The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Krissy Brady

Video Genesis Launch

“Plan your shoot, baby. Just plan your shoot.”

This is just one of the simple yet powerful pieces of advice offered by marketing experts Andy Jenkins and Mike Filsaime in their video training program.

For more information about Video Genesis and its amazing benefits, visit www.videogenesis.com.

The two have partnered to create what’s becoming known as the program that will redefine the video marketing industry, and it officially launches today.

The training program is for those who want to promote their brand by creating top quality videos – without spending their life savings in order to make it a reality.

Video Genesis will take you from amateur to professional, teaching you every aspect of video creation in an inspiring and entertaining way.

The pre-launch activities kicked off on June 18th with the first of four sample videos: Do You Make These 34 Mistakes In Video?

In it, they share 34 of the most common mistakes people make when producing their marketing videos. You might not be making every single mistake, but you’re likely making at least 10 of them at any given time.

Using their professional experience in a down-to-earth and comedic way, they offer tips that don’t include buying a more expensive camera, microphone or lighting, but by using simple tweaks they’ve organized into three categories:

  • Geeky
  • Visual
  • Message

As they mention, there are no secrets to creating an amazing video, just things you don’t know yet. This is why they’ve created Video Genesis: to offer you the opportunity to amp up your video production at a fraction of the cost of so-called “traditional” methods.

They go over the most common, easiest-to-fix bloopers, including:

  • What a “cold open” is, and why it’s important
  • The importance of an immediate hook
  • What constitutes good lighting
  • How to frame your shots properly
  • Sound quality – normalize your audio
  • How to properly transition to the next scene
  • The best way to dress, and why
  • and more!

Taking part in this video marketing training will help your brand rise in the ranks. You’ll no longer make the glaringly obvious mistakes that scream rookie, and I guarantee you’ll have a lot more fun!

Just like Filsaime and Jenkins, your passion for your brand will radiate off the screen, and your followers won’t be able to resist buying your products and services.

For more information about Video Genesis and its amazing benefits, visit www.videogenesis.com.

Facebook Changes

No matter how long you’ve been running your brand’s Facebook page for, there’s always room for improvement.

It can be difficult to decipher exactly what changes you should make though, since what works for one brand might not work for another.

Or, a Facebook engagement strategy that’s new to you might be old news in the grand scheme of things. What’s an entrepreneur to do?

Fortunately, you’ve come to the right place! Below are 14 timeless techniques to help your Facebook page grow and prosper:

1. Create an SEO-Friendly About Section

You should incorporate as much SEO-friendly text (i.e. heavy on keywords) in your “About” section. This area on a Facebook Page is the only one the site gives you to include a lot of text, and they present useful opportunities to improve your chances of being noticed by searches for some of your brand’s most important keywords, because in addition to the regular About section (which can include a company overview, general description, etc.), there is also space for basic information, contact information and more.

Crafting an SEO-Friendly Facebook Page
Website Magazine

2. Offer Exclusive Content

A Facebook page is unlikely to be the only presence you have on the Web. But in order to make your Facebook page more popular you should maintain a steady stream of content that is exclusive to Facebook. This can be anything as long as it hasn’t previously appeared anywhere else online. Think of it as a secret track at the end of a CD or an extra hidden away on a DVD.
Whatever form it takes it will give people a specific reason to visit your Facebook page.

10 Great Ways To Improve Your Facebook Page’s Popularity
MakeUseOf

3. Offer a Variety of Content

Posting only text bores people. Try to mix in videos, photos, text updates, links, exclusive content, games, surveys, and coupons.

7 Ways To Improve Results On Your Facebook Page
AllFacebook

4. Optimize Your Images

When you add photos to your Facebook Page, always add a caption describing the photo that also includes your relevant keywords. Whenever possible, include a link in the caption to the most relevant page on your blog or website. This builds links and also moves more fans that important step closer to your website to become a customer.

14 Ways to Improve Your Facebook Page For SEO
MarketingGum

5. Create Sticky Posts

By default, new posts are displayed at the top of the timeline and older posts are pushed down. However, you can take advantage of ‘Pin to Top’ feature to create a sticky post that will always be displayed at the top of your timeline above every other post. This can prove useful in several ways such as creating an introduction, promoting a special offer, or other relevant information.

Facebook Page – 10 Tips for Improving Your Fan Page
Social Media Today

6. Revolve Everything Around Your Fans

To get more comments, tailor your status updates to ask for your fans’ opinions, stories and even advice. The comments will float your post to the top of your fans’ news feeds, giving more fans the opportunity to interact.

5 Ways to Increase Your Facebook Fan Engagement
Social Media Examiner

7. Analyze, Rinse, Repeat

Analyze each post according to content — status update, photo, link to article or video. Analyze each post by time of day posted, and according to phrasing — plain status update versus a question. Also, document each post for the number of likes, shares and comments — or lack thereof. Figure out which posts are most successful for your page and then emulate them over and over.

5 Ways to Maximize your Facebook Reach
Web Marketing Today

8. Use Clear Calls-To-Action

Would you like someone to comment, share, or “Like” your update? All you have to do is ask. Remember: People move fast online and there’s a difference between saying, “Here’s my new Page” and “’Like’ my new Page.” Your engagement rate will go up when you use a clear call to action.

Easy Ways to Get More Engagement on Your Facebook Page
Small Business BC

9. Keep Your Posts Short

Posts between 100-250 characters get 60% more Likes, comments and shares than longer posts.

20 Ways to Increase Your Facebook Page Visibility
Ignite Social Media

10. Share Quality Content by Others

What’s nice about Facebook is that when you share an article of another individual, you can create a notification and alert them about it.
Just write their name in the status, and Facebook uses the “mention” functionality to alert them.

How to Get More Likes on Your Facebook Page
jeffbullas.com

11. Encourage Community to Post Interesting Content

Timeline layout squeezes all fans posts into a square box which will only appear on your Timeline several weeks later. Good news is, now you can publish fan’s post instantly via the ‘Highlight’ or ‘Allow on Page’ option. Big plus for engagement and community-building on Page!

9 Practical Tips to Improve Your Facebook Page Performance
Social @ Blogging Tracker

12. Allow Replies to Comments

Facebook has just made it possible to reply to individual comments on your page, and to have these threaded, rather than having to reply to ‘everyone’ who’s commented on one of your posts. The most popular threads will be automatically shown at the top. This is could be a great feature, although there are some doubters that feel it might be over complicated; time will tell.

3 Quick and Easy Wins for Your Facebook Page This Week
Marketing Twentyone

13. If Scheduling Posts, Learn Your Highest Traffic Times

Choose a reliable stat service that shows the highs and lows of your traffic, and based on it, publish posts at specific hours in the day to see which get the best results. This year, I began using Clicky because it is easy to access information. One the features that I like is: it shows the number of traffic per hour, which gives me a line chart of the whole day on the website.

5 Tips to Improve Your Facebook Fan Page
Scene 360

14. Consistently RE-Engage

It is one thing to ask questions to your fans on Facebook, or to share compelling content that warrants comments, questions, etc. – but it is entirely different for you to RE-engage your community by responding to each comment and question. It is this re-engagement of your community that will keep them coming back, helping them to build stronger loyalty to your brand. Oh… and all of this will help you to rank higher in the algorithm.

The #1 Reason Why Your Facebook Page Isn’t Growing (And 5 Others Too)
Cyber PR

Are there Facebook page changes you’d add to this list? Feel free to share your insights below!

buzzing_it_up_on_facebook

To learn more tricks of the trade, pick up a copy of Social Caffeine’s Buzzing It Up On Facebook. Download your copy from Amazon here. Amazon UK users: get your copy here.

Facebook For Writers

Feeling a little lost on Facebook?

I totally understand, but remember: social media’s only as overwhelming as you allow it to be.

Below are 19 tips and content suggestions for your Facebook page. All are quick to implement so you can start saving time right now. Awe.some.

1. Only Create One Page

You are your brand, so there’s no need to create one page per book or product.

Create a page for your career as a whole, and turn it into an information hot spot for your niche/genre.

2. Personalize Your Facebook Page URL

Choose a custom URL that’s either your name or your brand name (or the same name you use on the rest of your social media accounts).

3. Create a Stellar Cover Photo

Your cover photo should not only captivate your target audience, it should be the visual representation of what your writing career stands for.

For nonfiction writers, you can include your brand name and elevator pitch. For fiction writers, you can include your name and the genres you specialize in.

Switch it up during each career milestone to keep things interesting.

(And of course, make sure to follow Facebook’s cover photo guidelines.)

4. Post No More Than 3 Times Per Day

According to Buddy Media, pages that post 1 – 2 times per day receive 40% higher engagement from their followers than pages that share over 3 posts per day.

Nuff said.

5. Keep Your Updates Concise

Posts around 100 characters or less receive higher engagement rates than longer posts.

6. Ask Simple Questions

Simple questions equal a higher engagement rate.

If your followers can answer your question quickly and move onto their next task, they’ll be more likely to participate in the discussion.

7. Post Fill-in-the-Blanks

Fill-in-the-blank sentences are a fun and easy way to engage with your audience.

Followers will post witty one-liners or offer an honest look into who they are, helping you to better cater to their needs in the future.

8. Post Photo Caption Contests

Post images as they relate to something happening to your character. Have your followers fill in the dialogue.

9. Post Calls-to-Action

Describe a scenario from one of your books, and ask your followers what they would do in the same situation.

Example: “Click “like” if you would do this, or “share” if you would do that.”

10. Learn Facebook’s Photo Sizes Off By Heart

There’s nothing more time consuming than having to look up proper image sizing each time you want to upload a photo to Facebook.

Memorize this list of Facebook picture sizes so you can fluently add photos to your timeline.

11. Post Compelling Photos

I bet you didn’t see this one coming. ;)

Use photos to emotionally connect with your audience, share a behind-the-scenes look of what’s going on with your work-in-progress, or link the photo to an interesting online destination.

12. Share The Quirks In Your Creative Process

Your followers will be compelled to stay in touch with you and support your writing career if they feel like you’re sincerely connected to your fans.

Share quirky parts of your creative process, funny spelling mistakes you found when revising, etc. Have fun!

13. Avoid Using a Third Party App When Updating

According to Mari Smith, when you use a third party app to update your Facebook page, your posts receive less visibility on the news feed.

Even though it won’t always be possible, do your best to update your Facebook page manually.

14. Tell Your Fans What To Do

The question your followers will ask directly after “What’s in it for me?” is “What do you want me to do?”

After defining what your post will mean to them, suggest what to do with it.

Example: Post 3 examples of your upcoming book cover, and have your followers “like” their favorite.

15. Funnel Followers To Your Mailing List

Obviously, one of your big end goals is to sell your writing.

In order to do that, you’ll have to turn your Facebook followers into subscribers, so you can consistently keep in touch about upcoming books and other promotions.

Always (always!) make sure your website address is part of your bio, and include a call-to-action to encourage them to subscribe.

16. Drop What Doesn’t Work

Immediately. You might think your post ideas are amazing, but if your followers don’t bite, don’t annoy them.

Check on your Facebook page insights periodically to find out which posts receive the most responses, and drop anything that’s attracting tumbleweeds.

17. Don’t Obsess

Checking your statistics every 15 seconds isn’t going to make more traffic come to your page.

Focus instead on creating a consistent routine your followers can depend on. Ironically, by not focusing on the numbers, they’ll grow substantially.

18. Reply While You’re Waiting

Instead of twiddling your thumbs in a waiting room or line, put them to good use by replying to Facebook comments via your cell phone.

When you get home, you can dedicate your time on the computer to writing your next masterpiece.

19. Know Where You’re Going

Most importantly, know where you want your Facebook page and other social media accounts to take you.

Why are you building them? To sell eBooks? To find an agent/publisher?

Check out this excerpt from Chuck Sambuchino’s book, Create Your Writer Platform, which includes the suggested number of followers you should shoot for through your platform.

While Facebook isn’t included in this list, it will help you to create concrete, overall goals for yourself.

Quality over quantity people! No matter your numbers, always focus on quality! Quantity is earned through quality.

Which Facebook engagement strategies work best for you? What strategies would you add to this list?

the_10_commandments_for_authors_on_facebook

For more tips to enhance your Facebook page, download the Social Caffeine ebook, 10 Commandments for Authors on Facebook. Download your copy from Amazon here. Amazon UK users: get your copy here.