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19 Ways Writers Can Stop Wasting Time And Start Connecting with Readers on Facebook

by Krissy Brady · 1 comment

Facebook For Writers

Feeling a little lost on Facebook?

I totally understand, but remember: social media’s only as overwhelming as you allow it to be.

Below are 19 tips and content suggestions for your Facebook page. All are quick to implement so you can start saving time right now. Awe.some.

1. Only Create One Page

You are your brand, so there’s no need to create one page per book or product.

Create a page for your career as a whole, and turn it into an information hot spot for your niche/genre.

2. Personalize Your Facebook Page URL

Choose a custom URL that’s either your name or your brand name (or the same name you use on the rest of your social media accounts).

3. Create a Stellar Cover Photo

Your cover photo should not only captivate your target audience, it should be the visual representation of what your writing career stands for.

For nonfiction writers, you can include your brand name and elevator pitch. For fiction writers, you can include your name and the genres you specialize in.

Switch it up during each career milestone to keep things interesting.

(And of course, make sure to follow Facebook’s cover photo guidelines.)

4. Post No More Than 3 Times Per Day

According to Buddy Media, pages that post 1 – 2 times per day receive 40% higher engagement from their followers than pages that share over 3 posts per day.

Nuff said.

5. Keep Your Updates Concise

Posts around 100 characters or less receive higher engagement rates than longer posts.

6. Ask Simple Questions

Simple questions equal a higher engagement rate.

If your followers can answer your question quickly and move onto their next task, they’ll be more likely to participate in the discussion.

7. Post Fill-in-the-Blanks

Fill-in-the-blank sentences are a fun and easy way to engage with your audience.

Followers will post witty one-liners or offer an honest look into who they are, helping you to better cater to their needs in the future.

8. Post Photo Caption Contests

Post images as they relate to something happening to your character. Have your followers fill in the dialogue.

9. Post Calls-to-Action

Describe a scenario from one of your books, and ask your followers what they would do in the same situation.

Example: “Click “like” if you would do this, or “share” if you would do that.”

10. Learn Facebook’s Photo Sizes Off By Heart

There’s nothing more time consuming than having to look up proper image sizing each time you want to upload a photo to Facebook.

Memorize this list of Facebook picture sizes so you can fluently add photos to your timeline.

11. Post Compelling Photos

I bet you didn’t see this one coming. šŸ˜‰

Use photos to emotionally connect with your audience, share a behind-the-scenes look of what’s going on with your work-in-progress, or link the photo to an interesting online destination.

12. Share The Quirks In Your Creative Process

Your followers will be compelled to stay in touch with you and support your writing career if they feel like you’re sincerely connected to your fans.

Share quirky parts of your creative process, funny spelling mistakes you found when revising, etc. Have fun!

13. Avoid Using a Third Party App When Updating

According to Mari Smith, when you use a third party app to update your Facebook page, your posts receive less visibility on the news feed.

Even though it won’t always be possible, do your best to update your Facebook page manually.

14. Tell Your Fans What To Do

The question your followers will ask directly after “What’s in it for me?” is “What do you want me to do?”

After defining what your post will mean to them, suggest what to do with it.

Example: Post 3 examples of your upcoming book cover, and have your followers “like” their favorite.

15. Funnel Followers To Your Mailing List

Obviously, one of your big end goals is to sell your writing.

In order to do that, you’ll have to turn your Facebook followers into subscribers, so you can consistently keep in touch about upcoming books and other promotions.

Always (always!) make sure your website address is part of your bio, and include a call-to-action to encourage them to subscribe.

16. Drop What Doesn’t Work

Immediately. You might think your post ideas are amazing, but if your followers don’t bite, don’t annoy them.

Check on your Facebook page insights periodically to find out which posts receive the most responses, and drop anything that’s attracting tumbleweeds.

17. Don’t Obsess

Checking your statistics every 15 seconds isn’t going to make more traffic come to your page.

Focus instead on creating a consistent routine your followers can depend on. Ironically, by not focusing on the numbers, they’ll grow substantially.

18. Reply While You’re Waiting

Instead of twiddling your thumbs in a waiting room or line, put them to good use by replying to Facebook comments via your cell phone.

When you get home, you can dedicate your time on the computer to writing your next masterpiece.

19. Know Where You’re Going

Most importantly, know where you want your Facebook page and other social media accounts to take you.

Why are you building them? To sell eBooks? To find an agent/publisher?

Check out this excerpt from Chuck Sambuchino’s book, Create Your Writer Platform, which includes the suggested number of followers you should shoot for through your platform.

While Facebook isn’t included in this list, it will help you to create concrete, overall goals for yourself.

Quality over quantity people! No matter your numbers, always focus on quality! Quantity is earned through quality.

Which Facebook engagement strategies work best for you? What strategies would you add to this list?

the_10_commandments_for_authors_on_facebook

For more tips to enhance your Facebook page, download the Social Caffeine ebook, 10 Commandments for Authors on Facebook. Download your copy from Amazon here. Amazon UK users: get your copy here.

Krissy Brady

Krissy Brady is a freelance writer from Gravenhurst, Ontario. She freelances for women’s magazines and is currently writing her first screenplay. Like the women she writes for, she wants to have it all, but first needs to figure out what that means.

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{ 1 comment… read it below or add one }

NLC (UK) April 15, 2013 at 11:10 am

Thanks for the interesting insights, Krissy.
Out of interest, has using Social Media influenced your work or creative processes at all? In other words, has a comment or an interaction triggered a train of thought that you then incorporated into a final draft.

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