Facebook seems to be the place to be. I say “seems to be” because every day I get asked to like new fan pages, ads are in my face daily and the like button is crack for marketers. But once someone likes you, what do you do next?
Do you hear crickets chirping?
That’s what I thought.
You must have an integrated strategy. There must be a plan to engage your users and get the participation you need at your page to spread your content. If you plan only includes Facebook, or YouTube, or Twitter, then you are not leveraging your marketing resources well.
Understanding your niche and who is talking about your type of products at the respective platforms is paramount for your product’s profits and performance. By using a multi-prong approach, connecting the dots between your website, a blog, Facebook, LinkedIn, YouTube and Twitter, and targeted your content strategically you can ensure that every dollar is being maximized.
But to focus only on one is a huge mistake, and not connecting your campaigns through multiple channels is a monster mistake no marketer should want to continue to make.
However, you can’t safely assume that Facebook is the only or best method of content distribution. Social media is a hot market right now and use of these channels are not a bad thing. Though a strategy of a few tweets and a fan page update will not get you to your goals. Ultimately there is no singular model that is always the ideal for any company but a few points to consider include:
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