Infamy is all about being famous for all the wrong reasons.
Previously, we’ve looked at businesses who made themselves Twitter infamous.
You don’t want to do that, right?
Here are two simple steps you can follow to make sure your sterling reputation remains intact. As it should be.
Verify Before You Share
News spreads fast on social networks. These days, stories often break on Twitter before they hit the headlines. It’s well known that journalists scout out social networks to find stories.
The trouble is, rumor spreads as fast as news.
Back in 2011, London was engulfed in riots. The streets were in chaos, with vehicles and buildings being set on fire. Rioters smashed open stores and looted their stock.
London-based DJ Twiggy Garcia decided to play a prank in the midst of all the rioting. He tweeted:
#LondonRiots hearing reports that london zoo was broken into and a large amount of animals have escaped. Too far! Thats not cool
Thirty minutes later, Twiggy’s friend Ty Evans Akingbola followed up the prank by tweeting a blurry photo of a tiger accompanied by the tweet:
— Ty Evans Akingbola (@tyakingbola) August 8, 2011
The story was retweeted, and spread at lightening speed. It was even picked up by a Russian TV news station.
Eventually, the story was exposed as a fake. The picture was a 2008 photo of a tiger who’d escaped from an Italian zoo.
So, remember: verify your sources. If in doubt, don’t publish.
As Abraham Lincoln once said:
“The problem with internet quotes is that you can’t always depend on their accuracy.”
At least, we think he might have done.
Put Out Fires Before They Spread
According to a survey by J.D. Power, two thirds (67%) of consumers have used social media to receive customer service.
In the same survey, 87% of consumers said their interaction with a brand online “positively impacted” the likelihood that they’ll make another purchase from that brand.
You’d think the message was clear. Get onto social media, look for complaints about your brand, and deal with them.
Here’s the shocker. Seventy percent of businesses ignore customer complaints on Twitter.
Make sure you’re one of the good guys. Put out the fires before they spread.
That’s what’s good for your customers, and ultimate it’s good for your brand.