Today, I’m going to give you a walkthrough guide to getting noticed fast.
It’s a way of keeping yourself top of mind for people with a big reach or important contacts, so they can help you spread your message or grow your business.
The technique gets you noticed by the movers and shakers in your niche and gets them on your side. It’s a tactic that can work for anyone, but for it to be as effective as it can be, you must know what your niche is, whose attention you want to get, and why you want to get it.
The technique, in a nutshell:
Let people know you’re thinking of them, that they have your attention, and that you like them.
The more you do this, the more you’ll come to mind for the people who’s attention you want.
It’s the online equivalent of a friendly handshake, a wink in their direction over the table, a handwritten thank you note, or a big welcoming smile.
The psychology behind it is simple, when you show other people you like them, chances are they’ll like you back.
A bit of their magic rubs off on you… and the more magic dust you gather, the faster you’ll grow
(This works best when you know someone manages their own social media accounts. If they employ a social media manager, then you’ll only get noticed by the manager.)
The Tactic Explained
Here’s how to get noticed, and there are just two parts (I told you it was simple):
- Help them out by sharing (and complimenting) what they’ve created
- Thank them for helping you
What does this mean in practice, as you sit at your social media dashboard?
1. Sharing and Complimenting
- Link to their blog posts from within your blog posts. If you do this regularly, they’ll start to take notice. Note: Only do this if the links are valuable to your readers and relevant to your blog posts/
- Tweet their blog posts with new, witty headlines or a short review (e.g. “I found this helpful”). Let them know you’ve done this by tagging them in your Tweet.
- Retweet and favorite their tweets. Very few people favorite tweets, so if you do this regularly, you will stand out.
- Tag them in your Facebook updates [Note: This has the added bonus of getting more eyeballs on your update, as your update will show up to their fans as well as your fans]
2. Say Thank You
- Comment on their blog posts. Thank them for what they’ve written, and add value with your own insight on the blog post’s topic.
- When you find their tweets or Facebook updates helpful, funny or inspiring, hit reply and send a thank you note. Say why you found it helpful.
- Advanced tactic (this is a powerful tactic, but only use it sparingly, and only after you’ve followed the previous tactics). Write them an email to say thank you for their work. Keep it short, but give specific examples of how they’ve helped you. To encourage them to reply, include a question about their work that’s easy to answer.
Why This Works
Familiarity. The more you see something, the more you like it, the more you trust it, and the more you think it’s valuable.
By showing other people they’re important to you, you’ll become important to them.
And once you’re important to them, they’ll want to help you out.
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