Delve into Twitter’s business story, and you find a treasure trove of fascinating facts.
We dug deep to find these gems, so we hope you’ll enjoy them. We’ve also taken the time to show what you can learn.
Fact 1: Twitter was originally called “Twttr”.
Lesson: Brand names matter, and you should always choose a name that’s easy to spell. Let’s thank our lucky stars they learned how to spell over at Twitter HQ. Otherwise the network may never have taken off. And where would the world be without Twitter?
Fact 2: Over a billion tweets are sent into cyberspace every week.
However, it took over three years for the first billion tweets to be tweeted.
Lesson: If your business is still growing, take heart. Things are always slow when you’re starting out. Don’t use that as an excuse to stop trying, but accept that not everything will be sunshine and rainbows to begin with. The more you grow, the faster you will continue growing.
Fact 3: The world’s most retweeted tweet was a happy tweet.
In fact, it was this tweet from Barack Obama, celebrating his election victory in November 2012.
Lesson: Make your tweets upbeat, and use them to share your successes! People love to be part of a good news story, so give that opportunity to your followers and fans. Don’t use Twitter as a place to vent or share your woes unless you want to lose followers. That’s not cool and will turn people off.
Fact 4: One in ten Twitter users access Twitter through a third-party client.
These include Tweetdeck and Hootsuite. These are the smart folks who are swimming against the flow.
Lesson: Third party apps aren’t as popular as they used to be (back in 2010, 75% of Twitter users preferred third party apps) because Twitter has worked hard to get users to visit the network on their phones or the official Twitter website. Smart users still use apps. That’s because Twitter apps can save you a ton of time and give you valuable analytics on how your followers are interacting with the content you share.
Fact 5: You’re Probably Way Better Than Average
The average Twitter user has only 126 followers. That’s a tiny number, and any self-respecting business can be better than average within a couple of months.
Lesson: If you’ve got more than 126 followers on Twitter, it’s party time. You’re doing better than average already. Great job! If you’re still below average, don’t despair. There are some simple strategies you can start using today to increase your follower count and get a little closer to the stars.
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