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Are You A Beer Or Glass Of Champagne?

by Lori Taylor · 9 comments

A beer reminds me of college, ah the good ole days.

A beer sounds good with pizza, so comfy.

A beer also makes me think of fat bellies and old guys in recliners with white t shirts.

Why?

I have no idea – but that’s the point.

Most people don’t stop to think about why they feel the way they do about a brand, product, service, or even other people – that my friend is branding 101.

Champagne makes me think of the color pink.

Ladies who lunch.

Fun weddings and celebrations.

It makes me want to eat cake – by the side of a pool, wearing Prada pumps. For whatever reason, I get giggly just thinking about a fun light sparkling glass of the bubbly.

Champagne and beer are not something I compare as they are clearly classified differently from me.  I’d drink them for different reasons, but I’d never compare or contrast them to each other – they don’t fit into the same scenarios, making them mutually exclusive.

If you know anything about branding, I’m sure you’d agree this is pretty basic stuff. Yet I see people raping and pillaging their personal brand online all in the guise of “doing business” and I find it shocking.

I hear way too much the words, “I’m still trying to define who I am online”, and it baffles me.

What does that even mean? Unfortunately I think we know what that means, lack of authenticity.

“Inventing” yourself is something kids or actors do.  Not real people with real personalities who stand for something.  You are who you are.  You do what you say and say what you do.  It’s called, shhh, having brand integrity and groan…being consistent.

As protective as you have ever been of any branding of any product or service you have worked on – you should be 100 times more focused on knowing who you are and ensuring anyone who meets you is crystal (not to be confused with Krystal) clear as well.

The bottom line is:  if you are hard to translate, you are hard to share – which is the kiss of death to anyone “online” or even offline nowadays.

Some of us sell ourselves too dearly; others too cheaply. Many of us even fail to keep ourselves sold a large part of the time. The quality of our goods is not the best and so it is often returned or undesired. There are many things you are selling that perhaps you don’t realize. Have you ever stopped to think that you are selling your appearances, your dress, your carriage, your conversation, your optimism, your mental attitude toward life, toward work and toward others? The quality of the merchandise you offer and the price you desire will indicate the sort of character material you have manufactured or accumulated.

Read more here…

Lori Taylor

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{ 8 comments… read them below or add one }

Ayngelina January 8, 2011 at 7:50 am

You know I think I may be beer. While I’d love to strive for champagne I’m definitely not a lady who lunches or an outrageous personality. I’m more comfortable than luxurious, pretending to be otherwise well, would just be pretending.

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Lori Taylor January 10, 2011 at 7:35 pm

I like to be comfortable too and can totally relate – champagne is fun every now and then, but I prefer the beer side of me. 🙂 Thanks for stopping by!

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Tracy O'Connor January 8, 2011 at 5:55 pm

You’ll never go wrong being who you really are. Forget being who you think you should be or who you think other people want you to be. It might seem smart to try and emulate the character of others who are successful, but you have to remember that there are thousands, if not millions of people out there looking for somebody just like you.

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Sean January 9, 2011 at 7:42 am

I’m both beer and champagne, depending on who I have coming over for dinner.

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Lori Taylor January 9, 2011 at 11:24 pm

Sean Platt – we both know it’s really tequila.

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James Schmeling January 10, 2011 at 7:25 pm

I’ve struggled with online presenting of who I’ve been in the past and what I’ve done, versus who I am and what I’m currently doing, versus what I’m expert at and want to do more of, perhaps not doing right now. And that’s perhaps indicative of naiveté, or lack of experience with branding, but not of lack of authenticity.

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Lori Taylor January 10, 2011 at 8:30 pm

I love this comment James! This is who you are – just someone who puts it out there. Not maybe comfortable tooting your own horn from the past, but yet smart enough to know people need a foundation of where you’ve been to give you context. HOWEVER, if you just starting doing what you want to do more of, helping, commenting and asking the right questions, with the honest answer of – I’m an expert at x, an enthusiast of y which is where I’m looking to expand and build my expertise – how can I help. No one grows doing what they’ve always done – as long as your heart is in the right place, people really love someone who is trying. Cheers!

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Lori Taylor January 9, 2011 at 11:25 pm

That is so true Tracy – say what you do and do what you say – and always show people you care. Typically champagne and beer both influence the latter to happen too much. 🙂

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