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14 Tiny Tweaks to Your Facebook Page That Make an IMMEDIATE Difference

by Krissy Brady · 24 comments

Facebook Changes

No matter how long you’ve been running your brand’s Facebook page for, there’s always room for improvement.

It can be difficult to decipher exactly what changes you should make though, since what works for one brand might not work for another.

Or, a Facebook engagement strategy that’s new to you might be old news in the grand scheme of things. What’s an entrepreneur to do?

Fortunately, you’ve come to the right place! Below are 14 timeless techniques to help your Facebook page grow and prosper:

1. Create an SEO-Friendly About Section

You should incorporate as much SEO-friendly text (i.e. heavy on keywords) in your “About” section. This area on a Facebook Page is the only one the site gives you to include a lot of text, and they present useful opportunities to improve your chances of being noticed by searches for some of your brand’s most important keywords, because in addition to the regular About section (which can include a company overview, general description, etc.), there is also space for basic information, contact information and more.

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2. Offer Exclusive Content

A Facebook page is unlikely to be the only presence you have on the Web. But in order to make your Facebook page more popular you should maintain a steady stream of content that is exclusive to Facebook. This can be anything as long as it hasn’t previously appeared anywhere else online. Think of it as a secret track at the end of a CD or an extra hidden away on a DVD.
Whatever form it takes it will give people a specific reason to visit your Facebook page.

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3. Offer a Variety of Content

Posting only text bores people. Try to mix in videos, photos, text updates, links, exclusive content, games, surveys, and coupons.

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4. Optimize Your Images

When you add photos to your Facebook Page, always add a caption describing the photo that also includes your relevant keywords. Whenever possible, include a link in the caption to the most relevant page on your blog or website. This builds links and also moves more fans that important step closer to your website to become a customer.

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5. Create Sticky Posts

By default, new posts are displayed at the top of the timeline and older posts are pushed down. However, you can take advantage of ‘Pin to Top’ feature to create a sticky post that will always be displayed at the top of your timeline above every other post. This can prove useful in several ways such as creating an introduction, promoting a special offer, or other relevant information.

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6. Revolve Everything Around Your Fans

To get more comments, tailor your status updates to ask for your fans’ opinions, stories and even advice. The comments will float your post to the top of your fans’ news feeds, giving more fans the opportunity to interact.

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7. Analyze, Rinse, Repeat

Analyze each post according to content — status update, photo, link to article or video. Analyze each post by time of day posted, and according to phrasing — plain status update versus a question. Also, document each post for the number of likes, shares and comments — or lack thereof. Figure out which posts are most successful for your page and then emulate them over and over.

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8. Use Clear Calls-To-Action

Would you like someone to comment, share, or “Like” your update? All you have to do is ask. Remember: People move fast online and there’s a difference between saying, “Here’s my new Page” and “’Like’ my new Page.” Your engagement rate will go up when you use a clear call to action.

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9. Keep Your Posts Short

Posts between 100-250 characters get 60% more Likes, comments and shares than longer posts.

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10. Share Quality Content by Others

What’s nice about Facebook is that when you share an article of another individual, you can create a notification and alert them about it.
Just write their name in the status, and Facebook uses the “mention” functionality to alert them.

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11. Encourage Community to Post Interesting Content

Timeline layout squeezes all fans posts into a square box which will only appear on your Timeline several weeks later. Good news is, now you can publish fan’s post instantly via the ‘Highlight’ or ‘Allow on Page’ option. Big plus for engagement and community-building on Page!

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12. Allow Replies to Comments

Facebook has just made it possible to reply to individual comments on your page, and to have these threaded, rather than having to reply to ‘everyone’ who’s commented on one of your posts. The most popular threads will be automatically shown at the top. This is could be a great feature, although there are some doubters that feel it might be over complicated; time will tell.

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13. If Scheduling Posts, Learn Your Highest Traffic Times

Choose a reliable stat service that shows the highs and lows of your traffic, and based on it, publish posts at specific hours in the day to see which get the best results. This year, I began using Clicky because it is easy to access information. One the features that I like is: it shows the number of traffic per hour, which gives me a line chart of the whole day on the website.

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14. Consistently RE-Engage

It is one thing to ask questions to your fans on Facebook, or to share compelling content that warrants comments, questions, etc. – but it is entirely different for you to RE-engage your community by responding to each comment and question. It is this re-engagement of your community that will keep them coming back, helping them to build stronger loyalty to your brand. Oh… and all of this will help you to rank higher in the algorithm.

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Are there Facebook page changes you’d add to this list? Feel free to share your insights below!

buzzing_it_up_on_facebook

To learn more tricks of the trade, pick up a copy of Social Caffeine’s Buzzing It Up On Facebook. Download your copy from Amazon here. Amazon UK users: get your copy here.

Krissy Brady

Krissy Brady is a freelance writer from Gravenhurst, Ontario. She freelances for women’s magazines and is currently writing her first screenplay. Like the women she writes for, she wants to have it all, but first needs to figure out what that means.

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{ 22 comments… read them below or add one }

David Foster April 17, 2013 at 3:23 pm

Hey Krissy! Great post! We have already taken measures to get our page ready for graph search. I still know people who don’t have it yet too, which really shocks me.

Thanks for the info!!

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LoriRTaylor April 17, 2013 at 4:24 pm

My pleasure David – so happy you enjoyed it! :) *Krissy XO

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Jill Sessa April 17, 2013 at 3:27 pm

Excellent round-up, Krissy!
One more that I’d add to the image tips is to change your cover photo and take advantage of that wide image floating down the feed- the caption is “editable” on those, too. Then comment on it- people can’t help but click when they see comments :-)

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LoriRTaylor April 17, 2013 at 4:23 pm

Excellent tip Jill! I’m so glad you enjoyed the article (and helped to enhance it). Hope you’re having a fabulous day! *Krissy XO

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Carpool Goddess April 17, 2013 at 6:52 pm

Great info! I’m going to check out Clicky.

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LoriRTaylor April 18, 2013 at 2:13 pm

Let me know what you think! ;) *Krissy

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Josette Williams April 18, 2013 at 12:34 am

Krissy, this is so well written and explained! Fabulous job! Love this post. Thank you.

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LoriRTaylor April 18, 2013 at 2:13 pm

So happy you enjoyed the post Josette! Happy to help. :) *Krissy

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Maritza Luciano April 18, 2013 at 12:46 am

Thank you so much for this information Lori. I am also going to check out Clicky ;)

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LoriRTaylor April 18, 2013 at 2:11 pm

My pleasure Maritza! Let me know what you think! ;) *Krissy

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Catie Ragusa April 19, 2013 at 3:25 pm

Thanks for sharing these tips! I think they’re great, especially #6! Fans come first!

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LoriRTaylor May 10, 2013 at 9:55 pm

My pleasure Catie! So happy you liked the article. *Krissy XO

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LoriRTaylor June 22, 2013 at 1:26 pm

Always – I love the community here and hope to always add a bit more value to your day than I did the day before! Lori R. Taylor
Founder & CEO Of REV Media Marketing llc
2012 Forbes Top 50 Social Media Power Influencer

Let’s Connect…
Get Your Buzz On At My Blog Social Caffeine Twitter/lorirtaylor Facebook/loriraylenetaylor LinkedIn/in/lorirtaylor

“Be in service to someone for something every day of your life!”

Reply

Mike Kawula April 20, 2013 at 4:09 pm

Tremendous and definitely giving more love to my about us.

Is there a way or fast app to see what a photo looks like before it loads on a post? Hate when only half of a quote shows.

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Wendy Cullinane April 22, 2013 at 4:49 am

Hi Mike – if I am in doubt as to how an image will post – I post it to a test page. Its a page I’ve created the is unpublished – only I can see it. Then I can be sure everything is posting the way I like.

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Mike Kawula April 22, 2013 at 7:23 am

Wendy – That is an awesome thought! Will definitely do this asap, love it to look perfect! Have an Awesome Week! Mike

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SushiDublin Delivery April 22, 2013 at 4:28 pm

Great tips about FB page. The very first looks as most important for me. Do you think so?

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Adrienne Smith April 27, 2013 at 5:03 pm

Now those are some really great tips Krissy. Thank you for sharing them. Just makes me see how much more work I really need to do. Dang it!

~Adrienne

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LoriRTaylor May 10, 2013 at 10:13 pm

lol Oops, sorry Adrienne! But glad the article inspired you. ;) Have a great weekend! *Krissy

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Sherman Smith May 30, 2013 at 10:20 am

Hey Krissy, these are great tips to optimize your facebook page. There were a couple of them I had no clue about and will definitely look into. Thanks for sharing!

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Jen Havice May 30, 2013 at 7:56 pm

Thanks for this. I’ve been doing a lot of experimenting myself recently. Adding in a bit of personality helps too. People like to hear about your story and progress along the way.

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Carolyn Nicander Mohr May 31, 2013 at 12:26 pm

Hi Krissy, Great list of tweaks for Facebook pages. I especially like the one about engaging your fans. I tend to post interesting information but I don’t include comments that engage. I will try to start doing that, Thanks!

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