The right personality can help you stand out from the Twitter crowd. It can help you connect with clients, customers and influencers.
“But who I am is who I am,” you might think. “How can I craft a personality?”
You’re thinking wrong.
The person you are on Twitter is a constructed personality. You craft who you are on Twitter
I’m not saying your Twitter personality isn’t real. I’m saying you built it. Or to put that in a more empowering way, you get to build it.
Isn’t that being crafty and dishonest? It could be, if you’re a dishonest person. But if you’re honest, then you’ll craft an honest Twitter personality. You’ll shape a personality that’s true to who you are.
We’re All Crafters
We all behave differently in different situations. You likely share more of yourself with your loved ones than you do with work acquaintances. And you behave (and speak) differently depending on whether you’re meeting with a client, or lounging on the couch watching TV.
That doesn’t make you dishonest or crafty. It just means you’re expressing yourself appropriately.
So how can you express yourself appropriately on Twitter? Here are four simple steps…
1. Remember Everything is Public, Forever
Everything you share on Twitter creates a permanent footprint in cyberspace. Yes, you can delete tweets, but it’s likely that there’s a record of them somewhere.
If you wouldn’t say it in public, in front of your mom, your kids or your boss, don’t say it on Twitter.
2. Show Who You Are – At Your Best
Everyone has good and bad days. None of us can be perfect all of the time.
But that doesn’t mean we have to show our dark sides to the world.
Complaining, getting angry, and being mean are all bad ideas on Twitter. If you need to vent, do so with your friends, in a private space.
Twitter’s the place to be your best self.
3. Don’t Be Afraid to Shine Brightly
You’ve probably read (including on this blog) that it’s a good idea to choose a Twitter niche and stick with it.
That’s good advice. But stick too tightly to your niche, and you risk curtailing your personality.
When you’ve got something exciting to share, share it. Your Twitter followers love to see that you’re human, and that you’ve got diverse interests.
4. Lay it Out In Your Bio
Have you ever been into a doctor’s office and seen a picture of their family on their desk?
That picture isn’t just for the doctor’s benefit. It’s there for you too, so you can see that the doctor is a loving, caring person. It’s a window into the doctor’s personality.
Your Twitter bio should be a window into your personality. It should let your followers know who you are and what they can expect from you.
Follow these four steps, and you’ll craft a beautiful Twitter personality that shows you at your best.