This is a guest post by freelance writer Teddy Hunt.
There are more than four billion views on YouTube every day.
Video marketers want to capture as many views as possible, and creating a viral video is one way to ensure that you’ll get the mass exposure you’re seeking. Here are a few ways to make sure your video will spread like wildfire.
1. Appeal to a Universal Experience
A video that pokes fun at or parodies a universal experience has better odds of being shared.
Create content surrounding a topic that people can relate to, such as drinking coffee, getting out of bed, or going to the office. Make light of an otherwise unpleasant situation and put a funny spin on it.
Positive videos are more likely to be shared than those containing sadness or negativity, so keep it happy.
2. Be Off-the-Wall Crazy
Some of the most viral videos in history rose to fame simply because they were so wacky. If you want to make your video go viral, throw caution to the wind and use your imagination. The weirder the content, the more likely users are to share your creation with their friends.
Think “Leave Britney Alone” or the Dancing Baby video. Dress up in a completely ridiculous outfit and make a total fool of yourself for the world to see.
3. Offer “Candy with the Medicine”
Mekanism is a company that has achieved massive success creating viral videos. Their philosophy is simply to offer “candy with the medicine,” or to disguise a valuable message within an entertaining context. It’s the entertainment factor that will drive shares.
If you can cleverly include your message while entertaining viewers at the same time, you’ve got the recipe for viral video success.
4. Go with the Unbelievable
Creating a visual that blows the mind is a surefire way to make it viral. You’ll have to use some creative editing techniques, but people are intrigued by the impossible. Viewers will wonder how you did it and debate whether the content is actually legit or if you used some fancy imaging techniques.
5. Insert the Cuteness Factor
Babies and cuddly animals are always a draw for viewers.
Whether you’re making cats and babies dance or talk or simply showing off their irresistible lovableness, cute and cuddly creatures are an attention-grabbing feature.
6. Show Off Your Digital Animation Skills
Amazing visual effects are a draw for viewers. If you have mad video editing skills, use them to your advantage. Use everyday objects in unique and interesting ways, such as animating a child’s toy or other inanimate objects.
Creating a viral video is part luck and part skill. Whether you’re creating a video just for entertainment or you have a valuable message to share, there are some surefire tactics to help launch your video to viral status.
Choose between the crazy and the sophisticated, or use a combination of both.
Teddy Hunt is a freelance content writer with a focus on technology. When not behind a computer, Teddy spends the majority of his free time outdoors and resides in Tampa, Florida.
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