As you develop your strategy for social media with soul, you’ll quickly become acquainted with Facebook, Twitter, Google+ and LinkedIn in your day-to-day life. You’ll say hi every morning and perhaps every afternoon too. But what if you want to get closer, become friends, catch a glimpse of their soul?
Well, today, that’s exactly what you’re going to do. Right now.
Knowing the soul of the social media big players can help you cultivate soul in your own social media strategy. By seeing why they exist and what they’re about you can discover new reasons and ways to use social media. And buzz it all up with a dose of soul.
It’s time for a heart to heart talk with social media’s big guns.
Let’s have a roundtable, where they can tell us what they’re about.
So Facebook, you can go first.
Facebook: We give people the power to share and make the world more open and connected.
Thanks Facebook. And you, Twitter?
What’s up Twitter?
Twitter: We’re not sure what we’re about. Our mission statement is a work in progress.
Okay, thanks for your honesty. What about you, Google.
Google: We’re not evil.
Sure. We never said you were. We’re just asking what you’re about.
Google: Oh, right. We want to organize the world‘s information and make it universally accessible and useful.
Thanks Google. Now Pinterest?
Pinterest: Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people.
Now that’s interesting. And what about you, LinkedIn?
LinkedIn: We want to connect the world’s professionals to make them more productive and successful.
Sounds good to me. Thanks guys and gals.
Social networks [IN UNISON]: You’re welcome.
Woah, *INTIMACY* What was all THAT about?
Don’t worry, we know social networks aren’t real people. But you’ve learned a lot from talking with them, asking them to share the visions from their souls. Didn’t you?
First, from Facebook, we learned that social media with soul is about relationships and connecting people. Your customers are real people, and social media gives you a one-to-one relationship with them. Use it as an opportunity to listen to them, find out what they expect from you, and build trust. Don’t use it to yell at them. Yelling ruins relationships.
Next, from Twitter, we learned that social media is an experiment. We’re all still learning, there are no clear rules, and any rules that anyone sets are liable to change the next day. As social media expert John Haydon says
“If you’re not confused about social media, you’re doing it wrong.”
Seriously, it’s okay to be a work in progress. You don’t have to know everything to be good at social media.
From Google, we learned that social media is about sharing useful information. If you’re not using social media to give your followers something that’s useful and relevant to them, what are you doing there?
Pinterest taught us that social media with soul is about sharing. We live in the age of the freeconomy and the gift. If you want to build a customer base in the 21st century, you’d better be giving some of your most valuable stuff away. Not all of it, but enough to show your customers you’re worth listening to.
And LinkedIn? The lesson here is that business and soul are not enemies. They can even be best buddies. Marketing doesn’t have to be about selling out, it can be about creating relationships, sharing with soul, and giving other people what they need to be productive and successful.
Over to You
What did you learn from today’s heart-to-heart? What’s your mission and vision when you use social media?
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