#1 All Followers Are Not Created Equal (most are a waste of time)
Most of us have learned the hard way “size matters” (I simply couldn’t resist – pun intended!)
But seriously, do you know who you’re engaging with?
Do you know who you SHOULD be talking to?
Yes there are uncovered gems out there – of course there are! But let them find YOU because you are in the right places doing the write things. Including, asking questions, actually reading the posts you retweet with helpful comment and responding to legitimate inquiries from your followers.
Just spraying and praying for the best is probably the #1 most newbies make when on Twitter.
A great service for this is MarketMeSuite, which Jeff Bullas says at his blog, “It boasts a ton of great features that make it well worth giving a go. You can create reply campaigns, pull in RSS feeds and compare the Klout score of the users you are interacting with you. On top, you can also collaborate with other’s through the App’s multiple user setting.”
Image originally posted on Bit Rebels
[This Infographic was put together by designer Michael Neff.]
That’s when I started to look around. There are some rather interesting numbers being thrown around, especially those that are whispering about the number of followers people have. If you follow someone, you at some point expect them to follow you back. That has become the moral sense of the whole thing. However, there is a little secret hiding behind that Twitter curtain that you will be quite surprised about when revealed. According to the data provided byPureWire, Twitter has a dirty secret for you.
#2 Twitter Done Right Can Have More Impact On Your Brand Than Facebook
[NOTE: I do NOT participate in these at all. And it’s a MISTAKE.]
Your goal for 2012 should be to find the best tweet up you could join and participate in each it every single week. This allows you to establish more of a one on one rapport with your peers.
I’m going to do my best to do this starting this month, if you want to join me send me a tweet with hashtag #socialcaffeine with best time of day and let’s make it happen!
(I’ve heard that Google+ hangouts are equally as powerful and less crowded.)
Image originally posted on Blue Clay
Twitter users understand the game and we want to reward people and brands who play by the rules and go above and beyond. Check out these statistics from ExactTarget:
- 17 percent of Facebook users are more likely to purchase from a brand after “liking” it.
- 21 percent of Facebook users are more likely to recommend a brand after “liking” their page.
- 37 percent of Twitter users are more likely to purchase from a brand after becoming a follower.
- 33 percent of Twitter users are more likely to recommend a brand after becoming a follower.
#3 Twitter Is Dangerous: Look Before Your Click
I make it a policy to NEVER click on a link from a DM even if I know a person because people’s accounts have been hijacked. I first DM them back to see if this was sent by them.
Secondly, I almost NEVER click on a link from an untrusted source in my Twitter feed, period.
#4 Twitter Is The Lazy Way To Blog (That’s why I love it!)
Ok, so you might not be lazy – you could just be BUSY. And that’s ok. As long as you’re consistent, follow the rules and are kind to the people who engage with you, it’s better than doing nothing.
When I first started in Twitter back in 2008, I had NO BLOG. But I was a voracious reader. So I picked a topic I felt I could add value to and stayed focus. Nothing about where I ate, who I dated or how my life was going. Just relevant and helpful tips to get you started in social media.
Pick a topic – ONE. Find obscure tips or give original short ideas and be consistent. Retweeting Mashable, Problogger or Social Media Examiner, while admirable to support the blogs (and you should do it – if you read it and use it – shout it!) is better than nothing. But it won’t get you much.
Add a thought. No matter how short. Just add value.
Image originally posted: Tweeterism
[NOTE: It’s now a go daddy landing page and no longer live.]
#5 Twitter Is The New Google
Ok, maybe not quite. But do this.
1. Do a search on your company name and Google and see what happens.
2. Do one at Social Mention, http://socialmention.com
3. Heck for fun, search Lori R Taylor. Even though I have hundreds of articles at my blog, what comes up includes content from Twitter, Facebook, etc.
The point is, you can’t ignore your customers opinions, you can’t beat or delete them (that’s another whole post – but just ask brands on Facebook who have tried this – bad, very bad) so you might as well join them.
Plus with the new Google search parameters weighing social so heavily, how can you afford NOT to?
Image originally posted on Zengage, The Zendesk Blog
Note to use this image they ask you to use embed code, but I couldn’t get that to work, so I created link from it. In addition, in return for using this image, I’d like to give the service at Zen Desk a huge shout out by saying they are highly recommended by several 7 figure earners online (that I know personally).
So if you need help managing your business online., Zen Desk has great customer service packages you can buy so you don’t have to handle that inside!!
It’s very affordable and really frees you up to do what you do best – your core business! They are big Twitter fans, and have a nice article to support this wonderful infographic…
The brilliance of “140 characters or less” is now being shared by more than 100 million users. Say anything you want, and you automatically “BCC” the World. And more and more of us are choosing to say things that are directly relevant to businesses and to the relationships that they foster with their customers. If you want to learn about products, you are among the 42% of all Twitter users. If you provide opinions about brands and services, you fit in yet another 41%. If you are looking to buy an ERP, or a movie ticket for that matter, you are among 21% of us all! The takeaway is clear – the conversation is on – and whether or not you as a business take an active part in it, is up to you.
Are there any infographics I missed you have found that do a great job of helping improve the experience at Twitter? If so, please provide the link below.
If you want to do more infographics, I highly recommend checking out some of the provides at Fiverr.com who will do this for you for $5.00. It’s your job to provide them with the stats you think matter and write a blog post to support it – but if you suck at graphic design this is a quick fix.
- 14 Fantastic New Facebook Infographics in 2011 (hubspot.com)
- RETWEET: A Visual History of Twitter [INFOGRAPHIC] (indiginous.wordpress.com)
- How To Get More Followers On Twitter And People To Click Your Links Within Tweets [Infographic] (thetechnologycafe.com)
- Most Users Click 2 Minutes After Content Is Shared [Infographic] (hubspot.com)
- How to spot a fake Facebook profile (infographic) (zdnet.com)
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