Social media is a great way for your brand to connect to your potential customers, for them to get to know you and become your fans.
Fans are people who love you for being you. So how can you let your personality shine? By showing who you are.
Which Social Media Personality Are You?
- The Expert. Think Deepak Chopra on Twitter. You show up, give your expert opinion, link to your expert opinion articles or the high expert opinion articles of someone else, then you leave. This personality works well if you want to cultivate the air of expertise and someone hard to reach.
- The Quote-er. You offer positive encouragement and a “you can do it” vibe. Think Rumi quotes and uplifting photos. This is a great personality to have if you want to associate your brand with a service that will help people feel good.
- The Helper. The helper is open and approachable. She asks “How can I help” and means it. She also shares tips to make your life better today. Example: why not try this recipe? This works best if you can give people tasters of your product or service, such as, quotes from your e-book.
- The Mystery. A touch of humour. Unexpected comments, obscure references. Great for connecting deeply with your audience, and filtering out those people who don’t “get you”. If you want a smaller tribe of super loyal fans, or you want to work exclusively with people who get you, this is the perfect personality.
- The Celebrity. Updates on your life. Behind-the-scenes photos and comments. Works best if you are confident on the “selfie” front, and don’t mind sharing details of your life. Ideal if you can interweave your brand into your everyday life, such as holistic health, or productivity.
- The Ranter. Opinionated and controversial. They always know best. Erika Napoletano trashes a company on Twitter for their appalling customer service, and in doing so turns the experience into a marketing lesson. High audience engagement, and high potential for drama.
Of course, none of us fits neatly into a box, an we all have the capacity to draw on different aspects of ourselves. You can mix and match these approaches to come up with a brand personality that’s right for you.
Here’s what’s important to remember:
- Don’t try to be everything in order to please everyone. No brand ever appeals to “everyone”. The best brands out there are not afraid to alienate people.
- Choose something that feels natural to you. If it aligns with your personality, it will be sustainable in the long term.
- Choose something you enjoy. The best way to attract people is to enjoy what you do. And chances are your fans will enjoy similar things to you.