It also used to be, short of having naked photos of gatekeepers, coupled with a calculating cold call strategy, if you didn’t belong to their church or gym (or have incredibly deep pockets to grease palms), your chances of connecting to influential people in your space were um, nil; unless you got lucky.
The internet has begun to level the playing field and changed all of that.
CEO’s, CFO’s, VP’s, celebs you name it – they are Tweeting and Facebooking to their heart’s delight, If you play your cards right, you can get their attention by being relevant, extraordinary and consistent.
This article by the rock stars at Junta42 have given you a 10 step road map to using all the bells and whistles (from the latest and greatest in free technology) to start politely stalking the influencers in your space.
Find a way to help those who you want to help you by providing relevant comments and giving sincere support to their communities if you want to make the connections you’ve always dreamed of, but never thought possible, until now…
Why is an influencer strategy so important?
- It can help drive your social media execution.
- It can be a core part of your search engine optimization strategy.
- Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.
There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.
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