Pinterest is an arresting social network, and not just because of the stunning images on the site.
Pinterest’s 70 million users around the world are big spenders. When a Pinterest user splashes the cash on a product she discovers on the network, she spends an average of $140-180 per order. This compares to $60-$80 on Twitter and Facebook.
What’s more, the average US-based Pinterest user follows nine retailers on the site.
If you’re hawking your wares online, Pinterest is the place to be. Here’s how to make the most of the network.
1. Complete Your Profile
Pinterest is image heavy, so using all your text real estate to maximum effect is vital.
Fill out profile, including a description of your business, a link to your website, and a photo or logo. It’s basic stuff, but it’s over overlooked.
2. Describe Your Pins
Always add a description for every image you add. Descriptions are searchable, so the more you say about each image, the more likely people will stumble across your pins through search.
Additionally, be sure to add appropriate tags to your pins. Pinterest tags are created by putting #hashtags in the description.
3. Share the Love
Use Pinterest only for self-promotion, and your boards will flop. Pin blog posts, articles, websites and images your followers will find useful – and not just from your own blog.
4. Make Your Boards Specific
Far better to have a board of English Rose Gardens than simply a Gardens board. The more specific and unique you make your boards, the more attention they’ll get.
5. Check Out How You’re Getting Pinned
Search Pinterest for your blog or website, and find out what people are pinning. You’ll discover what your audience wants more of, or finds most interesting on your site. It might be different from what you imagined!
6. Choose Colorful Images
Research by Curalate found images with multiple dominant colors get over 3x more repins than images with a single dominant color.
Additionally, images with warm colors (red, orange and brown) receive twice as many repins as images with cool blue.
7. Reach Out to Other Pinners
It’s a good idea to view Pinterest as a networking tool. Sharing pins from other people, or pinning content from blogs other than you own, is one way of reaching out.
You can also tag users in your comments. If you want to get the attention of an influencer, and you know the type of images they like, this is a great strategy for getting noticed.
8. Cross Promote Your Pinterest Boards
Let your Twitter followers and Facebook fans know about your Pinterest page. Every so often, share your latest or most popular pins on Twitter and Facebook.
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