Does everyone welcome your opinion, or do people visibly scamper when you climb on your soap box?
Are you a consultant, or someone people frequently come to for advice?
Guess what – you ARE a brand!
You don’t have to spend money on branding to be a brand. But maybe you should, because people are labeling you whether you like it or not based on your behavior, and yes, the way you look.
Whoever said people don’t judge a book by it’s cover had it all wrong – that’s ALL they judge it on!
Most people don’t try too hard unless it costs them money or time – then they work harder to make sure they get what they put in.
In respect to personal branding, you should seriously consider making sure your website, blog, etc. look and feel like YOU. If it doesn’t, pay to have a designer fix it. Sites like 99design and even fiverr have made it incredibly affordable to get great designs for pennies on the dollar. Pay someone to edit your writing (trust me ALL good writers use a second pair of eyes, some even a third). Get organized with your approach and have a plan.
In the meantime, consider the following things about what your personal brand is really saying…
Are you taking the time to ensure your online engagement is an honest reflection of who you are?
Can you live with the snarky, or happy-go-lucky style you’re managing online?
Could you be the same person if you were in a room with those same, oh let’s see, 10,000+ people? (Do you really walk the walk?)
I do. What you see is always what you get.
I’m probably considered by people who know me well, much nicer and more generous than I might seem online because the way I write can be a tad sarcastic (you think?), but that’s because I like to make people think and laugh at the same time. That’s MY brand. If I get a LMAO, LOL, or a “OMG you just made me cry I laughed so hard” – I literally think “my work is done.”
I’m outrageously authentic. Whether or not you think that’s a good thing is entirely up to you.
One thing I know for sure, business IS personal. It should be FUN, REAL. But most of all, it should have LONGEVITY. If you’re ready for some more “brand new” thinking, please read more from the guys at Business & Leadership for an excellent breezy read on why you are a brand no matter what YOU think…
“Everything is a brand, whether you like it or not. The definition of brand is: the sum total of impressions, opinions, attitudes and associations people have about anything. If you follow that, then the local shop is a brand because people have impressions about it in the same way they do about RTÉ or Persil washing powder. Universities now have to manage their brand images too because of increased competition for students.”
If a brand is well managed it offers high levels of awareness, a point of difference from competitors and it should also try to develop attributes that are important in whatever market it operates.
“This could be a perception that you offer higher levels of advice, for example. Most service businesses are striving to gain strategic advantage by offering something extra. It doesn’t matter if you’re McKinsey or a small-time auctioneer. The more you’re seen to be going beyond hygiene factors, the more likely it is that your brand will be better regarded.”
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