The Hello Bar is a simple notification bar that engages users and communicates a call to action.

 

1. Introduction to Social Media

This simple, charming SlideShare is a brilliant way to ease yourself gently into the world of social media marketing.

2. How to Master the Art of Social Media

Wanted to attend SXSW, but you couldn’t make it? You can now get in without a ticket! This presentation by Guy Kawasaki and Peg Fitzpatrick is from SXSW 2015. The key points from this presentation are:

  • Be valuable
  • Be clever
  • Be gracious
  • Be organized
  • Be dramatic
  • Be optimal
  • Be bold
  • Don’t be clueless
  • Be active
  • Be curious

3. Go Viral on the Social Web: The Definitive How-To Guide!

What is viral content? And how can you create it? This SlideShare reveals the ingredients of viral posts. You won’t bake the perfect cake every time you’re in the kitchen. But sometimes… magic happens!

4. A Complete Guide To The Best Times To Post On Social Media

What are the best and worst times to post on social media? TrackMaven reveal the results of their research. They cover Facebook, Twitter, Instagram, Blogging and Email Marketing.

5. The World’s Biggest Social Media Team

Tourism Australia employ just three people as social media marketers – a small social media team. In this SlideShare, they reveal how they’ve multiplied their reach so they’re effectively a team of millions of people.

6. Pack a Punch with Visual Marketing

Want to know why images matter in social media, and how you use can them to engage your followers? This is the SlideShare for you.

7. What the F**K is Social Media?

Got questions about whether social media is right for your business? This is the SlideShare for you.

8. Why Social Media?

Need more convincing that social media is right for you? This blast from the past (2010) presentation shows that convincing arguments for social marketing have been around for several years.

9. The Number One Mistake Everybody Makes on Twitter

What’s the number one Twitter mistake? We’re not telling. You’ll have to watch the SlideShare to find out.

10. 6 Questions to Drive Your Social Media Strategy

Need some out-of-the-box questions to help you rethink what you’re doing on social? Mark Schaefer’s got that covered.

11. What I Wish My Kids Would Believe When I Tell Them Stuff

Successful social marketers have a unique mindset. They never stop learning.

We especially love the 3 steps on How to Pitch in this SlideShare:

  1. 10 slides
  2. 20 minutes
  3. 30 point font

12. How to Tell Your Story (the Right Way)

Marketers love stories. Why? Stories are fundamental to the human condition. More importantly, a good story grips us from start to finish. If you can tell a story, you can hold your audience’s attention.

Gary Vaynerchuk shares what it takes to be an effective storyteller in the digital age.

13. The Seven Deadly Social Media Sins

There are some social media sins your fans and followers can never forgive. Are you committing these? Watch and learn…

14. Social Media Secrets

Learn powerful techniques you never knew existed. Did you know you can add four images to a tweet? Or plan your life with secret Pinterest boards? Or track your social performance with Google ripples?

Shhhhh! Don’t tell anyone…

15. 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn’t Know Existed (But Totally Should)

Want to know some more hidden social features? Here’s another SlideShare you should probably keep under wraps…

16. Fix Your Really Bad PowerPoint

Want to create your own SlideShare? In this presentation, you’ll find out the mistakes most people make with presentations – and how to avoid them.

17. How to Produce Better Content Ideas

Feeling stuck for new content ideas? Check out this SlideShare to find out how ideas happen, and to pick up techniques you can use to improve your ideas.

18. Crap. The Content Marketing Deluge

What’s the biggest threat to content marketing? Content marketing. You can’t just create any content. Your content must be mindblowing.

The problem is, most content stinks.

19. Top 10 Mistakes in Behavior Change

Getting started with social can mean a complete change to marketing mindset. Plus, you’ll have to remember to update Twitter and Facebook every day.

This SlideShare reveals how you can gently integrate new habits – including social media – into your life.

20. Social Media for Time-Strapped Entrepreneurs

Too busy to keep your Facebook page updated? Find out what you can do to have a big impact on social media in just a few minutes a day.

21. How To Make National News in 3 Easy Steps

Want your business to hit the headlines? Ryan Holiday reveals the exact techniques he used to get national media coverage.

22. How to Create the Perfect Social-Media Post

Perfect social media posts pass the “re-share” test. When people see these posts, they just have to share.

Find out the secrets to turbocharging your posts in this presentation from Guy Kawasaki.

23. The 25 Basic Styles of Blogging … And When To Use Each One

Do you the difference between Meme blogging, Piggyback blogging and Detractor blogging? We didn’t until we checked out this SlideShare. It provides a fascinating insight into the different types of content you can create for your blog.

24. Why Content Marketing Fails

Content marketing is the buzzword of our times. But just because it’s buzzing is no guarantee of success. Rand Fishkin of Moz gets into the nitty gritty of the psychology of content, and why some content works, but most content is “meh”.

25. Competitive analysis using Social Media Monitoring

Don’t be put off by the boring title! This SlideShare reveals how to use social media to spy on your competitors. The info is gold, but it’s densely packed.

26. Social Media Is..

An alternative take on the basics of social media from Lee White.

27. 36 Visual Content Creation Tools the Pros Can’t Live Without

Want to create visual content, but you’re not an illustrator or designer? Donna Moritz will get you sorted. After watching this SlideShare, you’ll start creating visual content as if you were born doing it.

28. Best LinkedIn Company Pages

A LinkedIn company page can help you stand out from the pack. Learn from the best in this presentation.

29. Most Memorable LinkedIn Posts

More great case studies from LinkedIn. Want to learn how to create engaging content from the best in the world? You can’t go far wrong starting with these examples.

30. SOCIAL MEDIA – Statistics That Will Make You Rethink Your Marketing Strategy

Did you know: Businesses that use Twitter generate twice as many leads per month? This presentation is packed to bursting with nuggets like this. If you’re in the fence about social media, this is the presentation to sway you.

31. Social Media and Marketing: Evolution or Revolution?

Is social media an evolution from traditional marketing, or a completely new way of doing things? With over 2 million views so far, this is a presentation that’s not to be missed.

32. Is Second Life a Social Network?

When you hear “social network”, you probably think of Facebook, Twitter and Pinterest, right? But social is actually WAY bigger than that. If you’d like to do some unconventional thinking about what makes up a social network, this presentation is a great place to get started.

33. The Sophisticated Marketer’s Guide to LinkedIn

One in three professionals on the planet uses LinkedIn. If you’re missing out, this presentation is a brilliant way of getting started.

34. How to Monitor Social Media in 10 Minutes a Day

In ten minutes you can run a mile, eat a snack, or drink a mug of coffee. You can also stay on top of your social accounts. HubSpot shows you how.

35. 36 Content Marketers Who Rock

Want to learn content marketing from the very best? This SlideShare profiles some of the greatest content creators who share their top tips for creating buzzworthy content.

36. Steve Jobs On Marketing: 8 Lessons Every Marketer Must Learn

Pearls of marketing wisdom from one of the greatest minds of our era. Here’s one of our favorites: “Innovation is saying no to a thousand things”

37. The 4 Most Powerful Facebook Advertising Tools Marketers Aren’t Using

Are you missing out on the power of Facebook ads? If you’ve ever wondered what Facebook ads could bring to your business, this is the presentation for you.

38. How to Thrive: A Redefinition of Success

Okay, this one isn’t about social marketing. But it’s an important reminder that life’s about more than going viral. So if you’re ever feeling stressed by social (we’ve all been there!), take a break with here.

39. The Paradox of Exceptional Marketing

Ever wondered why we’re on earth? Or what the Fermi paradox is all about? Or what any of this has got to do with marketing? If so – or if you just like a pinch of crazy to spice up your day – you’ll love this presentation.

40. Enterprise Winning: Big Companies Getting Value from Enterprise Social

We often talk about the benefits of social to small businesses. But how can social be of use to large enterprises? This presentation offers some interesting case studies of big businesses going social.

41. IBM’s Point of View on Social Business

“Social business starts when you put people at the center”. This SlideShare contains some fascinating insights. But IBM – you really need to work on your headlines!

42. Social Content Marketing with SlideShare

SlideShare means business. It’s a brilliant social marketing platform in and of itself. This presentation shares what’s possible with SlideShare, with a focus on SEO, lead generation and integration with other networks such as Facebook and LinkedIn.

43. Building A Content Marketing Strategy

“Wandering works in fairy tales. But it’s disastrous when it comes to lead management.” Without a coherent strategy, your content marketing efforts are likely to fall flat. Save yourself from wandering down the rabbit hole by watching this presentation.

44. 23 Simple Methods to Promote Your Business for Free

Need to make a splash on a budget? Social media is a great place to start. But if you need results sooner, this SlideShare will help you conjure up some fresh marketing ideas.

45. How Growth Hacking Rewrote Marketing’s Best Practices

Growth hacking is all the rage, because it’s a really effective way of growing a business. It’s also ideal for creating viral content. This presentation shows you the basics of Growth Hacking, so you can start to adopt a growth hacker’s mindset.

46. 120 Awesome Marketing Stats, Charts and Graphs

We love a good chart, and this presentation is bursting with them. If you’re into social media metrics, this presentation will make you one happy gal (or guy).

47. The Who, What, Where, When, And Why Of Social Media Lead Generation

What’s one of the main reasons businesses use social media? To find new customers. This presentation gets to the heart of the issue by showing you how social media can help generate leads for your business.

48. 20 Signs You’re Probably Not Working For a Social Business

You might have a Twitter account. But that doesn’t mean you’ve got a social business. Find out whether your business really is social by checking it against the benchmarks in this SlideShare.

49. Get People to Open your Emails

Email is one of the most powerful tools in the marketer’s toolbox. It may be old school, but it’s here to stay.

How can you make sure your emails are opened? Find out in this SlideShare presentation.

50. 50 Random Twitter Rips for Business

These Twitter tips might be random, but they’re also highly effective. Every one is gold, and we’re sure you’ll find at least one you’ve never read before (we found several!).

Content Questions

Your potential customers come to your website hoping to find a solution to their problem…

But before they feel ready to buy from you, they will have questions about your products and services.

You need to adopt the beginner perspective and make sure your website answers their questions, ideally by integrating them seamlessly to the rest of your content.

Convention says you should have a section of your site titled Frequently Asked Questions.

Here’s a more creative alternative: answer their questions with your content.

Questions your potential customer needs an answer to:

  • What if it doesn’t work? What if I don’t like it? What’s the refund policy?
  • Who are you and how did you get to know about what you do? How do I know I can trust you?
  • What does the process look like? Are there appointments? How many? How long do they last?
  • My life looks nothing like the testimonial you have on your site, will this still work for me?
  • How do I know that I need this product/service? And how do I know which product/service to buy?
  • What’s the difference between what you do and your competitors? How do I know I want you and not them?
  • Do I need to prepare beforehand? Or do I need to buy some other product first?
  • How long will it work for? What guarantees can I expect?

5 Bonus Questions

Sometimes it helps to get into specifics. Even if you don’t offer the following services, think about how these questions reflect the concerns of your own customers.

  • If you’re an Acupuncturist: Does it hurt? Do I have to get naked? Will it cure my migraine / back-ache / anxiety?
  • If you teach Yoga: But I’m not bendy / thin / young enough, what do I do? What do I wear?
  • If you’re a Health coach: I want to eat healthy, but I don’t want to eat nothing but kale.

Don’t Forget These…

  • Compassion and understanding. Some of these questions may seem obnoxious, but that’s because your potential customers are scared. It’s your job to reassure them. If you can show them you get them, they will connect with you instantly.
  • Remember: you are the expert. It’s your job to explain to your potential customers how you can help them with your services and products. Try clarifying the concepts, ideas and jargon in your industry, as this will put your customers one step closer to buying from you.
  • If you need perspective on your own products and services try this: check out the website of someone offering a service you want that is unrelated to your industry. Notice the questions that come up when you’re considering hiring someone.

You want to make it easy for them to buy from you by addressing any doubts that stop them from saying yes.

Bizarre Ways to Use Twitter

Most people use Twitter to follow the news, stay in touch with friends and stalk celebrities.

Brands, meanwhile, use Twitter to engage their followers by sharing interesting content.

That’s all well and good. But there’s so much more you could be doing with Twitter. As Nancy Reagan once said, “There’s a big, wonderful world out there for you.” Don’t miss out.

Here’s what you could be doing on Twitter…

Get to the Front of the Queue

When Christi Tasker’s flight from Chicago to London got severely delayed, all the passengers around her started making phone calls to book a new flight. Not many of the were getting far.

Christi, instead of making a call, turned to Twitter. Christi explains:

Ann, American Airlines’s sweet Twitter customer service agent was remarkably helpful. If only I could say the same for the airline attendant who was yelling at passengers… Fortunately, Twitter paid off there, too. When I showed the flight attendant the tweet advising me to move to the front of the plane so that we could deplane sooner, the flight attendant declined. I told Ann, who then suggested I show the attendant the request again. Then she complied.

This won’t work with every company – it depends on how much they’re using Twitter for customer services. But increasingly, it is a way to get fast results.

More and more consumers are turning to social media to complain, and they expect a fast response. Recent research found that 42% of customers expect a response to their social media complaint within one hour. Businesses are aware of this trend – and of the public nature of social media – so many of them are upping their game.

Learn How to Write Concisely

Concise writing is a vital skill in the digital age. If you can’t grab attention and make an impact with just a few words, your readers will go elsewhere.

Tweets are always 140 characters or less. When writing tweets, you’re forced to sift out the chaff and focus on what matters. That’s excellent practice for all types of online writing.

Want to see for yourself exactly how much punch you can pack into 140 characters? Check out the winners of Copyblogger’s Twitter Writing Contest. Also take a look at these attempts at Twitter fiction by some famous writers.

Talking of concise writing, @cookbook shares recipes in 140 characters. Why not follow @cookbook to learn how to cook and how to communicate big ideas in as few words as possible?

Find a New Job

Did you know that more than half of jobs are never publicly advertised? They’re in the hidden jobs market. The best way to find these jobs is through networking.

The key is to network with people inside companies you’d like to work for. Twitter makes this easier than ever before.

Forbes writer Susan Adams explains what to do when you’ve found people to follow in your target companies:

Once you’ve built up a good roster of people to follow, start retweeting (forwarding) intriguing tweets by those people. You can also write notes to them, using the “@” symbol and their Twitter handle. This is a good way to build relationships.

Test and Refine Your Blog Post Ideas

Writing a blog post takes a ton of time and effort. So when you write something that fails to connect with your audience, it’s a double downer. First, because it hurts to be ignored. And second, because of all the time and creative energy you wasted.

Fortunately, there’s a way you can test blog post ideas before you write them up. You’ll find out which ideas resonate with your audience, so you can focus your creative output on those.

Growth hacker and entrepreneur Andrew Chen explains how he does this:

Recently I’ve been running an experiment:

  1. Tweet an insight, idea, or quote
  2. See how many people retweet it
  3. If it catches, then write a blog post elaborating on the topic

Next time you’re short on ideas, why not test a few with your audience, and see which take off?

Write a Book

Thousands of people have used Twitter as a way of writing and publishing the novel that we all have inside. Perhaps unsurprisingly, few of them have garnered much traction.

Far better to use Twitter to get ideas and insight while you’re writing a book.

Author Don Miller suggests four ways to use Twitter to help with book writing:

  1. Tweet a chapter idea and ask if anybody has given the idea any thought. If you hear crickets, skip that chapter.
  2. Got a powerful one-liner? Tweet it and see if it gets re-tweeted. You might turn that one-liner into a complete paragraph or more.
  3. Stuck on an idea? Tweet and ask anybody if they’ve read an interesting article about it. Twitter is a great resource tool.
  4. Use Twitter to summarize an idea. The great thing about 140 characters is it makes you condense your thinking, which is often the essence of good writing.

Network at Conferences

We’ve previously covered how you can use Twitter to sneak into conferences. It looks like a lot of fun – we recommend it!

But you can also use Twitter when you’re attending conferences, as a networking tool. Follow the conference hashtag, and see who’s tweeting about the conference. If you see someone interesting, send them a tweet and ask if they’d like to meet for coffee. It’s a really easy way to expand your circle of contacts.