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5 Methods to Write Blog Posts Readers Love

by Team Caffeine · 3 comments

Blog Posts Readers Love

Most bloggers write to be read. If that’s your aim, you must create content that your audience loves reading.

Here are five methods to write blog posts your readers will love:

1. Think Bite-Size

Blog posts come in all shapes and sizes. It’s not length that matters but the value of the information you share.

That said, as a general rule, you can pack more value into a long post.

How can you keep attention for hundreds or thousands of words? Break down your article into bite-size chunks. The simplest way to do this is through headings and paragraph breaks. You can also break your article down into stories.

2. Appeal to Visual Learners

Most blog posts these days include an image, but the more images you feature, the more engaging your blog post. That is, as long as the images are relevant to what you’re writing.

You can use images to:

  • Tell a story
  • Convey a metaphor
  • Illustrate your headline
  • Evoke emotion

As well as keeping readers engaged, images help visual learners store away what you’re teaching them.

3. Find Out What Your Readers Want

Many bloggers make the mistake of assuming their blog is all about them. This is a mistake because it’s only half the truth.

A blog is a community of interaction between you, the writer, and your readers. If your readers don’t benefit from your blog, they’ll go elsewhere. There are plenty of other sites where they can find what they want.

So if you want to build a loyal tribe of readers, you must find out what your readers want. You can do this by:

  • Paying attention to their comments. What do they ask you about?
  • Asking questions in your blog posts.
  • Setting up a survey, for example on MailChimp.

Reader feedback is invaluable. With it, you’ll flourish. Without it, you’ll struggle to create engaging content.

4. Open With a Hook

Most bloggers these days know all about the importance of writing great headlines. But how long do you spend crafting your hook?

Your hook is the opening sentence or paragraph of your blog post. It should arouse curiosity and pull your readers in – otherwise you’ve lost them before you’ve started.

Hooks can be:

  • A quote
  • A question
  • A fact
  • A statement of a problem facing the reader
  • A promise of what you will offer your readers in the article

5. Try the Reverse Pyramid Approach

The reverse pyramid is the structure journalists in newsrooms all around the world use when they need to hammer out an article fast.

To create a reverse pyramid, you top-load your article with the most important information first.

Why would you do this? On the one hand, it increases your chances of losing a reader halfway through your article. On the other hand, it shows you care about your readers’ time. You’re helping them find the information they need as quickly as possible.

Over to You

What methods do you turn to when you’re creating a new blog post? Do you have a secret sauce to make your posts extra special?

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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{ 2 comments… read them below or add one }

Sean Twomey February 27, 2014 at 3:16 am

Thanks for sharing. I really enjoy reading your posts because they are clean, simple and concise written in short paragraphs – always with great ideas and valuable insights. A pleasure to read. Just by reading your posts I learn how to write better blog posts.

One other thought I have is the following. Apparently for SEO reasons Google likes long form posts. Is this true? What would be the best way of offering your readers the best of both worlds – perhaps a short concise summary/list first, followed by more details, if they want more details? Of course depends on the topics and context. What are your thoughts?

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David Masters March 24, 2014 at 6:48 am

Thanks Sean. Yes, long-form posts are almost always better if you’ve got the time to write them. Then once you’ve written them, you can break them down into “bite-size” sections.

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