Feeling a little lost on Facebook?
I totally understand, but remember: social media’s only as overwhelming as you allow it to be.
Below are 19 tips and content suggestions for your Facebook page. All are quick to implement so you can start saving time right now. Awe.some.
1. Only Create One Page
You are your brand, so there’s no need to create one page per book or product.
Create a page for your career as a whole, and turn it into an information hot spot for your niche/genre.
2. Personalize Your Facebook Page URL
Choose a custom URL that’s either your name or your brand name (or the same name you use on the rest of your social media accounts).
3. Create a Stellar Cover Photo
Your cover photo should not only captivate your target audience, it should be the visual representation of what your writing career stands for.
For nonfiction writers, you can include your brand name and elevator pitch. For fiction writers, you can include your name and the genres you specialize in.
Switch it up during each career milestone to keep things interesting.
(And of course, make sure to follow Facebook’s cover photo guidelines.)
4. Post No More Than 3 Times Per Day
According to Buddy Media, pages that post 1 – 2 times per day receive 40% higher engagement from their followers than pages that share over 3 posts per day.
5. Keep Your Updates Concise
Posts around 100 characters or less receive higher engagement rates than longer posts.
6. Ask Simple Questions
Simple questions equal a higher engagement rate.
If your followers can answer your question quickly and move onto their next task, they’ll be more likely to participate in the discussion.
7. Post Fill-in-the-Blanks
Fill-in-the-blank sentences are a fun and easy way to engage with your audience.
Followers will post witty one-liners or offer an honest look into who they are, helping you to better cater to their needs in the future.
8. Post Photo Caption Contests
Post images as they relate to something happening to your character. Have your followers fill in the dialogue.
9. Post Calls-to-Action
Describe a scenario from one of your books, and ask your followers what they would do in the same situation.
Example: “Click “like” if you would do this, or “share” if you would do that.”
10. Learn Facebook’s Photo Sizes Off By Heart
There’s nothing more time consuming than having to look up proper image sizing each time you want to upload a photo to Facebook.
Memorize this list of Facebook picture sizes so you can fluently add photos to your timeline.
11. Post Compelling Photos
I bet you didn’t see this one coming.
Use photos to emotionally connect with your audience, share a behind-the-scenes look of what’s going on with your work-in-progress, or link the photo to an interesting online destination.
12. Share The Quirks In Your Creative Process
Your followers will be compelled to stay in touch with you and support your writing career if they feel like you’re sincerely connected to your fans.
Share quirky parts of your creative process, funny spelling mistakes you found when revising, etc. Have fun!
13. Avoid Using a Third Party App When Updating
According to Mari Smith, when you use a third party app to update your Facebook page, your posts receive less visibility on the news feed.
Even though it won’t always be possible, do your best to update your Facebook page manually.
14. Tell Your Fans What To Do
The question your followers will ask directly after “What’s in it for me?” is “What do you want me to do?”
After defining what your post will mean to them, suggest what to do with it.
Example: Post 3 examples of your upcoming book cover, and have your followers “like” their favorite.
15. Funnel Followers To Your Mailing List
Obviously, one of your big end goals is to sell your writing.
In order to do that, you’ll have to turn your Facebook followers into subscribers, so you can consistently keep in touch about upcoming books and other promotions.
Always (always!) make sure your website address is part of your bio, and include a call-to-action to encourage them to subscribe.
16. Drop What Doesn’t Work
Immediately. You might think your post ideas are amazing, but if your followers don’t bite, don’t annoy them.
Check on your Facebook page insights periodically to find out which posts receive the most responses, and drop anything that’s attracting tumbleweeds.
17. Don’t Obsess
Checking your statistics every 15 seconds isn’t going to make more traffic come to your page.
Focus instead on creating a consistent routine your followers can depend on. Ironically, by not focusing on the numbers, they’ll grow substantially.
18. Reply While You’re Waiting
Instead of twiddling your thumbs in a waiting room or line, put them to good use by replying to Facebook comments via your cell phone.
When you get home, you can dedicate your time on the computer to writing your next masterpiece.
19. Know Where You’re Going
Most importantly, know where you want your Facebook page and other social media accounts to take you.
Why are you building them? To sell eBooks? To find an agent/publisher?
Check out this excerpt from Chuck Sambuchino’s book, Create Your Writer Platform, which includes the suggested number of followers you should shoot for through your platform.
While Facebook isn’t included in this list, it will help you to create concrete, overall goals for yourself.
Quality over quantity people! No matter your numbers, always focus on quality! Quantity is earned through quality.
Which Facebook engagement strategies work best for you? What strategies would you add to this list?
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