The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Knowing your basic personality type can help you determine your motivation for writing and where your shortcomings lie. Well-rounded content marketing is more effective and will speak to a wider audience. It’s also useful to evaluate the personalities of each person on your team before putting people together to work on projects.

What type of content marketer are you? Do you see a combination of several types in yourself and your team members?

Content Marketer

1. The Entertainer

The Entertainer has a flare for storytelling. He’s likely the life of every party and the person everyone gravitates to in a room. He genuinely enjoys being around people and making them smile, laugh, or feel emotions deeply during his recantations. This type of content marketer may also be a great public speaker or teacher, as well.

2. The Encourager

Ever the optimist, the Encourager writes to balance out the negativity in life. His message may contain areas of doom and gloom, but he always ends on a positive note. He encourages others with every message and strives to teach and guide, even when at a great expense to himself.

3. The Pragmatic

The Pragmatic writes because his audience needs information. He may know volumes of details, instructions, facts, and statistics and he’s eager to share his knowledge with those who need it most. There’s little to no sugar coating the pragmatic’s words. He’s not here to hold your hand or encourage you. He’s here to inform and show you the big picture. If you want sugar-coating, go watch a few cat videos. He’s all business.

4. The Loner

The loner has a single mission in his writing career- to connect with others. He participates in a hermit-like existence in “real life” but online he feels safe to connect and share parts of himself with others. He may have issues with his “real life” persona, so he creates someone he wants to be online and passes himself off as that person. Writing gives him freedom and he may feel powerful in deceiving others into believing he is his alter online ego. He writes under a pen name, or a different gender, or with total anonymity in some cases.

5. The Competitive Hunter

Not all content marketers are honest. Some have a dark side and rather twisted motives hiding behind their words, while others have such an intense focus, they can’t be distracted from their goals. They are motivated by a need to control and dominate. They may participate in Black Hat SEO, hacking, or just general pot-stirring and drama creation. They believe strongly in the motto that “any publicity is good publicity,” even if you’re hated by the masses. They hunt down their prey with a singular focus, and that prey is often their closest competitors. The Competitive Hunter eliminates these foes effectively. They get stuff done even if it means stepping on a few toes or throwing a few elbows along the way. They’re here to win at all costs.

6. The Passionate Professor

Much like those favored teachers in high school, the Professor is passionate about teaching others. He not only wants readers to learn something new, he wants that information to take root and change lives. He wants to help others make positive life changes and better themselves. He writes to inform and inspire while providing guidance along the way. His goal is to quench the thirst for knowledge and life change in his chosen industry or field.

7. The Philanthropist

The Philanthropist feels strongly about his chosen topic and works tirelessly toward bringing about a personal vision. He wants to change the world- one reader at a time. He is motivated by a desire to be something more than he is right now. He wants to build a legacy and make his life matter. He is strongly focused on serving others and is often described as having a heart of gold. He may give away the shirt off his back when asked, resulting in poor decision making or total failure if not balanced by someone like The Pragmatic. The Philanthropist has the potential to do great things others believe to be impossible, but he requires a well-grounded team of individuals to help him achieve his lofty goals.

8. The Serious Introvert

The Serious Introvert finds interacting with multiple people exhausting. He prefers a life of quiet calmness, and writing is often a terrific creative outlet for him. He is able to express himself online without actively interacting with others and sapping his energy. He may find communicating with written words to be much more natural than speaking to a group of people. He may be the workhorse on your team, always plowing through and meeting deadlines on time. You may not even notice all that he does… unless he stops doing it. He is an asset to any team, and often goes unappreciated. If asked, he may unleash a wealth of creative ideas he’s been keeping to himself.

Content Marketer

9. The Detailed Debbie

The Detailed Debbie has a routine to her day. She relies on predictability, stability, and herself. She must know every detail, every nuance, and have it presented in a particular manner or she is not satisfied. She is very likely to be the Grammar Nazi on your team. Debbie always has a question, no matter how much information is provided. Her workspace is well-organized and meticulously clean. There is no room for chaos and clutter in her world. Her writing is thorough, informative, and detailed, but she sometimes has difficulty connecting with her audience. She may also have difficulty working on group projects because she really does have to have everything completed to her satisfaction.

10. The Natural Leader

We all know it when we read a piece written by a Natural Leader. They leave you wondering if they’ve been spying on you or reading your mail in secret, their message is so well-received. The Natural Leader doesn’t adopt a “do as I say, not as I do” attitude, he gets down in the ditch and digs alongside his team. He can talk about the things you’re struggling with because he’s struggled with those same things, too. He’s personable, yet not too over-the-top or pretentious. He’s the guy people would follow into battle… or off the side of a cliff.  He’s persuasive, charismatic, and loved, but he is likely to be humble about his influence on others. He is focused and passionate about his goals as well. He sees the Big Picture and keeps his team grounded.

Which type of content marketer do you relate to most?

Conquering your Twitter feed can feel a bit like crossing six lanes of traffic on foot, at rush hour. And while there are thousands of tips available for using Twitter effectively, many of them can be pretty complicated. It shouldn’t take a PhD in Twitter usage to make good use of your time on social media. One of the best ways to learn is to DO, which requires a few actionable tidbits you can put to use right now to make your tweets more effective.

Twitter

rvlsoft / Shutterstock.com

12 Actionable Tips for Better Tweets

 

1. Easy Retweets. Make it easy for readers to retweet your high-points when you publish content.

When you publish a shareable tidbit you want to promote, add this section of code, replacing the “____” with your tidbit, and your twitter user name for the “@UserName”. (Just remember to respect the 140 character limitation. You can use this Twitter Character Checker if you’re unsure.)

<a href=”http://twitter.com/home/?status=_______. via @UserName”>tweet this. </a>

It will look like this:

“Making it easier to retweet is always a good idea.”-tweet this.

2. Track and Shorten. Use a URL shortener and tracker to gain insight into your retweets. The more data you have, the better you can fine tune your marketing efforts.

Bitly is a great tool for Twitter, but there are many others available.

3. Interact. Balance auto-tweets/scheduled tweets with real time retweets and live interaction.

Twitter scheduling tools like Hootsuite and Buffer are essentials for business owners and social media managers but it is still critical that you spend time interacting on Twitter.

4. Brevity is Best. Be short, but intriguing if possible. You don’t have to use all 140 characters if you can entice them to click with 120.

5. Be Personable. Allow your personality to shine. It can be easy to hide behind your brand and get caught up in the anonymity of online interactions. But personal interactions and authentic personality can help you build connections with others.

 

Personality

 

6. Keep It Clean. Watch what you Tweet. While being yourself is important, it’s crucial to choose your tweets and retweets wisely. You are representing your brand, your client’s brand, or your boss’s brand. If you wouldn’t say it in front of an audience comprised of your boss, your customers, and your mother, don’t tweet it. (Of course, if your brand is off-color, this tip doesn’t apply. Let it fly.)

7. Relevance is Relative. Don’t be afraid to “go off topic” and tweet about current events or something your followers or clients will care about. For local businesses, you can really capitalize on this and garner community support by involving yourself in what matters to your customer base.

 

Local Business Twitter Tips

 

8. Keep it Interesting. Retweet the things that interest you to attract like-minded followers.

9. Use Keywords. Include relevant keywords in your profile description to make it easier for new followers to find you.

10. Retweet Responsibly. Make sure you’re not retweeting broken links, spammy content, or bad information. If you won’t take the time to click and scan, don’t bother retweeting because your audience won’t either.

11. Keep Focused. Keep the bottom line in mind. It can be easy to get caught up in the information overload that continuously flows out of your Twitter feed. But remember you’re on Twitter to generate traffic for your website and generate income. Don’t get sidetracked. If you have trouble knowing when it’s time to get off the Twitter train, set a timer.

12. Variety is Good. Try to vary the times of day you actively spend on Twitter so you don’t miss out on interacting with people in different time zones. You might meet some terrific people by hanging out on Twitter late at night or early in the morning from time to time.

Tweriod is a Twitter tool that can help you determine when you should be focusing most of your Twitter activity.

 

These tips are designed to hone your tweets, focus your audience, and expand your reach to make your time on Twitter more productive. Using Twitter effectively can help boost your business, and like most things, you can put in a lot or a little effort, and your results usually reflect how much work you put into it. But putting a few actionable tips into use right now can increase your effectiveness while you’re digging into the deeper aspects of using Twitter for business. As busy professionals, we don’t always have the time to research best practices thoroughly in one or two sittings. Actionable tips can help you tweet better, now, while you tweak your Twitter usage and learn valuable information.

What actionable tips do you have?

We’ve all seen those people on social media who overuse hashtags. You may have even met someone who speaks hashtags in a face-to-face conversation. And you’ve probably grumbled about hashtag use at some point in time because, let’s face it, hashtagging overuse can be annoying.

If you’re one of those hashtag over-users, not to worry. There’s an intervention waiting in your near future.

Annoying Hashtags

Hashtags are meant to be used to add categories for your social media posts, adding your posts with the posts of others who have used the same hashtag, so you can all get together and see what everyone’s talking about at the same time. For instance, say you’re a fan of Game of Thrones, and you want to live Tweet your reactions as you watch the latest airing and gripe about any idiosyncrasies that don’t coincide with the original plot in the books. You might add the hashtag: #GameOfThrones. Then, you can perform a search on your social media platform of choice and see what everyone else is saying.

You can use hashtags to find others with similar interests, join in a conversation, or just snoop around on a subject (or person). Hashtags take all the social media posts with the same hashtags and throws them into the same conversational bin so you can wallow in the hashtag topic of your choice without the irritation of extraneous conversations. It’s great if you tend to obsess over something and want to garner as much info as you can in a short period of time.

 

Want to know what’s happening with a particular news story right now? There’s a hashtag for that.

Need to know who’s winning a sporting event? There’s a hashtag for that.

Looking to connect with people who have a similar interest as you? There’s a hashtag for that.

Want to know what a your favorite celebrity is up to this week? There’s a hashtag for that.

Wondering how prevalent cheating on your spouse is? There’s a hashtag for that, too.

 

 

Hashtag

#HowNotToHashtag

Hashtagging is meant to categorize your social media posts, to index them, so they can be searched more efficiently. Consider them the phone book and card catalog of the Internet’s social media sites (for those of you who are old enough to have used a phone book and/or card catalog). Hashtags are great for those people who like to sort their M&Ms by color and prefer to work on a perfectly clean desk. They’re also great for those people who mix M&Ms and Skittles in the same bite and work in an utter landfill of chaos. Hashtags don’t judge.

Hashtagging done poorly can irritate those who take the time to read your social media feeds. Here are a few do’s an don’ts:

  • DO use hashtags if your social media post contains something of interest to others, such as a popular TV show, pictures of cats, or industry-specific news.
  • DON’T use never-ending hashtags, like this one: #addinganentiresentencetoahashtagisnotonlyannoyingbutitssuperconfusingtooandnoonewillreadthisallthewaytotheendanyways.
  • DON’T create your own random hashtags that will never apply to anyone else: #mycatisblueandtheskyisred.
  • DO write creative hashtags that others will love.
  • DO put some thought into your hashtags.
  • DO limit your hashtags to no more than five per post
  • DON’T post personal information you don’t want the Internet the know and include hashtags.
  • DON’T use hashtags in face-to-face conversation unless you’re with really good friends who find you funny, love you, and overlook your quirks.
  • DO check your hashtags for typos.
  • DO check your posts for potentially offensive info before hashtagging. Those hashtags can be indexed years later, even if you delete the post. Manage your reputation and your company’s reputation responsibly online.
  • DON’T put hashtags where they don’t belong, like on billboards and written communication, unless you’re announcing a new hashtag as part of a promotional campaign
  • DO keep a sense of humor when it comes to hashtagging- someone is always going to annoy you by breaking hashtag rules.

You can use hashtags to help find new social media connections in your industry or to keep abreast of the latest on a topic of interest. Hashtags can help you keep the pulse of a hot topic and find out what’s trending at any given moment online. But clogging up your social media posts with unruly hashtags is the equivalent of spamming those you’re connected with online. It’s just not polite.

#HashtagConcerns

When in doubt, don’t hashtag, especially if you’re posting for a client or company, or if you care about your online reputation.

Hashtags and social media posts have cost countless people their jobs and probably resulted in missed opportunities for numerous others. When people want to check out a new company, employee, or even someone they just met, they turn to the Internet. And those hashtags can come back and bite you. And search engines love to index hashtags and social media posts. Even if you think your posts are “private” or shared with just a few close people, adding a hashtag can make that post accessible to the public.

And if you want to make it easter for hashtag newbies to “get your tags” try “CapitalizingEveryWord. It helps clarify what your hashtag is saying.

Creative Ways to Use Hashtags

Hashtags are great for live social media coverage of an event. If you’re planning a launch, premier, or other crucial event, consider brainstorming potential hashtags far in advance of the event. Your creative team can them decide which hashtags to use, and these can be released to the public a few days before the event. This can help control the flow of hashtagging so social media posts are funneled into the same indices and give the public a place to start when searching for related posts about your event.

Try to use descriptive words when coming up with new hashtags to make them easier for people to remember. Promotional hashtags are essentially mini-taglines that need to say a lot in a few words. Using rhyming words or words with a similar cadence can help your hashtag catch on.

Don’t forget to register your tag so people know what the heck you’re talking about it they see it trending on social media. You can define your tag here.

How are you using hashtags? What’s worked for you?