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About Team Caffeine

by Team Caffeine · 1 comment

About Social Caffeine

When it comes to your brand, decaf just won’t cut it.

Social Caffeine offers blogging tips, social media methods, marketing advice, and engagement strategies to help you optimize the buzz in your life.

The best way to have a massive impact on the world doesn’t come from playing it safe. Too many people today hedge their bets with plan Bs, Cs and even Ds. It gets so convoluted at times you forget what plan A even was.

Playing to win means you keep your eye on the ball and you swing for the fences. And while winning might not be everything, we believe wanting to is!

Just like the famous beloved champion race horse Secretariat knew that magical day when he won the Triple crown, averaging speeds of 37.5 miles per hour, out in front the entire time racing only the wind and crossing the finish line 31 lengths ahead of the nearest horse… only you set the limits of what you can do!

Social Caffeine is a different and better brew because it:

  • advocates personality over conformity
  • understands good outcomes require smart processes
  • concentrates on brand potency, not brand commoditization

About Lori R. Taylor

Unshackling my soul from the corporate world with a leap of faith in 2009 I started my own direct response focused social media agency in Cincinnati, REV Media Marketing LLC, coining the phrase given to me by my young son, “You bring the rain, we’ll make it pour.” I learned to run my own race from my heart, with the mantra, “say what you do and do what you say, and always show people you care.”

Everything I do is fueled by these beliefs. From angel investing in disruptive startups (like Klout) to motivational speaking to marketing consulting, I always want to challenge myself, my friends and my clients to “run your own race”; cautioning you to never change who you are.

Social Caffeine is the platform I’ve created to bring these beliefs to life – to your brand. Specializing in Social Caffeine, a personalized, premium grade approach to social networking and digital brand management that captivates the hearts and minds of your audience. Social Caffeine is social media with soul that energizes to monetize your message and makes your brand buzz worthy.

Recently a client asked me how much it would cost and if could I guarantee results.  They wanted me to promise I could transform their marketing strategy into a heartfelt game changer that went viral all over the web.

And I gave them the same answer I’d give to anyone who asked…

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t.  Just remember, fans are vanity and sales are sanity. It’s up to you how crazy you can afford to be. Focus on being extraordinary but relevant to build the best buzz for your brand you can.”

About David Masters

David is our lead writer, idea spinner and super-blogger. A former newshound, he loves chasing down stories of businesses who are doing social media right and sharing those stories with the world.

As he pens thousands of words every day you’ll find his inky fingerprints all over the web at blogs from ProBlogger to Men with Pens to The Change Blog. WordPress is pretty much his second home.

When he’s not writing, he likes drinking hot chocolate, people watching and reading books on anything except math or biology. All this reading helps him work out what makes people buzz, so he becomes a better marketer and writer.

He’s British, and he lives in Wales, but we don’t hold that against him.

www.davidgmasters.com
@davidgmasters

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David Masters is our lead writer, idea spinner and super blogger. He’s British, and lives in Wales, but we don’t hold that against him. Follow David on Twitter.

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