. And isn’t it funny that Microsoft would be considering a lock-in strategy for tablets and IE? Won’t they ever learn that protectionist strategies are what eroded IE’s trust in the first place.

The stats on my mid-sized blog are much more extreme, probably because my audience is made up of social media workers and tech marketers. In the last year the stats have not changed much. #1 Chrome, #2 FF, #3 Safari (I do a lot of Apple related posts); #4 IE. When FF used to be developer browser of choice, Chrome has made a lot of headway with developers for their flexible extension system. And while many hard-core dev plugins are still only on FF, Chrome growing broadly across the dev community as well.

I love the observation that weekend browsing is very different than work-week browsing. Often because the corporate structures that still use Sharepoint and other Microsoft-Locked systems that only run well on IE.

IE can release update after update, but most people over 35 DO remember Netscape’s untimely takedown and Microsoft’s rampant attacks and subversive strategies aimed at taking out an OPEN standard (JAVA) for their proprietary system (.NET).

Reply

Leave a Comment

Previous post:

Next post: