LinkedIn is the professional network to help you get ahead. So it’s a good idea if your profile stands out from the crowd – as long as you stand out for the right reasons.
Getting noticed can be easier than you think. As long as you’re willing to devote a few minutes each day to the network, then you’ll stand out from the crowd.
Here’s what to do.
1. Make the First Move
Instead of waiting for people to notice you, show you’ve noticed them.
Whenever you meet someone, in the real world or online, add him or her as a LinkedIn contact. Be sure to write a personalized message when you send out the contact request. That starts a conversation.
Additionally, when people add you as a contact, drop them a message to say hello. Again, this starts a conversation.
When your name’s in someone’s inbox, you really stand out.
2. Ask for Recommendations
Recommendations are LinkedIn’s version of testimonials. They get other people to sing your praises – which is far more effective than singing your own.
To get recommendations, reach out and ask for them. You can even let people know which skills and experience you’d like the recommendation to focus on.
And if you’re too shy to ask? Give out testimonials to others, and you’ll get them in return.
3. Stay Active
The more you do on LinkedIn, the more people you’ll meet, and the more you’ll get noticed.
Two easy things you can do every day are:
- Hang out in groups. Choose 3-5 groups to focus on. Every day, post something in each group, or respond to someone else’s post.
- Share an interesting article or video. Sharing one or two items to your LinkedIn feed each day is plenty.
4. Frequently Tweak Your Headline
Your headline is how you get noticed on LinkedIn. It’s what people see whenever you join a conversation in a LinkedIn group or post an update to your LinkedIn feed.
So your headline needs to grab attention.
Tweak it often, and you’ll see which headlines perform best. As an added bonus, each time you update your headline, your contacts on LinkedIn receive an email. It’s a double-win for getting noticed.
5. Focus on Your Achievements
Yes, you should list all your past roles. But rather than providing a detailed job description (yawn!), write about the results you created for your employer or client.
You can do this even for relatively simple jobs such as retail – e.g. “I served 200 customers and handled $10,000 per day.”
Hint: If you want your achievements to make people go “wow!”, always include relevant numbers.
Over to You
What do you do to stand out on LinkedIn? Let us know in the comments.