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Are Your Opinions Worth Money?

by Lori · 2 comments

When will we move out of the space of “everything on the internet should be free”?

I understand why it started.  Early adopters were vying for what little eyeballs there were, once upon a time.  But that time is over.

At what point should you have to pay to get good solid content and strategies.  If you’ll pay to go to a 3 day marketing seminar, why wouldn’t you pay for the same education you can enjoy from the comfort of your home?

Look I’m all about giving as much value as I can to my readers.  However, there is a certain level of engagement where it takes a considerable amount of my time, effort and resources to give you the level of content I believe would really transform your brand.  Most clients on my roster pay anywhere from $500-1000.00 per hour to work with me.  Granted it’s a hands on, very personalized engagement easily translated to the bottom line.  But many times they ideas I share with you, come from the experiences I had with them, using their marketing dollars to experiment and test a multitude of marketing ideas.

Where would you draw the line and how do you decide what you will “pay” for?  Or better yet, what would you like to charge and why?

For instance, a couple of weeks ago, I wrote a blog post about gaining respect for yourself and the PR industry. In it, I talked about how to learn and really understand how a company makes money so you can have conversations with the CFO and be invited to the investment table (vs. seen as an expense). Based on the feedback we received on that post – in comments, on Twitter, and via email – we decided that financials should be the topic of our next webinar (Feb. 22, if you’re interested in attending). And we’re charging for it.

Why? Because it takes A LOT of our collective time to put together a webinar (a blog post takes an hour of my time; a webinar takes many hours of all of our time) and because it’s content that is customized to what you want and need in your career growth.

Read more here…

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{ 2 comments… read them below or add one }

Gini Dietrich February 8, 2011 at 9:12 pm

Hey! There she is! I loved the comment you left on Spin Sucks and how you’ve elaborated it here. For those of us with service businesses, there are two business model: The hands-on, high touch model where people pay for your time and the one-to-many approach where people pay for your expertise, but you don’t have to hold hands.

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Lori April 19, 2011 at 4:28 am

Thank you Gina – Spin Sucks is one of my favorite blogs and I need to stop by more often! I teeter totter between my blog and working my butt off for clients – they set up this part of my blog to have a separate login which I just figured out today! I can’t believe it missed this – please forgive me. 🙂

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