This is a guest post by Emma-Julie Fox of Pitstop Media.
Everyone loves Twitter, but not everyone knows how to get love from Twitter.
It’s not uncommon to see business owners and online marketers grimacing over their lack of Twitter results. Not only are they failing to generate any real leads from their efforts on Twitter, but many aren’t even able to attract the kind of attention their business needs.
If you’re really serious about making your inbound marketing strategy work, then you can’t give up on Twitter or any other social media platform.
As long as you know how to make the platform work to your advantage, then you can successfully drive your sales up with as little as six hours online each week.
The first thing to do is to reexamine how you use Twitter. Twitter users generally look for information and conversations that can shed some light on a question they have. It is advisable, then, for you to engage in conversations more and do shoutouts less.
Sure, open house information can help attract the attention of your target followers to begin with. But, you can’t just keep posting that kind of content and expect to keep your prospects’ interest. You have to establish your expertise in the industry by engaging in meaningful conversations.
Remember that your followers aren’t there to view commercials; they’re there for information and support. You need to give them the assurance that you’re there to address their needs and not just to sell your products or services. Following are some tips on how you can ensure that your Twitter account helps you build a strong online presence:
1. The Looks Have It
If you really want to have positive Twitter results, then you need to veer away from generic Twitter accounts. Make sure your account stands out from the crowd and bears your unique identity. To begin with, use your own photo as profile picture to make your account more personal and to give a face to your business. Your profile picture as well as the graphics that you use in your header and background must be of excellent quality.
(Note: Excellent quality does not mean overly glamorous. In preparing your Twitter graphics, bear in mind beauty lies in keeping things simple.)
Customizing your profile also means completing your Twitter Bio. Be sure to maximize the 160 characters allowed by the site. Include target keywords to make it easier for prospects to find you. Don’t forget to indicate your website and provide contact information as well, so prospects can visit your site directly.
You may need to spend a couple of hours on your profile, but it’s essentially a one time effort only.
2. Quit Whining and Share Some Love
Make sure your tweets are always informative, interesting, and useful. Refrain from posting about things that are unrelated to your business or to the needs of your target market. Tweet on a daily basis if possible. Remember that people aren’t likely to keep following someone who only tweets once or twice a year.
Make sure not to use Twitter as a complaint board though, as no one appreciates a whiner. Use some tweets to share your links as well as links to other related content. When people see that you’re willing to share even posts by others, they’ll be assured that you’re truly willing to help and that you’re not simply promoting your business.
Use hashtags and special characters, and make sure you leave enough space for re-tweeting.
Ideally, you should spend at least 2 hours a week on content research. Actual tweeting doesn’t requite more than 15-20 minutes a day.
3. Ooze Confidence and Clarity
Encourage your target audience to follow you on Twitter by posting clear and consistent tweets.
Sure, hashtags can be quite useful, but that doesn’t mean you should use them in every single tweet. Refrain from using them within a tweet, as they can make your message difficult to read.
You should also try to avoid making comments that are unrelated to your business or the industry you’re in. It may also work to your advantage if you’re familiar with Twitter lingo, as users will feel more comfortable conversing with someone who speaks the same language.
4. Chat Up Your Followers
It is true that you need to engage your followers in order to become truly successful at online marketing. Remember, though, that you need to engage in a wise manner. For one thing, you have to be careful not to follow too many users, especially if you haven’t built up a good number of followers just yet. A low follower count coupled with a high “Following” count won’t inspire confidence in your viewers.
Re-tweet only the most interesting posts and join conversations with those who have a lot of followers so you can also increase your following. Of course, it’s also important to follow only those who have a direct connection to your business. This will increase your relevance and make people appreciate your brand as a serious player in the industry.
More importantly, respond to questions directed at you to assure your followers that you are concerned about their needs.
Sifting through your tweets, tracking your mentions through the @connect tab on your profile and identifying influential followers shouldn’t take you more than 2 hours a week at the most!
5. Give Out Your Mobile Number
Many people use Twitter on the move. It is seen as a quick way to get the latest updates about topics they’re interested in. As an online marketer, you’d do well to take advantage of the Twitter applications on your mobile devices as well. This way, you can make sure you’re always on top of what’s happening not only with the people you follow, but also with your own followers.
Your target audience will be sure to appreciate the fact that you’re available to address their concerns practically round-the-clock.
The best part of going mobile is that you can work on your twitter marketing whenever you get some free time in the course of your day.
Since you’re using Twitter to reach out to your target market, don’t forget to say thanks whenever someone appreciates your tweets enough to re-tweet them. Knowing that their help is appreciated will make your followers want to help promote your business even more.
Perhaps the simplest way to put it is that you should treat your followers the way you would want to be treated. Answer their questions promptly and be courteous at all times. You will surely see the difference soon enough.
Emma-Julie Fox writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media has been helping businesses across North America successfully increase their search visibility. If you want to invite the author to guest post on your blog please contact www.pitstopmedia.com.
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